Background
Founded in 2022 by Arpit Gupta and Deven Vyas, GetSupp is an AI-driven nutrition and food supplements marketplace headquartered in Bengaluru, India. The platform is designed to assist users in learning about, discovering, and purchasing supplements tailored to their individual health needs. By offering a personalized post-purchase experience, GetSupp aims to enhance user adherence and achieve visible health improvements. The company's mission is to empower individuals to harness the benefits of proper nutrition and supplementation, thereby significantly improving their quality of life.
Key Strategic Focus
GetSupp's strategic focus centers on leveraging artificial intelligence to streamline the entire supplement journey for users. This includes:
- Personalized Discovery and Purchase: Utilizing AI to recommend supplements that align with users' specific health concerns and goals.
- Post-Purchase Engagement: Providing tailored guidance and support to ensure proper usage and adherence, thereby maximizing the effectiveness of the supplements.
- Technology Enhancement: Continuously strengthening its technological infrastructure to improve customer experience and simplify the user journey.
- Strategic Partnerships: Collaborating with leading nutrition brands to offer a diverse and high-quality product range to consumers.
Financials and Funding
In July 2022, GetSupp secured ₹9.5 crore (approximately $1.19 million) in seed funding. The funding round was led by General Catalyst and Better Capital, with participation from notable angel investors, including Saurabh Garg (founder of NoBroker), Ankit Nagori (founder of Curefoods), and Kunal Shah (founder of CRED). The capital raised is intended to bolster the company's technology, enhance customer relations, and expand partnerships.
For the fiscal year ending March 2024, GetSupp reported a revenue of ₹1.78 crore, a significant increase from ₹33.65 lakh in the previous fiscal year. However, the company's expenses also rose to ₹7.14 crore, leading to a net loss of ₹7.18 crore for FY24.
Technological Platform and Innovation
GetSupp differentiates itself through its proprietary AI-driven platform, which offers:
- AI-Assisted Discovery: An intelligent system that helps users identify and select supplements based on their unique health profiles and objectives.
- Personalized Guidance: Post-purchase support facilitated by AI nutritionists to address user queries, ensure proper usage, and monitor health improvements.
- Authenticity Assurance: A commitment to providing 100% safe and authentic products directly sourced from reputable brands.
Leadership Team
- Arpit Gupta, Co-Founder and Chief Executive Officer: An alumnus of IIT Guwahati and ISB, Arpit has a background in product management and has previously worked at companies such as Practo, Sokrati, and Cleartrip.
- Deven Vyas, Co-Founder and Director: With over eight years of experience in health and nutrition technology, Deven has led engineering efforts at Practo Technologies and has a strong background in developing health tech solutions.
Competitor Profile
Market Insights and Dynamics
The Indian food supplements market is currently valued at approximately $5.5 billion and is projected to grow to $18 billion within the next five years. This rapid growth is driven by increasing health awareness and a rising demand for nutritional products.
Competitor Analysis
GetSupp operates in a competitive landscape alongside key players such as Healthkart and SastaSundar. These competitors offer similar services in the nutrition and supplement space, focusing on product variety, customer engagement, and technological innovation.
Strategic Collaborations and Partnerships
GetSupp has established partnerships with major nutrition brands to provide a comprehensive range of high-quality supplements. These collaborations aim to enhance the platform's product offerings and meet diverse consumer needs.
Operational Insights
To distinguish itself in the market, GetSupp emphasizes:
- AI-Driven Personalization: Offering tailored supplement recommendations and guidance to improve user satisfaction and health outcomes.
- Authenticity and Safety: Ensuring that all products are genuine and sourced directly from trusted brands.
- Comprehensive User Support: Providing end-to-end assistance, from product discovery to post-purchase adherence, to foster long-term customer relationships.
Strategic Opportunities and Future Directions
Looking ahead, GetSupp plans to:
- Expand Product Offerings: Introduce a wider range of supplements to cater to various health concerns and preferences.
- Enhance Technological Capabilities: Invest in advanced AI technologies to further personalize user experiences and improve platform efficiency.
- Strengthen Market Presence: Increase marketing efforts and strategic partnerships to capture a larger share of the growing nutrition market in India.
Contact Information
- Website: www.getsupp.com
- Headquarters: Bengaluru, Karnataka, India
- Social Media:
- Facebook: GetSupp Facebook Page
- Instagram: GetSupp Instagram Profile
- YouTube: GetSupp YouTube Channel
