Company Research Report for Get-A-Way
Company Overview
Name: Get-A-Way
Mission
“To facilitate healthy behavioural choices. Help families make conscious choices through guilt-free indulgence.”
Founding Details
- Founded: January 2019
- Founders: Jimmy Shah, Pashmi Shah, Jash Shah
Key People
- Jimmy Shah: Founder and Operations Head
- Pashmi Shah: Marketing Manager
- Jash Shah: Business Development Head
Headquarters
- Location: Mumbai, Maharashtra, India
Number of Employees
No information is available.
Revenue
- 2019 Revenue: Nearly INR 1 million (approximately USD 13,111)
- Post Shark Tank (Q1 2022): Sales of 65,000 units, generating close to INR 8.5 million (approximately USD 111,444)
Recognition
- Shark Tank India: Secured INR 10 million investment for a 15% stake in the company.
Areas of Expertise
- High-protein, low-calorie, zero added sugars desserts
Products
Product Line
1. Ice Creams
- High-protein Ice Creams: Examples include Belgian Chocolate and Salted Caramel.
- Keto Ice Creams: Examples include Keto Belgian Chocolate and Keto Very Berry.
- Low-calorie Ice Creams: Various flavors with protein content.
High-Level Description
Get-A-Way offers a variety of high-protein, low-calorie, and no added sugar ice creams. These products are designed for fitness enthusiasts looking for healthy dessert options.
Key Features
- High Protein: 10-14g of protein per 100g serving, primarily achieved through whey protein isolate.
- Low Calorie: Approximately 140-200 calories per serving.
- No Added Sugar: Uses zero-calorie organic sweeteners.
- Natural Ingredients: Made with premium ingredients sourced from around the world.
- Flavors: Includes Belgian Chocolate, Salted Caramel, French Vanilla, Strawberry Banana, and specialized Keto-friendly varieties.
Recent Developments
Recent Business Milestones
- Shark Tank India: Featured and secured a INR 10 million investment.
- Sales Surge Post TV: Achieved sales of 65,000 units and revenue of INR 8.5 million in the first quarter of 2022 post Shark Tank appearance.
New Products
- Keto Ice Cream Flavors: Introduced Keto Belgian Chocolate and Keto Very Berry to cater to keto diet enthusiasts.
Partnerships
No information is available.
Innovation and Product Enhancement
- Expanded Flavors: Added new consumer-driven flavors like Chocolate Brownie Fudge, Salted Caramel, and others.
- Enhanced Nutritional Profile: Focus on adding whey protein and organic sweeteners to maintain health benefits.
Summary
Get-A-Way has effectively positioned itself as a pioneering brand in the health-conscious dessert market of India. Through innovative product offerings that align with contemporary dietary trends like high-protein and low-calorie alternatives, the company has captured a niche customer base. With strategic investment and a strong marketing push, particularly following their feature on Shark Tank India, Get-A-Way continues to expand its market presence and product line.
Note: This report strictly adheres to the given data and excludes any extrapolation or additional commentary not supported by the data provided. Fields marked with "No information is available" indicate the absence of specific information in the data source.
