Generate KiwiSaver Scheme: Company Profile

Background

Overview

Generate KiwiSaver Scheme is a New Zealand-owned and operated investment management firm specializing in KiwiSaver services. Established in 2012, the company has grown to manage over $5 billion in funds under management, positioning itself as one of the largest boutique KiwiSaver providers outside of the major banks.

Mission and Vision

Generate's mission is to empower New Zealanders to achieve a comfortable retirement by providing strong long-term investment performance and exceptional customer service. The company envisions becoming the leading KiwiSaver provider, recognized for its commitment to responsible investing and community impact.

Primary Area of Focus

The company's primary focus is on managing KiwiSaver funds, offering a range of investment options tailored to different risk profiles and retirement goals. Generate emphasizes active investment management and responsible investing practices to deliver sustainable returns for its members.

Industry Significance

As a significant player in the KiwiSaver industry, Generate contributes to the diversification of investment options available to New Zealanders, promoting healthy competition and innovation within the sector. Its growth and performance have set benchmarks for boutique fund managers, demonstrating that active management and personalized service can lead to substantial success.

Key Strategic Focus

Core Objectives

• Long-Term Performance: Generate aims to consistently deliver strong, long-term investment returns that outperform industry averages, ensuring members' retirement savings grow effectively over time.

• Customer Education: The company is dedicated to educating and empowering members to make informed decisions about their KiwiSaver investments, fostering financial literacy and confidence.

• Responsible Investing: Generate integrates environmental, social, and governance (ESG) factors into its investment processes, aligning with ethical standards and contributing positively to society.

Specific Areas of Specialization

• Active Investment Management: Employing a proactive approach to selecting and managing investments, Generate seeks to capitalize on market opportunities and mitigate risks, aiming to achieve superior returns.

• Responsible Investment Practices: The company excludes investments in industries such as tobacco, weapons, and fossil fuels, and focuses on sectors that promote social and environmental well-being.

Key Technologies Utilized

• Investment Analytics Tools: Generate utilizes advanced analytics platforms to assess market trends, evaluate investment opportunities, and monitor portfolio performance.

• Customer Relationship Management (CRM) Systems: To enhance member engagement and service, the company employs CRM software to manage communications, track interactions, and personalize advice.

Primary Markets or Conditions Targeted

• New Zealand Market: Generate primarily serves the New Zealand market, focusing on KiwiSaver members seeking quality investment options and financial guidance.

• Ethical Investment Segments: The company targets investors interested in aligning their retirement savings with ethical and responsible investment principles.

Financials and Funding

Total Funds Raised

As of December 2025, Generate manages over $5 billion in funds under management, reflecting significant growth since its inception.

Recent Funding Rounds

Specific details regarding recent funding rounds are not publicly disclosed. However, the company's substantial growth indicates successful capital management and investor confidence.

Notable Investors

While individual investor information is confidential, Generate's growth suggests a diverse base of institutional and individual investors who value the company's performance and ethical investment approach.

Intended Utilization of Capital

Generate utilizes capital to expand its investment portfolio, enhance technological infrastructure, and support initiatives that promote responsible investing and community engagement.

Pipeline Development

Key Pipeline Candidates

Generate offers a range of KiwiSaver funds, including:

• Defensive Fund: Designed for conservative investors seeking lower risk.

• Moderate Fund: A balanced option for those with a medium risk tolerance.

• Growth Fund: Aimed at investors willing to accept higher risk for potentially higher returns.

• Focused Growth Fund: Targets aggressive investors seeking maximum growth opportunities.

Stages of Clinical Trials or Product Development

As a financial services provider, Generate does not engage in clinical trials or product development in the traditional sense. Instead, the company focuses on developing and refining its investment products to meet the evolving needs of its members.

Target Conditions

Generate's investment products are designed to cater to various financial goals, including retirement planning, wealth accumulation, and ethical investing.

Relevant Timelines for Anticipated Milestones

The company regularly reviews and updates its investment strategies and product offerings to align with market conditions and member needs, ensuring timely and relevant investment solutions.

Technological Platform and Innovation

Proprietary Technologies

Generate employs proprietary investment analytics platforms to assess market trends, evaluate investment opportunities, and monitor portfolio performance, ensuring data-driven decision-making.

Significant Scientific Methods

• Active Management Strategies: Utilizing in-depth market analysis and research to inform investment decisions, aiming to outperform passive investment strategies.

• ESG Integration: Incorporating environmental, social, and governance factors into investment analysis to promote responsible investing.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, Generate's use of advanced analytics suggests the integration of AI technologies to enhance investment decision-making and operational efficiency.

Leadership Team

Executive Profiles

• Henry Tongue – Chief Executive Officer (CEO): With over 19 years of experience in financial markets, Henry co-founded Generate in 2012. He has held senior roles in equity analysis and portfolio management, contributing significantly to the company's growth and strategic direction.

• Sam Goldwater – Portfolio Manager, Director & Investment Committee Member: Sam brings over 20 years of financial markets experience, including roles in fixed income sales and trading. He co-founded Generate and plays a key role in portfolio management and investment strategy.

• Scott Weenink – Chairman: Scott has extensive governance and executive experience, including roles in corporate finance and law. He serves as Chairman of Generate's Board, providing strategic oversight and guidance.

• Peter Brook – Non-executive Director & Investment Committee Chairman: With over 20 years in investment banking, Peter chairs the Investment Committee, overseeing investment decisions and strategies.

• Nick Bowden – Investment Committee Member: Nick has over 20 years of experience in financial institutions and investment firms, focusing on investment portfolios and operational risk management.

Competitor Profile

Market Insights and Dynamics

The KiwiSaver market in New Zealand is competitive, with numerous providers offering a range of investment options. The market is characterized by a growing emphasis on responsible investing, technological innovation, and personalized customer service.

Competitor Analysis

• Fisher Funds: A leading KiwiSaver provider known for its active management approach and diverse fund offerings.

• ASB KiwiSaver Scheme: One of the largest providers, offering a range of funds with varying risk profiles and a focus on customer service.

• ANZ KiwiSaver Scheme: Provides a variety of funds and is recognized for its comprehensive financial services and customer support.

Strategic Collaborations and Partnerships

Generate has engaged in strategic partnerships to enhance its investment offerings and community impact, including:

• Social Housing Investments: Partnering with community groups to invest in social housing developments, demonstrating a commitment to social responsibility.

• Charitable Initiatives: Collaborating with various charities to support community projects and initiatives, reflecting the company's dedication to social impact.

Operational Insights

Generate differentiates itself through:

• Active Investment Management: Seeking to outperform passive investment strategies by actively selecting and managing investments.

• Responsible Investing: Integrating ESG factors into investment decisions to promote ethical and sustainable outcomes.

• Customer-Centric Approach: Providing personalized advice and education to empower members in their financial decisions.

Strategic Opportunities and Future Directions

Generate is well-positioned to:

• Expand Market Share: By leveraging its strong performance and customer service to attract new members.

• Enhance Technological Capabilities: Investing in technology to improve investment analytics and customer engagement.

• Strengthen Responsible Investing: Continuing to integrate ESG factors to meet the growing demand for ethical investment options.

Contact Information

Official Website

Generate KiwiSaver Scheme official website.

Social Media Profiles

• LinkedIn: Generate KiwiSaver Scheme LinkedIn profile.

• Facebook: Generate KiwiSaver Scheme Facebook page.

• Twitter: Generate KiwiSaver Scheme Twitter account.

Headquarters Location

Auckland Central, Auckland, New Zealand