GetWireless Company Profile

Background

Overview

Established in 2001 and headquartered in Eden Prairie, Minnesota, GetWireless is a leading Value-Added Distributor (VAD) specializing in cellular solutions that connect the Internet of Things (IoT). The company offers a comprehensive portfolio of embedded modules, end-device modems, intelligent gateways, and cellular boosters, enabling tailored solutions for diverse IoT applications.

Mission and Vision

GetWireless is committed to delivering cutting-edge cellular solutions that empower businesses to seamlessly connect their IoT devices. By focusing on high-quality products and exceptional customer support, the company aims to be the preferred partner for IoT connectivity solutions.

Industry Significance

As a prominent distributor in the IoT sector, GetWireless plays a crucial role in bridging the gap between manufacturers and end-users. Its strategic partnerships and extensive product offerings position the company as a key enabler of IoT connectivity across various industries.

Key Strategic Focus

Core Objectives

Product Excellence: Offer a curated selection of premium cellular solutions to meet diverse IoT needs.

Customer Support: Provide unparalleled pre-sale consultation and post-sale technical support.

Strategic Partnerships: Collaborate with leading technology providers to enhance product offerings and market reach.

Areas of Specialization

IoT Connectivity: Supplying embedded modules, modems, gateways, and boosters tailored for IoT applications.

Network Solutions: Offering products compatible with major cellular networks, including partnerships with carriers like T-Mobile and Verizon.

Key Technologies Utilized

Cellular Modules and Modems: Providing devices that enable reliable IoT connectivity.

Intelligent Gateways: Facilitating seamless data transmission between IoT devices and networks.

Signal Boosters: Enhancing cellular signal strength to ensure consistent connectivity.

Primary Markets Targeted

Enterprise: Offering scalable IoT solutions for large organizations.

Industrial: Providing robust connectivity options for industrial IoT applications.

Government: Supplying secure and reliable solutions for public sector needs.

Small and Medium Businesses (SMBs): Delivering cost-effective IoT connectivity solutions.

Financials and Funding

Funding History

In November 2022, GetWireless merged with Alliance Corporation, a leading value-added distributor of wireless telecommunications technology. This strategic merger aimed to create a diversified telecommunications distribution platform across product categories, customer segments, and geographies.

Utilization of Capital

The merger with Alliance Corporation is intended to expand GetWireless's product portfolio, enhance its sales force, and increase its distribution footprint to better serve customers and suppliers.

Pipeline Development

Key Pipeline Candidates

GetWireless continually expands its product offerings to meet evolving IoT demands. Recent additions include:

LoRaWAN Solutions: In partnership with Semtech Corporation, GetWireless has introduced LoRaWAN technology to its portfolio, enabling low-power, wide-area network solutions for IoT applications.

Development Stages and Timelines

The integration of LoRaWAN solutions and other new products is ongoing, with continuous efforts to educate channel partners and promote adoption. Specific timelines for product rollouts are aligned with market demands and technological advancements.

Technological Platform and Innovation

Proprietary Technologies

While GetWireless primarily acts as a distributor, it collaborates closely with technology providers to offer innovative solutions. The company's focus on high-power user equipment (HPUE) technology, in partnership with Assured Wireless Corporation, exemplifies its commitment to delivering enhanced LTE range and data speeds.

Significant Scientific Methods

GetWireless leverages advanced technologies such as LoRaWAN and HPUE to provide reliable and efficient IoT connectivity solutions. These methodologies ensure extended coverage, improved data transmission, and enhanced device performance.

Leadership Team

Brian Taney: Co-Founder & Chief Executive Officer

Bryan Rasmussen: Co-Founder & Chief Operating Officer

Terra Bastolich: Chief Marketing Officer

Annie Murawski: Vice President, Finance & Administration

The leadership team brings extensive experience in telecommunications and IoT, driving the company's strategic initiatives and growth.

Leadership Changes

In November 2022, following the merger with Alliance Corporation, the leadership structure was aligned to integrate both organizations effectively. Specific details regarding changes in leadership roles were not disclosed.

Competitor Profile

Market Insights and Dynamics

The IoT connectivity market is experiencing rapid growth, driven by increasing demand for connected devices across various sectors. Key trends include the adoption of 5G networks, expansion of LPWAN technologies like LoRaWAN, and the integration of IoT solutions in industrial applications.

Competitor Analysis

GetWireless operates in a competitive landscape with several notable players:

TESSCO Technologies: A value-added distributor of wireless communications products, offering a broad range of solutions for network infrastructure.

Arrow Electronics: Provides comprehensive electronic components and enterprise computing solutions, including IoT connectivity products.

Future Electronics: Offers a diverse portfolio of electronic components and IoT solutions, serving various industries.

Richardson RFPD: Specializes in RF and wireless communications products, catering to the IoT market.

RFMW: Focuses on RF and microwave components, supporting wireless applications.

These competitors offer overlapping products and services, making differentiation through strategic partnerships and specialized offerings crucial for GetWireless.

Strategic Collaborations and Partnerships

GetWireless has established several strategic partnerships to enhance its market position:

Semtech Corporation: Collaborated to advance LoRaWAN offerings and promote market adoption.

T-Mobile: Joined the T-Mobile for Business Partner Program to deliver connectivity services to resale partners.

Verizon: Became a Value-Added Distributor in the Verizon Partner Program, expanding connectivity services.

Assured Wireless Corporation: Partnered to distribute high-power user equipment (HPUE) technology for enhanced LTE coverage.

Simplifi: Formed a strategic partnership to offer POTS line replacement solutions to channel partners.

Operational Insights

Strategic Considerations

The merger with Alliance Corporation has expanded GetWireless's product portfolio and distribution capabilities, positioning the company to better serve a diverse customer base. This strategic move enhances its competitive edge in the IoT connectivity market.

Market Position

By focusing on value-added services and strategic partnerships, GetWireless differentiates itself from competitors, offering comprehensive solutions that address specific customer needs.

Competitive Advantages

Expertise: Deep product knowledge and technical support.

Partnerships: Collaborations with leading technology providers and network operators.

Comprehensive Portfolio: A wide range of products catering to various IoT applications.

Strategic Opportunities and Future Directions

Strategic Roadmap

GetWireless aims to:

Expand Product Offerings: Continue integrating emerging technologies like 5G and LPWAN into its portfolio.

Strengthen Partnerships: Forge new alliances to enhance solution capabilities and market reach.

Geographic Expansion: Leverage the merger with Alliance Corporation to increase presence in North American markets.

Opportunities for Expansion

Industry Diversification: Target new sectors such as healthcare and smart cities for IoT solutions.

Service Enhancement: Develop value-added services like managed connectivity and analytics.

Positioning for Future Objectives

With a strong foundation in product excellence, strategic partnerships, and customer support, GetWireless is well-positioned to capitalize on the growing demand for IoT connectivity solutions.