Overview
Genesis Marketing Group operates as a leader in the sales and marketing sector, primarily serving the inspirational gift and publication markets. Founded in 1970 by Dana Sullivan, the company emphasizes equipping and inspiring retailers through comprehensive support and high-quality products. Genesis Marketing Group is headquartered in Greenville, South Carolina, and stands committed to excellence, integrity, and trusted partnerships, striving to strengthen the vendor-retailer relationship.
Leadership
- Becky Spragins: Owner and Chairman of the Board since acquiring the company in 2006.
- Tim Morgan: CEO of GMG Holdings, Inc., the parent company of Genesis Marketing Group since 2008.
- Dave Stockard: President as of December 2024, with previous roles as Controller and CFO.
- Les Jones: Executive Vice President of Sales, specializing in strategic account management.
Services
Genesis Marketing Group provides a variety of services aimed at supporting vendors and retail partners, which include:
- National Sales Teams: Utilizes both field and inside sales representatives for extensive market access.
- Key Account Management: Offers dedicated support and personalized service for high-value accounts.
- Trade Show and Program Development: Facilitates vendor sales conferences and trade show representation.
- Product and Catalog Marketing: Develops product marketing strategies and engages in catalog marketing initiatives.
Vendor Partnerships
Genesis collaborates with leading industry names such as DaySpring, Kerusso, Carson Home Accents, Creative Brands, Howard's Jewelry, Harvest House Publishers, and Simon & Schuster, illustrating its dedication to a diverse array of quality products.
Recent Achievements
- Celebrated its 50th anniversary in 2020, marking a significant milestone in its service to the Christian retail market.
- Maintains an expansive sales network across the United States, ensuring comprehensive coverage and accessibility.
Company Philosophy
Genesis Marketing Group is dedicated to delivering exceptional sales support and nurturing lasting client relationships, guided by its core values of excellence, integrity, and diligence which have been instrumental in its sustained growth and market reputation.
For additional details, visit [Genesis Marketing Group](https://www.genesislink.com/).
Competitor Overview
Genesis Marketing Group operates amidst a competitive landscape, contending with significant players in the industry. Key competitors include:
ActiveCampaign
- Overview: A frontrunner in marketing and sales automation founded in 2003 and based in Chicago, Illinois. Specializes in email marketing, sales automation, CRM, and marketing automation.
- Key Metrics: Present in over 170 countries with 180,000 customers and 800+ employees. Generated $165 million in revenue in 2021. Valued at over $1 billion.
- Achievements: Recognized for innovative AI integration and strategic acquisitions like Postmark and Onesend.
Adobe Marketo
- Overview: A marketing automation software platform and Adobe Inc. subsidiary, established in 2006, located in San Mateo, California. Specializes in account-based marketing and lead management.
- Acquisitions: Acquired by Adobe for $4.75 billion in 2018, further enhancing Adobe Experience Cloud capabilities.
- Products: Features the Marketo Engagement Platform for lead management and social marketing.
Brave Software
- Overview: San Francisco-based provider of a privacy-focused web browser. Known for blocking ads and trackers while facilitating secure user privacy.
- Innovations: Incorporates a cryptocurrency wallet, offering features such as Brave Talk for secure video calls. Noted for a robust array of privacy-centric browser innovations.
Constant Contact
- Overview: Founded in 1995, headquartered in Waltham, Massachusetts, under Endurance International Group. Focuses on digital marketing solutions including email marketing and CRM.
- Market Position: Acquired for $1.1 billion in 2015, now independently operating under Clearlake Capital. Enhanced by acquiring SharpSpring in 2021.
CIA Latino Americana de Medicamentos
- Overview: Established in 1919, based in Joinville, Santa Catarina, Brazil. A multi-branded drugstore chain operating mainly in Brazil's southern regions.
- Scope: Employs between 5,001-10,000 individuals, esteemed for ethical practices and regulatory adherence in the pharmaceutical retail domain.
Through the understanding of these competitors' strengths and market positions, Genesis Marketing Group can strategize effectively to bolster its market position and explore potential collaborative opportunities.
