Company: GetDrafted

GetDrafted is a sports-related tech company headquartered in Sydney, Australia. Founded in 2021, it operates as a partnership and employs between 2-10 employees. The company's primary mission is to empower athletes by providing them with a digital platform to create online profiles showcasing their skills, availability, and potential to sports clubs.

Core Offering

GetDrafted's platform is designed to be the "sports draft for everyone," allowing users to:

• Create an online profile to showcase their skills and potential to various sports clubs.

• Choose desired sports, clubs, and locations as preferences for getting drafted.

• Increase visibility and opportunities within the sports industry, akin to a digital resume targeted specifically for athletes.

This digital profile empowers athletes to be seen by a wider array of sports clubs, potentially bypassing traditional barriers to entry.

Employee and Leadership

The principal identified leader at GetDrafted is Benjamin Vaughan, who serves as a Senior Consultant. As the company size is relatively small, with only one employee visible on LinkedIn, Vaughan likely plays a key role in its operations and strategic direction.

Market and Industry

Operating within the Spectator Sports industry, GetDrafted uniquely positions itself to leverage digital tools for sports recruitment. The company aims to streamline the athlete recruitment process by providing a centralized platform where athletes can:

• Showcase their skills through an interactive profile.

• Get discovered by sports clubs that are actively searching for talent.

• Eliminate the need for referrals or traditional connections, making the sports draft process more equitable and accessible.

Strategic Advantages

• Enhanced Visibility: Athletes using GetDrafted can gain substantial visibility, as their profiles are accessible to numerous sports clubs simultaneously. This mitigates the need for multiple applications and extends their reach to clubs they might not have considered.

• Efficiency in Recruitment: For sports clubs, GetDrafted offers an efficient mechanism to scout potential talent without the cumbersome process of initial screenings or referrals.

• Geographic Flexibility: Users are not restricted by geographic barriers; they can specify desired locations, broadening their potential for opportunities in various regions.

Competitive Landscape

GetDrafted distinguishes itself from other platforms by focusing exclusively on the sports recruitment niche. Competitors in related fields include:

NCSA (Next College Student Athlete)

• Website: [NCSA](https://www.ncsasports.org/recruiting/how-to-get-recruited)

• Description: NCAA-affiliated recruiting network designed to help student-athletes connect with college coaches. Offers a comprehensive suite of recruiting tools and guidance.

• Key Features:

• Recruiting Profile: Allows athletes to showcase their skills and stats.

• Recruiting Experts: Staff of over 1,000, including former college athletes and professional athletes.

• Coach Access: High number of college coaches using the platform.

• Educational Resources: Extensive library of recruiting education content.

• Digital Tools: Apps and online tools for managing recruiting.

• Proven Track Record: Assisted over 300,000 student-athletes in making college commitments.

ProductiveRecruit

• Website: [ProductiveRecruit](https://productiverecruit.com/sports-recruits-alternative)

• Description: An alternative to sports recruiting platforms that supports athletes with tools for the college recruiting process.

• Key Features:

• College Coach Database: Updated monthly to ensure the latest contact information.

• Recruiting CRM: Comprehensive CRM for email tracking, tasks, calls, and profile management.

• Mobile-Friendly: Designed for ease of use on mobile devices.

• Checklists and Tasks: Helps athletes stay organized with multi-step recruiting checklists.

• Monitor Athlete Activity: Allows coaches to see which athletes are communicating with which colleges.

• Customer Support: Features high levels of support, including direct access to the founder.

BeRecruited

• Website: [BeRecruited](https://www.berecruited.com/)

• Description: A recruiting platform that has merged with NCSA, offering comprehensive services for athletes looking to get recruited at the college level.

• Key Features:

• Shared User Base: Existing BeRecruited users are transitioned to NCSA.

• Enhanced Recruiting Tools: Leveraging NCSA’s digital recruiting tools and vast coach network.

• Recruiting Education: Extensive guides and education resources provided by NCSA.

Recruit Spot

• Website: [Recruit Spot](https://www.recruitspot.com/)

• Description: Simplifies the recruiting process by managing profiles, questionnaires, and videos.

• Key Features:

• Questionnaires: Easily fill out and update recruit questionnaires.

• Profile Management: Allows athletes to control their profiles viewed by coaches.

• Video Sharing: Upload and share highlight and game videos with coaches.

• Direct Integration: Connects directly with recruiting software used by thousands of coaches.

DraftCard

• Website: [DraftCard](https://draftcard.com/top-7-recruiting-social-media-tools-for-student-athletes/)

• Description: A mobile app that allows athletes to build profiles, share videos, and connect with coaches.

• Key Features:

• Profile Building: Easy-to-use tools to create shareable profiles with stats, achievements, and media.

• Performance Highlights: Post regular updates to keep coaches informed.

• Mobile App: User-friendly for both athletes and coaches.

Online Presence

GetDrafted maintains a digital footprint through LinkedIn and its primary website. Their LinkedIn page emphasizes their mission to democratize sports recruitment using technology, while their main website (https://www.joindrafted.com) outlines the functionalities and benefits of creating a video resume for athletes.

Industry Insights

GetDrafted operates in a competitive space where technology and user experience are pivotal. Competitors like NCSA and ProductiveRecruit are heavily invested in technological infrastructure, providing mobile-friendly platforms, comprehensive CRMs, and educational resources to both athletes and coaches. The trend shows a significant emphasis on ease of use, regular updates, and the ability to manage recruiting tasks effectively.

GetDrafted can leverage its niche focus on local Australian sports clubs and athletes to differentiate itself, providing specialized knowledge and streamline connections within this specific geography. By focusing on unique needs and offering localized services, GetDrafted can carve out a distinct competitive advantage. Additionally, integrating advanced features similar to competitors, such as a robust mobile app, detailed analytics, and seamless profile management, will help GetDrafted remain competitive and appealing to the younger, tech-savvy demographic of aspiring athletes.