Genius Monkey is a digital advertising technology firm specializing in real-time programmatic advertising, tracking, and attribution. Founded in 2004 and headquartered in Tempe, Arizona, the company offers a full-service marketing platform designed to optimize advertising performance across various media and devices. Genius Monkey's mission is to provide scalable advertising technology that enables brands to effectively reach and engage their target audiences.
Key Strategic Focus
Genius Monkey's strategic focus centers on delivering value-based programmatic buying techniques that support clients' marketing objectives from top-of-the-funnel awareness to bottom-of-the-funnel conversions. The company specializes in programmatic display advertising, offering services such as targeted display, video, audio, and over-the-top (OTT) ads. By leveraging proprietary attribution and reporting software, Genius Monkey optimizes campaigns in real-time to drive superior results for clients across various industries, including political, e-commerce, education, automotive, consumer packaged goods (CPG), and medical sectors.
Financials and Funding
As of May 2025, Genius Monkey generates annual revenue of approximately $15 million. The company has raised a total of $2 million in funding, with a notable investment in 2015 aimed at fueling growth and advancing new technologies.
Technological Platform and Innovation
Genius Monkey distinguishes itself through its proprietary technological platforms and innovative methodologies:
- Pixel Monkey: An industry-first full programmatic attribution and performance tracking system that reports on full path-to-conversion cycles and exact return on ad spend, revolutionizing the advertising space.
- Programmatic OTT/CTV and Audio/Radio: Pioneering product lines that offer end-to-end attribution tracking for over-the-top and connected TV, as well as programmatic audio and radio advertising.
- Data Integration: Strategic partnerships with data providers like Experian/Tapad and StatSocial enhance Genius Monkey's data graph and attribution capabilities, enabling a comprehensive understanding of household device graphs and user interactions with ads and brands.
Leadership Team
Genius Monkey's leadership team comprises experienced professionals dedicated to driving the company's success:
- Clint Ethington: Co-Founder and Chief Executive Officer, leading the company's strategic vision and growth initiatives.
- Travis Champ: Chief Operating Officer, overseeing daily operations and ensuring operational excellence.
- Jeremy Hudgens: Chief Revenue Officer and Director of Client Solutions, responsible for revenue generation and client relationship management.
- Jolynn Anderson: Controller and Human Resources Director, managing financial operations and human resources functions.
Competitor Profile
Genius Monkey operates in a competitive digital advertising landscape, with key competitors including:
- StackAdapt: A programmatic advertising platform enabling ad buyers to plan data-driven digital campaigns across various devices and publisher partners.
- AdRoll: An e-commerce growth platform offering display, social, and email advertising solutions to accelerate business growth.
- Facebook for Business: Provides tools for businesses to find new customers and increase sales through targeted advertising on the Facebook platform.
- RollWorks Account-Based Platform: Offers account-based marketing solutions that integrate display ads, social ads, and triggered emails to drive revenue.
- Marin Software: Provides a unified platform for search, social, and e-commerce advertising, enabling marketers to optimize their campaigns.
Strategic Collaborations and Partnerships
Genius Monkey has established significant partnerships to enhance its market position and innovation capacity:
- StatSocial Inc.: A partnership aimed at leveraging social audience insights to empower marketers and researchers in making informed decisions.
- Experian/Tapad: Collaborations that expand Genius Monkey's data graph and attribution capabilities, providing a comprehensive understanding of household device graphs and user interactions.
- zvelo, Inc.: A partnership focused on enhancing data quality and security in programmatic advertising.
Operational Insights
Genius Monkey's commitment to customer service and top-tier account support has been recognized industry-wide. In 2022, the company was named a finalist for the AdExchanger Award in the category of Best Account Support by a Technology Company, highlighting its dedication to client success.
Strategic Opportunities and Future Directions
Looking ahead, Genius Monkey aims to continue its trajectory of innovation and growth by:
- Expanding Product Offerings: Developing new programmatic advertising solutions to meet evolving market demands.
- Enhancing Data Capabilities: Strengthening partnerships with data providers to improve targeting and attribution accuracy.
- Investing in Technology: Advancing proprietary platforms like Pixel Monkey to maintain a competitive edge in the digital advertising space.
Contact Information
- Website: Genius Monkey
- LinkedIn: Genius Monkey
- Facebook: Genius Monkey Lab
- Twitter: @geniusmonkeylab
