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geoforce

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Company Research Report: Geoforce



Company Overview



Name: Geoforce

Mission: Geoforce was founded on the simple belief that the chaos and pain of field operations could be alleviated with technology. Their mission is to provide customers and partners with cutting-edge traceability solutions and insights.

Year Founded: 2007

Founders: Industry veterans who understood the need for equipment tracking.

Key People:
  • James MacLean III - Chief Executive Officer

  • Richard Clarke - Chief Financial Officer

  • Kyle Bowker - Chief Revenue Officer

  • Chris Gardner - Chief Technology Officer

  • Zack Birkelbach - Chief Customer Officer

  • John Robertson - SVP, Product – IoT Solutions

  • Roopa Misra - SVP, Account Management

  • Carol Anderson - VP, Human Resources

  • Troy E. Lanes - VP, Hardware Engineering

  • Adam Shawish - VP, Software Product

  • Lance Garms - VP, Marketing


Headquarters: No specific information provided on exact location.

Number of Employees: No specific information available.

Revenue: No specific information available.

Company Recognition:
Geoforce is known for its robust GPS tracking solutions tailored for rugged industries. They provide cloud-based software platforms combined with rugged GPS tracking devices leveraging global satellite and cellular networks to ensure efficient asset management.

Products



Product Offerings:
1. GT1 Tracker:
  • Description: Rugged IECEx/ATEX Zone 0 GPS Asset Tracker.

  • Key Features: Built to withstand extreme environmental conditions.


2. GT2h Tracker:
  • Description: Seamless Solar Powered Dual-Mode Asset Tracker.

  • Key Features: Solar-powered, dual-mode operation for versatility in asset tracking.


3. GT2c Tracker:
  • Description: Durable Solar Powered Cellular Asset Tracker.

  • Key Features: Solar powered for prolonged use, cellular data transmission.


4. AT3 Tracker:
  • Description: Affordable Cellular Asset Tracker.

  • Key Features: Cost-effective solution for cellular asset tracking.


5. Advanced Software Features:
  • Asset Utilization, Compliance Manager, Rental Manager.

  • Advanced Vehicle Tracking: Integrated with ELD/HOS for driver safety and operational efficiency.


6. Developer APIs:
  • Provides integration with existing systems for enhanced data analysis and reporting.


Recent Developments



Recent Developments:
  • Acquisitions: Geoforce acquired Temeda to expand its industrial equipment tracking footprint (Sep 14, 2022).

  • Partnerships: Notable collaboration with Geotab to expand vehicle tracking capability.


New Products Launched:
  • No specific information on newly launched products available.


New Features Added to Existing Products:
  • Enhanced capabilities for GPS and satellite asset tracking.


New Partnerships:
  • Expansion of tracking solutions with advancements in collaborations.


Use Cases and Industries



Use Cases:
  • Asset Utilization, Loss & Theft Prevention, Operational Efficiency, Driver Safety, Service Verification, Risk Management.


Industries Served:
  • Agriculture, Aviation, Construction, Equipment Rental, Forestry, Freight & Logistics, Government & Defense, Manufacturing, Mining, Oil & Gas, Original Equipment Manufacturers, Rail, Utilities/Renewable Energy, Waste Management.


Strategic Focus and Core Values



Core Values:
  • Do Right: Integrity and honesty in operations.

  • Think Big: Encouragement of creativity and problem-solving.

  • Own It: Taking responsibility and pride in their work.

  • Seek Simplicity: Prioritizing and streamlining operations for clarity.

  • Drive Results: Commitment to accountability and measurable outcomes.

  • Grow Together: Promoting teamwork and collaborative success.


Strategic Focus:
Geoforce's strategic focus remains on providing long-lasting, rugged GPS tracking solutions that enhance operation efficiency and asset visibility across diverse industrial settings.

Please note: Some sections lack information due to the absence of specific data in the provided excerpts.
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