Company Research Report: German National Tourist Board (GNTB)
Company Overview
Name, Mission of the Company
Name: German National Tourist Board (GNTB)
Mission: On behalf of the German federal government, the GNTB has been working internationally to promote Germany as a travel destination for more than 60 years. It aims to communicate the beauty, diversity, romance, and vibrancy of the country to people of all ages in Germany and abroad.
Founding Information
When was the company founded: No information is available
By whom: No information is available
Key People in the Company
No information is available
Headquarters and Offices
Where is the company headquartered:
Frankfurt am Main, Germany
Number of Employees
No information is available
Revenue of the Company
No information is available
Company Recognition
What is the company known for:
The GNTB is known for promoting Germany as a travel destination on the international market. Its activities include the development of new marketing strategies, concepts based on specific themes, events, and attractions, and optimizing the diverse marketing activities of partners in the German travel industry.
Products and Services
Product Offerings
GNTB offers both informational and promotional services to attract international tourists to Germany. Their offerings include:
1. Marketing Strategies:
- Description: Development of new marketing strategies and concepts based on specific themes, events, and attractions.
- Key Features: Thematic promotion, event-focused campaigns, diversified attraction marketing.
2. Sales Activities:
- Description: Active involvement in sales activities in new growth markets.
- Key Features: Focused sales strategies, partnership with the German travel industry, close collaboration with commercial and trade associations.
High-Level Description
High-Level Description of the Product:
GNTB focuses on creating and promoting a strong and attractive brand – 'Destination Germany' by targeting international tourists through well-developed marketing strategies and sales activities.
Recent Developments
Recent Developments in the Company
- Press release: Significant boost for German inbound tourism in July 2024
Frankfurt am Main, 11 September 2024 – International sporting events such as the UEFA EURO 2024 create additional reasons to travel, strengthening German inbound tourism.
- Press Release: GNTB Top 100 ranking 2024
Frankfurt am Main, 15 August 2024 – Family-friendly holiday experiences, vibrant cities, and historical landmarks are the top picks among international visitors.
- Press Release: Record-breaking figures for incoming tourism in June, and significant overall growth in the first six months of 2024
Frankfurt am Main, 9 August 2024 – There was an additional boost for inbound tourism due to UEFA EURO 2024.
New Products Launched
No information is available
New Features Added to Existing Products
No information is available
New Partnerships
No information is available
Note: This report is based on the provided data. Fields marked "No information is available" were not found in the given data.