Glew - Comprehensive Analysis Report

Summary

Glew is an e-commerce business intelligence platform established in 2014 by Michael and Carmen Vadini. The company is dedicated to empowering commerce brands by offering a trustworthy and seamless data experience, ensuring access to reliable, up-to-date data. Its core mission is to enable businesses to execute mission-critical processes, strategically position products, reach targeted audiences, and achieve sustainable growth. Glew distinguishes itself by providing an accessible, enterprise-grade analytics solution that streamlines data intelligence, removing the complexity and high costs typically associated with traditional business intelligence platforms through its innovative Commerce Data Cloud.

1. Strategic Focus & Objectives

Core Objectives

Glew's primary objectives are centered on delivering comprehensive data intelligence to commerce brands. These include:

Reliable Data Provision: Ensuring businesses have access to trustworthy, up-to-date data for all mission-critical operations.

Strategic Product Positioning: Enabling clients to effectively position their products in the market.

Targeted Audience Reach: Facilitating the identification and engagement of the right customer segments.

Sustainable Growth: Fostering long-term success and expansion for its clients through data-driven decisions.

Specialization Areas

Glew specializes in consolidating disparate data sources from various business functions—including marketing, operations, finance, e-commerce, product management, and inventory—into a unified platform. This centralized solution, known as the Commerce Data Cloud, automates the entire data lifecycle from ingestion and warehousing to report generation, guaranteeing data accuracy and availability. The platform’s unique value proposition lies in its ability to simplify complex data analytics, making enterprise-grade insights accessible without extensive technical expertise.

Target Markets

Glew targets a broad spectrum of commerce companies. Its solutions cater to brands, merchants, and agencies across various analytical needs, including:

Marketing Analytics

Operations Analytics

Finance Analytics

E-commerce Analytics

Customer Analytics

Product Analytics

Inventory Analytics

Retail Analytics

Merchandising Analytics

2. Financial Overview

Funding History

Glew was founded in 2014. The company has been noted as unfunded. Its estimated annual revenue is between $25 million and $100 million.

3. Product Pipeline

Key Products/Services

Glew's flagship offering is its Commerce Data Cloud. This platform functions as a comprehensive solution for e-commerce data intelligence, unifying data pipeline (ETL), an intelligent data warehouse, and business intelligence reporting.

Product Description: The Commerce Data Cloud simplifies data insights for e-commerce businesses by consolidating all commerce-related data into a single, centralized location. It integrates over 170 diverse data sources.

Development Stage: The platform is continuously evolving with ongoing enhancements to its capabilities.

Key Features and Benefits:

No-Code Report Building: Users can create custom reports with drag-and-drop functionality, eliminating the need for extensive technical skills.

Out-of-the-Box Reporting: Provides immediate access to pre-built reports for common e-commerce metrics.

Unified Analytics: Supports omnichannel and multi-brand retailers by unifying data from various channels.

New Integrations: Continuously adds new integrations, such as the recent TikTok Shop integration, to expand data coverage.

Data Accuracy: Automates the entire data process from ingestion to reporting, ensuring high data accuracy and availability.

4. Technology & Innovation

Technology Stack

Glew's proprietary technology centers around its Commerce Data Cloud, which is built on several advanced components:

Intelligent Data Warehouse: A robust repository designed to store, organize, and analyze vast amounts of commerce data efficiently.

Robust Data Pipeline (ETL): An Extract, Transform, Load system engineered to effortlessly connect with over 170 data sources, normalize the data, and load it into the warehouse.

Extensive Integrations: Connects with a wide array of e-commerce platforms (BigCommerce, Shopify, WooCommerce), email and marketing automation tools, advertising platforms (Amazon Ads), customer support systems, fulfillment providers, and loyalty programs.

Data Consolidation: Integrates diverse datasets, encompassing over 3,000 tables and 30,000+ dimensions, to provide deep, granular insights.

No-Code Platform: Enables users to tailor reports and visualize data through an intuitive interface without requiring SQL talent or complex technical resources.

Partnership with Looker: Leverages Looker, a Google solution, to enhance its no-code reporting capabilities and provide a rich visualization library, making advanced analytics more accessible.

5. Leadership & Management

Executive Team

Carmen Vadini: Co-Founder & CEO. As a co-founder, Carmen has been instrumental in shaping Glew's vision and strategic direction.

Michael Vadini: Co-Founder & Chairman. Michael, with decades of experience in enterprise technology, co-founded Glew, leveraging his deep expertise to revolutionize business intelligence for e-commerce.

Dominick Campagna: President. Dominick plays a key role in the company's operational leadership and strategic execution.

Nicholas Astroth: Chief Technology Officer (CTO). Nicholas leads the technological vision and development of Glew's Commerce Data Cloud and underlying infrastructure.

Laura C. Brooks: Vice President of Global Sales & Partnerships. Laura drives Glew's sales strategy and fosters key partnerships globally.

Lindsay Brush: Executive Vice President of Sales. Lindsay contributes significantly to the company's revenue growth initiatives and sales leadership.

Nick Appenzeller: VP of Client Success & Business Intelligence. Nick focuses on ensuring client satisfaction and optimizing the use of business intelligence solutions.

Slaton Herndon: Vice President of Sales. Slaton is involved in expanding Glew's market reach and sales performance.

Mark Miano: Executive Vice President of Sales. As one of Glew's earliest employees, Mark leads the company's overall revenue generation efforts.

Recent Leadership Changes

No specific recent leadership changes beyond the established executive team have been documented.

6. Talent and Growth Indicators

Hiring Trends and Workforce

As of July 2024, Glew had an estimated employee count of 11-50 individuals. The company's strategic vision is propelled by its leadership team, which is dedicated to innovative product development and expanding its market presence within the e-commerce analytics sector. This indicates a focused growth trajectory, emphasizing expertise in product, engineering, sales, and client success to support its evolving platform and market demands.

7. Social Media Presence and Engagement

Digital Footprint

Glew maintains an active digital presence across several social media platforms, including X (formerly Twitter) and Facebook. The company also leverages LinkedIn as a professional networking and potential recruitment platform. Their social media content consistently focuses on relevant industry topics such as e-commerce business intelligence, data insights, product updates, and announcements regarding new partnerships and integrations. This strategy helps to position Glew as a thought leader and engage with its community of commerce brands and professionals.

8. Competitive Analysis

Major Competitors

Glew operates within a dynamic and competitive e-commerce analytics and business intelligence landscape. Key competitors include:

Klaviyo: A marketing automation and email platform that also provides analytics capabilities focused on customer engagement.

Trax: Offers retail execution and in-store analytics solutions, distinct from Glew's core e-commerce data cloud.

Yotpo: Specializes in e-commerce marketing, providing solutions for customer reviews, loyalty programs, and SMS marketing.

Mixpanel: A user analytics platform dedicated to understanding user behavior within digital products.

Triple Whale: An intelligence platform built for Shopify stores, consolidating metrics and attribution data specific to that ecosystem.

Heap: Focuses on product analytics and understanding the entire customer journey through automatic data capture.

Supermetrics: Simplifies the process of importing data from various e-commerce sources into customizable reporting tools.

Optimizely: Provides experimentation and personalization tools, including analytics for optimizing e-commerce experiences.

Adobe Analytics: An advanced analytics and business intelligence platform offering comprehensive insights for digital experiences.

Hotjar: A visual tool for understanding user behavior on websites through heatmaps, session recordings, and surveys.

Daasity: A multi-channel D2C analytics solution designed for viewing and analyzing data from numerous integrations.

ThoughtMetric: A multi-touch attribution platform specifically built for e-commerce, tracking marketing performance across channels.

Peel: An automated analytics platform tailored for Shopify businesses, delivering metrics across various dimensions.

Magento Business Intelligence: A cloud-based platform for data management and analytics integrated within the Magento ecosystem.

9. Market Analysis

Market Overview

The e-commerce analytics market is experiencing substantial growth globally. The total addressable market was valued at USD 25.01 billion in 2025 and is projected to reach USD 96.95 billion by 2035, demonstrating a compound annual growth rate (CAGR) of 14.51%. Another estimate suggests the market will grow from USD 25.72 Billion in 2025 to USD 80.48 Billion by 2032, with a CAGR of 17.7%. Specifically, the e-commerce predictive analytics market is expected to grow from USD 2.4 billion in 2024 to approximately USD 25.4 billion by 2034, with a robust CAGR of 26.4%. The customer analytics in e-commerce segment alone was valued at USD 11.78 billion in 2024 and is projected to reach USD 31.46 billion by 2032, growing at a CAGR of 13.1% from 2025 to 2032.

Growth Potential

The market shows strong growth potential driven by key trends such as the increasing adoption of data-driven decision-making, the critical role of personalization in purchasing, and advancements in technologies like predictive analytics, artificial intelligence (AI), machine learning (ML), and real-time data processing. North America is identified as a dominant region in this market, supported by high internet penetration and advanced technological infrastructure.

Key Market Trends

Data-Driven Decision-Making: Businesses increasingly rely on analytics to inform strategic choices.

Personalization: Essential for enhancing customer experience and driving purchasing decisions.

Advanced Technologies: Integration of AI, ML, and predictive analytics for deeper insights.

Real-Time Data Processing: Demand for immediate access to actionable insights.

Omnichannel Analytics: Need to consolidate data from all customer touchpoints.

Market Challenges and Opportunities

E-commerce businesses are leveraging data analytics to address challenges such as understanding complex customer behavior, optimizing pricing strategies, managing inventory efficiently, enhancing customer retention, improving marketing return on investment (ROI), and detecting fraud. These challenges simultaneously present opportunities for solutions like Glew that can provide comprehensive, simplified, and actionable data intelligence.

10. Strategic Partnerships

Glew actively engages in strategic collaborations to strengthen its market position and expand its service capabilities.

Looker: A key technological partnership that enables Glew to offer advanced no-code report building with drag-and-drop functionality, an intuitive visualization library, and enhanced user roles. This collaboration aims to simplify big data projects by reducing the reliance on SQL talent and making data more accessible.

Attentive: Glew.io maintains an active technology partnership with Attentive, supported by a shared network of common partners, enhancing their respective offerings.

LoyaltyLion: This integration allows Glew.io to seamlessly incorporate loyalty program data with existing technologies or e-commerce carts, facilitating advanced analytics and detailed reports on loyalty program performance and its impact on customer lifetime value (LTV).

Professional Services and Consulting Partners: Glew collaborates with various professional service and consulting firms, including Velocity, Dunn Solutions, Collectiv, Omnycode, and Pineapple Consulting Firm. These partnerships aim to assist clients in optimizing their tech stacks and fostering business growth through specialized analytics, machine learning consulting, and data visualization services.

E-commerce Platform Integrations: Glew maintains extensive integrations with a wide array of e-commerce platforms and tools, such as Shopify, BigCommerce, WooCommerce, Google Analytics, Salesforce, Klaviyo, AdRoll, and Amazon, among many others. These integrations are fundamental to its ability to perform comprehensive data consolidation.

11. Operational Insights

Glew distinguishes itself in the competitive e-commerce analytics market through its unified Commerce Data Cloud, which integrates and automates data from over 170 diverse sources. The platform's operational strength lies in its no-code capabilities for both out-of-the-box and customizable reporting, designed to demystify complex data for a broad user base including executives, analysts, sales teams, and marketers. By serving as a single source of truth for operational, marketing, and financial data, Glew promotes cohesive cross-departmental decision-making, setting it apart from more narrowly focused analytics solutions. Its ability to collect data from numerous touchpoints – encompassing ERP, POS, various marketing channels, and loyalty programs – positions it as a robust solution for a holistic understanding of customer behavior and optimization across all facets of an e-commerce business.

12. Future Outlook

Strategic Roadmap

Glew's strategic roadmap is firmly aligned with its mission to democratize data-driven decision-making for all commerce businesses. The company is committed to continuous platform enhancement, exemplified by its ongoing expansion of integrations, such as the recent addition of TikTok Shop, to adapt to evolving e-commerce trends and support omnichannel strategies. By prioritizing automated data processing, intelligent data warehousing, and user-friendly no-code reporting, Glew is well-positioned to capitalize on the increasing market demand for comprehensive and intuitive e-commerce analytics solutions.