Georgia Tech Alumni Association, Inc. Market Research Report

Background

Overview

The Georgia Tech Alumni Association (GTAA) is a non-profit organization established in 1908 to support the Georgia Institute of Technology and its alumni community. Incorporated in 1947, the Association operates as a separate entity from the Institute, recognized under IRS 501(c)(3) guidelines. Its mission is to champion and serve alumni and the Institute through programming and engagement that fosters lifelong relationships and philanthropic support.

Mission and Vision

Mission: To promote and serve alumni and the Institute by creating relevant and meaningful programs that foster lifelong participation and philanthropic support.

Vision: To build an enduring community with all alumni standing in proud support of Georgia Tech and each other.

Primary Area of Focus

The GTAA focuses on alumni engagement, career development, event management, communications, and fundraising to strengthen the bond between Georgia Tech and its alumni.

Industry Significance

As the official alumni association of Georgia Tech, the GTAA plays a pivotal role in maintaining a strong alumni network, facilitating professional development, and supporting the Institute's initiatives through philanthropic efforts.

Key Strategic Focus

Core Objectives

Alumni Engagement: Foster lifelong relationships among alumni and between alumni and the Institute.

Philanthropic Support: Manage fundraising efforts to support scholarships, faculty recruitment, and academic programs.

Career Development: Provide professional development programs and networking opportunities for alumni.

Specific Areas of Specialization

Event Management: Organize events that bring alumni together in social and learning environments.

Communications: Produce publications and manage digital platforms to keep alumni informed and engaged.

Alumni Networks: Oversee approximately 80 alumni networks and affinity groups globally.

Key Technologies Utilized

Digital Platforms: Utilize websites and social media to engage alumni and disseminate information.

Event Management Software: Employ tools to plan and execute alumni events efficiently.

Primary Markets or Conditions Targeted

Alumni Community: Engage over 200,000 living alumni worldwide.

Prospective Students: Support recruitment efforts by connecting prospective students with alumni.

Financials and Funding

Funding History

The GTAA operates as a non-profit organization, generating revenue through various channels:

Annual Fund (Roll Call): Solicits donations from approximately 25,000 alumni and friends to support scholarships, faculty recruitment, and academic programs.

Event Revenue: Income from organizing alumni events and tours.

Merchandise Sales: Sales of Georgia Tech-branded merchandise.

Recent Financial Performance

In the fiscal year ending June 30, 2025, the GTAA reported:

Total Revenue: $7,998,361

Total Expenses: $8,086,471

Total Assets: $4,456,695

Total Liabilities: $2,260,000

Notable Investors

As a non-profit, the GTAA does not have traditional investors. Its funding primarily comes from alumni donations, event revenues, and merchandise sales.

Utilization of Capital

Funds are allocated to:

Program Services: Alumni engagement, career development, and event management.

Fundraising Activities: Managing the annual fund and other fundraising initiatives.

Administrative Expenses: Operational costs to support the Association's activities.

Pipeline Development

As a non-profit alumni association, the GTAA does not have a product pipeline. Its focus is on developing programs and services that enhance alumni engagement and support the Institute's mission.

Technological Platform and Innovation

Proprietary Technologies

The GTAA utilizes proprietary platforms for:

Alumni Database Management: Maintaining records of alumni and friends.

Event Registration: Managing registrations for alumni events and tours.

Significant Scientific Methods

The Association employs data analytics to:

Alumni Engagement: Analyze participation in events and programs.

Fundraising Effectiveness: Assess the success of fundraising campaigns.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, the GTAA likely employs data-driven strategies to enhance alumni engagement and program effectiveness.

Leadership Team

Executive Profiles

Dene Sheheane: President of the Georgia Tech Alumni Association.

Professional Background: Details not specified in the available sources.

Contributions: Leadership in advancing alumni engagement and philanthropic support.

Allison Hickman: Chief Financial Officer.

Professional Background: Experience in financial management within non-profit organizations.

Contributions: Implemented financial management systems to streamline budgeting and reporting processes.

Vallee Donovan: Chief of Staff.

Professional Background: Experience in organizational management and strategic planning.

Contributions: Supports the President in executing the Association's strategic initiatives.

Lindsay Vaughn: Vice President of Strategic Communication.

Professional Background: Expertise in communications and public relations.

Contributions: Oversees communications strategies to engage alumni and promote the Institute's achievements.

Kim Bowden: Vice President of Annual Giving.

Professional Background: Specializes in fundraising and donor relations.

Contributions: Leads the Roll Call fundraising campaign to support Georgia Tech's initiatives.

Competitor Profile

Market Insights and Dynamics

The alumni association sector is characterized by:

Engagement Programs: Offering events, networking opportunities, and professional development.

Fundraising Initiatives: Conducting campaigns to support educational programs and scholarships.

Digital Presence: Utilizing websites and social media to connect with alumni.

Competitor Analysis

While specific competitors are not detailed, other university alumni associations may offer similar programs and services, contributing to a competitive landscape.