Company Market Research Report: GIFTA

1. Company Overview

• Name: GIFTA

• Mission: Connecting storytellers (influencers) with brands they truly love, prioritizing authenticity in influencer marketing.

• Founded: During the lockdown period by two childhood best friends, Tom and Dean, who identified a gap in the influencer marketing realm.

• Key People:

• Tom, CEO and Founder

• Dean, Co-Founder & COO

• Joe, Growth Lead

• Julia, Marketing Executive

• Lottie, Account Manager

• Paris, Senior Account Manager

• Mina, Data Control Lead

• Headquarters: 1 Phipp St, London, EC2A 4PS

• Number of Employees: 10 team members

• Revenue: No information is available

• Known For: Rebuilding consumer trust through authentic influencer marketing by bridging brands with micro and nano influencers.

2. Products and Services

GIFTA offers an influencer marketing service focusing on authentic connections between brands and content creators. Their core offerings include:

a. Single Brand Campaign

• Description: Focuses on one brand in a uniquely crafted campaign box.

• Key Features:

• Personalised handwritten notes

• Influencer tracking and reporting

b. Multi Brand Campaign

• Description: Combines multiple brands in a theme-aligned campaign box.

• Key Features:

• Personalised handwritten notes

• Influencer tracking and reporting with insights on campaign performance

c. IP Content Usage

• Description: Allows brands to purchase the usage rights to influencer-created content.

• Key Features:

• Enable cross-channel usage including social media, email campaigns, and offline/print marketing

d. Fulfillment & Distribution

• Description: Handles safe and stylish delivery of products to influencers.

• Key Features:

• Temperature-controlled storage (fridges and freezers)

• Reliable postage and packaging services

3. Recent Developments

• Recent Developments: GIFTA continues to expand its influencer network, moving from sorting campaign boxes in living rooms to going national with high-profile clients.

• New Products Launched: No information is available

• New Features Added: No information is available concerning specific features.

• Partnerships:

• Collaborated with brands such as Dove, Kelloggs, Heinz, and more in thematic campaigns.

4. Recent Campaign Highlights

a. Beauty

• Objective: Raise awareness for Skinsistancy and create viral interest in the Wonderclay cleanser.

• Strategy: Target influencers focusing on skincare and video content.

• Platform: Social Media campaigns.

b. Food and Drink

• Objective: Showcase the new Heinz and Sheese Ultimate Vegan Burger.

• Strategy: Collaborate with 100 influencers.

c. Sports

• Objective: Launch the new Clifton 8 Hoka One One running shoe targeting road runners.

• Strategy: Engage influencers aged 25+ focusing on long-distance running.

d. Additional Campaigns

• Collaborated with brands like Quorn, New Balance, and Hello Fresh for curated outreach and promotional activities.

5. Strategic Focus

• GIFTA prioritizes strategy and creativity in its campaigns, aiming to craft impactful stories and maintain authenticity.

• They leverage influencer content beyond social media, using insights and market feedback to guide campaign development and execution.

This report captures the current scope and activities of GIFTA, showcasing their strategic engagement in influencer marketing and ongoing collaborations with various brands across sectors.