GETCHOICE! Company Profile

Background

Overview

GETCHOICE! is a Houston-based company specializing in energy, telecom, and utility management solutions. Established in 2002 by Enrique Javier Loya, the company has evolved from its origins as Choice! Energy Services into a comprehensive provider of technology-driven services aimed at enhancing cost efficiency and sustainability for businesses across North America.

Mission and Vision

GETCHOICE! is dedicated to empowering businesses to become smarter and greener by offering innovative, technology-based solutions that drive significant cost-efficiency and sustainability. The company's mission is to provide clients with deeper insights into infrastructure, consumption patterns, pricing trends, and sustainability progress, enabling informed decision-making and optimized utility management.

Industry Significance

Operating in the energy and utility management sector, GETCHOICE! plays a pivotal role in assisting organizations to navigate complex utility landscapes, manage substantial energy expenditures, and achieve sustainability objectives. The company's comprehensive suite of services positions it as a leader in the industry, catering to a diverse clientele seeking to optimize utility costs and environmental impact.

Key Strategic Focus

Core Objectives

GETCHOICE! focuses on delivering end-to-end utility management solutions that encompass strategic procurement, utility bill payment, risk management, budgeting, telecom and IT solutions, tax studies, and sustainability initiatives. The company's objective is to streamline utility operations, reduce costs, and support clients in meeting their sustainability goals.

Areas of Specialization

Strategic Procurement: Assisting clients in negotiating competitive rates and securing favorable contracts with energy suppliers.

Utility Bill Payment: Providing comprehensive utility bill management services to eliminate late fees and ensure accurate payments.

Risk Management: Developing customized risk management strategies tailored to each client's specific needs.

Budgeting: Creating budgets aligned with clients' unique reporting requirements to monitor and control utility expenses.

Telecom & IT Solutions: Offering third-party savings for telecom services, including invoice auditing, cellular connectivity, data storage, and managed services.

Tax Study: Conducting studies to determine the percentage of utilities used for exempt purposes, providing exempt certificates, and securing refunds when applicable.

Sustainability: Assisting clients in creating or managing sustainability goals, including Energy Star reporting and renewable energy credit procurement.

Key Technologies Utilized

GETCHOICE! leverages its proprietary GET: Smart Management Technology platform, a centralized online system that allows large, multi-site organizations to find, track, manage, and analyze utility data across regulated and deregulated regions throughout North America. This platform integrates utility invoice processing, validation, approval workflows, and payment execution within a single secure environment, providing clients with real-time visibility into their utility spend and consumption patterns.

Primary Markets Targeted

The company serves a diverse range of industries, including manufacturing, hospitality, national retail, healthcare, oil and gas, and higher education. By offering tailored solutions, GETCHOICE! addresses the unique utility management needs of each sector, helping organizations optimize their energy consumption and achieve sustainability objectives.

Financials and Funding

Funding History

As a privately held company, GETCHOICE! has not publicly disclosed detailed funding information. The company has experienced significant growth, managing over $5 billion in annual energy spend and processing more than 3 million utility invoices. This growth reflects increasing demand for centralized utility bill payment and management solutions among enterprises.

Recent Developments

In October 2025, GETCHOICE! expanded its national presence by opening new offices in Louisville, Kentucky, and Spokane, Washington. This expansion underscores the company's commitment to supporting its growing client base and attracting top talent to enhance its service offerings.

Pipeline Development

Key Pipeline Candidates

GETCHOICE! continues to develop and enhance its proprietary GET: Smart Management Technology platform, integrating advanced analytics and reporting tools to provide clients with deeper insights into their utility data. The company is also expanding its service offerings to include telecom and IT solutions, renewable energy initiatives, and sustainability reporting, aiming to provide a comprehensive suite of services that address the evolving needs of its clients.

Anticipated Milestones

The company anticipates further growth in its managed energy spend and the expansion of its client base across various industries. By continuing to innovate and enhance its service offerings, GETCHOICE! aims to solidify its position as a leader in energy, telecom, and utility management solutions.

Technological Platform and Innovation

Proprietary Technologies

GET: Smart Management Technology: A centralized online platform that integrates utility invoice processing, validation, approval workflows, and payment execution within a single secure environment, providing clients with real-time visibility into their utility spend and consumption patterns.

Significant Scientific Methods

Advanced Analytics: Utilizing data analytics to monitor spend, identify trends, and support sustainability goals across large, multi-site portfolios.

Risk Management Strategies: Developing customized risk management strategies tailored to each client's specific needs, including price certainty, low price, and flexibility.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed in the available information, GETCHOICE! employs advanced analytics and reporting tools within its proprietary platform to provide clients with actionable insights into their utility data.

Leadership Team

Executive Profiles

Kiki Dikmen: Chief Executive Officer (CEO)

Kiki Dikmen is a Turkish-American business executive serving as the CEO of GETCHOICE!. He holds a Bachelor of Science degree in marketing, management, and advertising from Missouri State University. Prior to joining GETCHOICE!, Dikmen worked at Ferguson Enterprises and co-founded OTC Logistics. He is also a co-founder of Veneno Tequila.

Enrique Javier Loya: Chairman

Enrique Javier Loya is a Mexican-American entrepreneur and businessman. He is the co-founder of OTC Global Holdings and serves as the chairman of GETCHOICE!. Loya holds a degree from Columbia University and has been involved in various ventures, including a minority ownership stake in the Houston Texans.

Key Contributions

Under the leadership of Kiki Dikmen, GETCHOICE! has expanded its service offerings to include telecom and IT solutions, renewable energy initiatives, and sustainability reporting, positioning the company as a comprehensive provider of utility management solutions. Enrique Javier Loya's strategic vision has been instrumental in the company's growth and its ability to navigate the evolving energy landscape.

Leadership Changes

As of the latest available information, there have been no significant changes or appointments within GETCHOICE!'s leadership team.

Competitor Profile

Market Insights and Dynamics

The utility management sector is characterized by a growing emphasis on cost efficiency, sustainability, and technological innovation. Companies are increasingly seeking integrated solutions that offer real-time data analytics, risk management, and sustainability reporting to optimize their utility operations.

Competitor Analysis

GETCHOICE! faces competition from various companies offering energy and utility management solutions. Key competitors include:

Soiltech AS: A Norwegian company specializing in energy management solutions.

CaltexAU: An Australian company providing energy and utility management services.

Urban Oil and Gas Group: A U.S.-based company offering energy management and consulting services.

Tug Hill Operating: A U.S.-based company specializing in energy operations and management.

ProLytX - Engineering IT: A U.S.-based company providing engineering and IT solutions in the energy sector.

These competitors offer a range of services similar to GETCHOICE!, including energy procurement, utility management, and sustainability solutions.

Strategic Collaborations and Partnerships

GETCHOICE! has established partnerships with various organizations to enhance its service offerings and expand its market reach. Notably, the company is a founding member of The Energy Professional Association (TEPA), which underscores its commitment to industry collaboration and leadership.

Operational Insights

GETCHOICE! differentiates itself through its proprietary GET: Smart Management Technology platform, which integrates utility invoice processing, validation, approval workflows, and payment execution within a single secure environment. This centralized approach provides clients with real-time visibility into their utility spend and consumption patterns, facilitating optimized utility management and cost control.