Company Market Research Report

Company Overview

Name: Gether Pty Ltd

Mission: To help lift the mental load for parents by providing an AI-powered personal assistant to manage family events, appointments, and tasks, thus giving back time and headspace for the things they love.

Founded: 2023

Founders:

Claire Waring

Elly Bartens

Key People:

Claire Waring (Co-Founder): Over 20 years of marketing experience and an award-winning Executive Creative Director.

Elly Bartens (Co-Founder): Over 10 years of startup experience in data analytics and martech products.

Headquarters: Sydney, Australia

Number of Employees: 2-10

Revenue: No information is available

Known For: Gether is known for its AI-powered app designed to proactively gather and manage family events, appointments, and tasks to reduce mental load for parents.

Products

Overview of Gether Products

Gether offers an all-in-one AI-powered app that serves as a personal assistant for families, helping organize tasks, events, and appointments.

Product: Gether App

High-Level Description: An AI-powered mobile and web application for family assistant tasks.

Key Features:
1. Smart Sorting: AI-based sorting of emails and newsletters to pull out relevant family events and tasks.
2. Auto Scheduling: Automated addition of events and tasks directly onto your calendar and to-do list.
3. Clever To-Do's: AI picks out and reminds users of family admin tasks.
4. Daily Reminders: Quick SMS roundups of daily events and tasks.
5. Calendar Sync: One-way or two-way sync with personal and work calendars.
6. Google Maps Integration: Auto-adds Google Maps location and link to events.
7. Personal Dashboard: Centralized control panel accessible from any device.

Recent Developments

Recent Highlights

1. She Loves Tech Oceania Finalist (2024):

Gether was announced as a finalist, positioning itself alongside other innovative startups in areas such as Climate Tech, Fintech, and Care Tech.

Chosen for a pitch event in Melbourne.

2. Recognition by Authorities:

Mentioned in a US Surgeon General op-ed in The New York Times discussing the urgent need to address mental health and wellbeing of parents.

3. Webinars and Public Talks:

Claire Waring appeared on the podcast "Flip the Focus", discussing how AI can help redistribute responsibilities to level the playing field for women.

Weekly webinars to demo the product and discuss mental load's impact on various industries.

4. Crowdfunding and Investments:

Actively seeking crowdfunding, angel investors, and investment opportunities. Registered interest offered for as little as $100 allowing even mums to become shareholders.

Recent Features Added:

1. Email and Calendar Syncing: Enhanced sync capabilities with personal or work calendars including both Google and upcoming Apple integration.
2. Advanced Notification System: Expanded capabilities of SMS and email notifications, now offering more customizable options for daily reminders.

Partnerships:

Collaborations:

Partnering with different tech industries and educational sectors to increase awareness and expand functionality.

Actively working with AI service providers to improve the sorting and scheduling algorithms.

Additional Developments:

Awards and Recognition:

Participated and recognized in several pitch events such as Airwallex at Blackbird Sunrise and Startmate.

Interview with Forbes highlighting key statistics and economic value of managing household mental load.

Social Media and Community Engagement:

Continuous updates and community engagement on platforms like LinkedIn.

Hosting and participating in community events to gather user feedback and improve the product.

Important Links:

[Company Website](https://www.gether.life)

[LinkedIn Profile](https://www.linkedin.com/company/gether)

This market research report is intended to provide a detailed overview of Gether Pty Ltd., focusing on the mentioned aspects. For further information or specific inquiries, you may contact the company directly at hello@gether.life.