Company Research Report: Geoforce
Company Overview
Name: Geoforce
Mission: Geoforce was founded on the simple belief that the chaos and pain of field operations could be alleviated with technology. Their mission is to provide customers and partners with cutting-edge traceability solutions and insights.
Year Founded: 2007
Founders: Industry veterans who understood the need for equipment tracking.
Key People:
- James MacLean III - Chief Executive Officer
- Richard Clarke - Chief Financial Officer
- Kyle Bowker - Chief Revenue Officer
- Chris Gardner - Chief Technology Officer
- Zack Birkelbach - Chief Customer Officer
- John Robertson - SVP, Product – IoT Solutions
- Roopa Misra - SVP, Account Management
- Carol Anderson - VP, Human Resources
- Troy E. Lanes - VP, Hardware Engineering
- Adam Shawish - VP, Software Product
- Lance Garms - VP, Marketing
Headquarters: No specific information provided on exact location.
Number of Employees: No specific information available.
Revenue: No specific information available.
Company Recognition:
Geoforce is known for its robust GPS tracking solutions tailored for rugged industries. They provide cloud-based software platforms combined with rugged GPS tracking devices leveraging global satellite and cellular networks to ensure efficient asset management.
Products
Product Offerings:
1. GT1 Tracker:
- Description: Rugged IECEx/ATEX Zone 0 GPS Asset Tracker.
- Key Features: Built to withstand extreme environmental conditions.
2. GT2h Tracker:
- Description: Seamless Solar Powered Dual-Mode Asset Tracker.
- Key Features: Solar-powered, dual-mode operation for versatility in asset tracking.
3. GT2c Tracker:
- Description: Durable Solar Powered Cellular Asset Tracker.
- Key Features: Solar powered for prolonged use, cellular data transmission.
4. AT3 Tracker:
- Description: Affordable Cellular Asset Tracker.
- Key Features: Cost-effective solution for cellular asset tracking.
5. Advanced Software Features:
- Asset Utilization, Compliance Manager, Rental Manager.
- Advanced Vehicle Tracking: Integrated with ELD/HOS for driver safety and operational efficiency.
6. Developer APIs:
- Provides integration with existing systems for enhanced data analysis and reporting.
Recent Developments
Recent Developments:
- Acquisitions: Geoforce acquired Temeda to expand its industrial equipment tracking footprint (Sep 14, 2022).
- Partnerships: Notable collaboration with Geotab to expand vehicle tracking capability.
New Products Launched:
- No specific information on newly launched products available.
New Features Added to Existing Products:
- Enhanced capabilities for GPS and satellite asset tracking.
New Partnerships:
- Expansion of tracking solutions with advancements in collaborations.
Use Cases and Industries
Use Cases:
- Asset Utilization, Loss & Theft Prevention, Operational Efficiency, Driver Safety, Service Verification, Risk Management.
Industries Served:
- Agriculture, Aviation, Construction, Equipment Rental, Forestry, Freight & Logistics, Government & Defense, Manufacturing, Mining, Oil & Gas, Original Equipment Manufacturers, Rail, Utilities/Renewable Energy, Waste Management.
Strategic Focus and Core Values
Core Values:
- Do Right: Integrity and honesty in operations.
- Think Big: Encouragement of creativity and problem-solving.
- Own It: Taking responsibility and pride in their work.
- Seek Simplicity: Prioritizing and streamlining operations for clarity.
- Drive Results: Commitment to accountability and measurable outcomes.
- Grow Together: Promoting teamwork and collaborative success.
Strategic Focus:
Geoforce's strategic focus remains on providing long-lasting, rugged GPS tracking solutions that enhance operation efficiency and asset visibility across diverse industrial settings.
Please note: Some sections lack information due to the absence of specific data in the provided excerpts.