Company Research Report: Gerando Falcões

Company Overview

• Name: Gerando Falcões

• Mission: To transform poverty in favelas into a museum piece before Mars is colonized, through scalable and high-impact social programs and technologies.

• Founded By: Edu Lyra

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Key People: Edu Lyra (Founder), Sérgio Rocha (Director of Communication)

• Known For: Gerando Falcões is renowned for its innovative social development programs aimed at eradicating poverty in Brazilian favelas.

Products

1. Falcons University

• Description: An educational program focusing on the development of social leaders, youth, and women from marginalized regions.

• Key Features: Offers educational, occupational, and entrepreneurship opportunities.

2. Favela 3D

• Description: A systemic transformation project in favelas focusing on urban, educational, and socio-economic interventions aiming to provide dignified, digital, and developed environments.

• Key Features: Transforming favelas into spaces with enhanced living conditions, digital access, and economic growth.

3. Decolagem

• Description: A program offering personalized support to families to break the cycle of poverty by mapping individual goals and dreams.

• Key Features: Tailored support programs focusing on long-term socio-economic development.

4. ASMARA

• Description: A social business initiative that generates income for women in favelas and accelerates their escape from poverty through selling donated goods.

• Key Features: Provides women with a "Sacola de Oportunidades" containing sellable goods, fostering financial autonomy and entrepreneurship.

Recent Developments

• New Projects and Initiatives:

• Favela dos Sonhos (June 2023): Initiatives in Ferraz de Vasconcelos transformed the favela using sustainable materials like recycled toothpaste tubes for housing.

• Favela 3D Implementation (August 2024): The Morro da Providência in Rio underwent transformation supported by the Rock in Rio festival, impacting 250 families.

• ASMARA Program Highlighted (February 2024): Featured in major news outlets for generating income for women in the favelas.

• New Partnerships:

• Partnership with Rock in Rio (2024): Allocation of R$7 million for project investments in Morro da Providência.

• Collaboration with tech and transport companies (September 2024): Including Google and NaPorta to integrate 20,000 houses into the delivery network.

• Celebrity Endorsements:

• Bazar Gerando Falcões (October 2024): Supported by celebrities like Taís Araujo and Luciano Huck, who donated items for auctions and bazars.

• New Features in Existing Products:

• Favela 3D Expansion (2024): Addition of enhancements in cultural, educational, and infrastructural aspects across several impacted favelas.

Impact and Reach

• States Impacted: Present in over 26 states plus the Federal District.

• Favelas Impacted: Active in more than 5,500 favelas across Brazil.

• People Impacted: No specific number provided, but the organization reaches thousands of individuals annually through various initiatives.

This report provides a comprehensive snapshot of Gerando Falcões, detailing their programs, recent advancements, and collaborative efforts aimed at social upliftment and poverty eradication in Brazil’s most vulnerable communities.