Getwizer: Company Research Report
Company Overview
General Information
- Name: Getwizer
- Mission: To deliver a custom, quick, and surprisingly affordable research experience integrating technology and human expertise.
Founding Details
- Founded: 2014
- Founders: No information is available
Key People
- CEO: Bruce Friend
- President & Co-Founder: Alon Ravid
- CFO: Eyal Partuk
- SVP, Global Research: Shira Watermann
- SVP, Insights & Strategy: Alex Frankel Schorr
- CTO: Guy Raz Nir
- CMO: Roni Dagan
Headquarters
- Location: 246 5th Avenue, New York, NY 10001, United States
Employees
- Number of Employees: 11-50
Financials
- Revenue: No information is available
Recognition
- Known For: Offering a hybrid consumer insights platform that combines advanced AI, automation, and human expertise to deliver tailored and efficient research solutions.
Products
Overview
Getwizer offers a consumer insights platform designed with advanced technology and human expertise to cater to various research needs end-to-end.
Primary Products and Services
- WizerOne: The core technology utilizing AI, automation, and machine learning for research processes.
- Key Features:
- AI-driven insights analysis
- Multi-language capabilities
- Real-time data cleansing and quality assurance
- Advanced analytics tools including MaxDiff, TURF, and Van Westendorp
- Automated research building blocks
Additional Offerings
- Concept Testing: Validates new product ideas.
- Brand Tracking: Monitors brand health and performance.
- Deep-Dive Profiling: Provides comprehensive profiles of consumer segments.
- Custom Frameworks: Allows agencies and brands to adapt their methodologies on the platform.
Recent Developments
Major Updates
- CEO Appointment (November 2023): Bruce Friend, a veteran in media and marketing insights, appointed as the new CEO to drive growth and innovation.
- Enhanced Features (2022):
- Geo-targeting capabilities for localized research.
- Editable branded presentations in PowerPoint.
- Insights and recommendations feature for actionable strategic insights.
- Improved analysis of open-ended responses with updated machine learning algorithms.
- Enhanced behavioral data collection integrating browser data.
New Product Launches
- Rapid Response TV Service: Allows for the pretesting of TV advertising campaigns rapidly and cost-effectively, launched in response to market needs during the COVID-19 pandemic.
Partnerships
- Partnership with PINCHme: Integrated in-home usage testing (IHUT) within Getwizer’s research offerings, enabling access to an extensive base of at-home product reviewers.
Strategic Growth
- Revenue Growth (2022): Achieved 45% year-over-year growth and tripled bookings compared to Q1 of the previous year.
Thought Leadership
- Research on NFTs: Published insights indicating limited adoption but highlighting opportunities for brands to increase consumer awareness and engagement with NFTs.
Testimonials
- Suzanne DuFore, Next Insurance: Praises Getwizer for fast, tech-forward, and affordable research solutions.
- Cristina Pectu, Sony: Applauds Getwizer for effective content testing strategy for international series.
- Amanda Lamb, Wilson: Highlights Getwizer’s invaluable support in tracking consumer sentiment and supporting marketing decisions.
Summary
Getwizer has established itself as a leader in consumer insights, providing a sophisticated platform blending advanced technology and expert human analysis. With a focus on innovation and client satisfaction, Getwizer continues to evolve its offerings to meet the dynamic needs of the market.
For further information or to begin leveraging Getwizer’s insights capabilities, please visit [Getwizer's website](http://www.getwizer.com).
No additional commentary is provided as per the request.