Global Hotel Alliance Company Research Report
1. Company Overview
Name
Global Hotel Alliance (GHA)
Mission of the Company
Maintain and solidify our position as an industry-leading loyalty platform to help independent hotel brands compete on a global scale while becoming the most engaging global community of travel enthusiasts, transforming everyday choices into unique experiences anytime, anyplace.
Founded
No information is available
Founders
No information is available
Key People in the Company
- Amanda Elder, CCO
- Anjali Mehra, VP Marketing, The Leela Palaces, Hotels and Resorts
Headquarters
No information is available
Number of Employees
No information is available
Revenue
- US$2.3 billion in room revenue
Known For
Global Hotel Alliance is known for being the world's largest alliance of independent hotel brands, offering a robust loyalty program (GHA DISCOVERY) and driving significant incremental room revenue and elite direct bookings.
2. Products
Product Offerings
GHA DISCOVERY Loyalty Programme
High-Level Description of the Product
GHA DISCOVERY is a loyalty programme that connects the independent brands and unique hotels of the Global Hotel Alliance. It offers instant benefits, unique experiences, and DISCOVERY Dollars (D$) to enhance each journey.
Key Features
- Instant Benefits: Rewards members with immediate perks both when travelling and in their home market.
- Unique Experiences: Access to local hotels’ facilities and events through the ‘Live Local’ concept.
- DISCOVERY Dollars (D$): A currency that members can use across the hotel portfolio to enhance their stays.
- Global Connectivity: Drives repeat stays and incremental spending across the hotel.
- Cross-Brand Engagement: Encourages interaction between different hotel brands within the alliance.
3. Recent Developments
Recent Developments in the Company
- Sustainability Commitment: GHA is committed to environmental and social sustainability.
- Incremental Growth: Expansion of the alliance with more brands and markets.
New Products Launched
No information is available
New Features Added to Existing Products
No information is available
New Partnerships
No information is available
4. Awards and Recognition
GHA DISCOVERY Awards
Overall Programme
- 2023:
- Quirks Awards – Qualitative Research Impact, GHA DISCOVERY Relaunch
- Travel Weekly Magellan Awards – Gold, GHA DISCOVERY Green Collection
- Golden Loyalty Awards – Excellence in Management
- International Loyalty Awards – Loyalty Redefined
- International Loyalty Awards – Best Loyalty Initiative within Travel
- Freddie Awards – Best Up-and-Coming Programme for Europe & Africa
- Freddie Awards – Best Up-and-Coming Programme for Middle East & Asia
- LuxLife Travel & Tourism Awards – Best Independent Hotel Collection 2023
- 2022:
- Freddie Awards – '210 Award' (Best Up-and-Coming Hotel Loyalty Programme in Europe/Africa)
- 2021:
- Travel Weekly Magellan Awards – Gold, Overall Loyalty Program
- 2020:
- Travel Weekly Magellan Awards – Gold, Overall Loyalty Program
- 2019:
- Travel Weekly Magellan Awards – Gold, Overall Loyalty Program
- 2018:
- Travel Weekly Magellan Awards – Silver, Overall Loyalty Program
- 2017:
- Travel Weekly Magellan Awards – Gold, Overall Loyalty Program
- Customer Awards – Bronze, Customer Insights
- 2016:
- Travel Weekly Magellan Awards – Silver, Overall Loyalty Program
- Loyalty360 Awards – Gold, Best Rewards Program
- Loyalty360 Awards – Bronze, 360-Degree Loyalty
- 2015:
- Travel Weekly Magellan Awards – Gold, Overall Loyalty Program
- Loyalty360 Awards – Gold, 360-Degree Loyalty (North America)
- Loyalty360 Awards – Bronze, Use of Customer Insight
- 2014:
- Travel Weekly Magellan Awards – Silver, Overall Loyalty Program
- Loyalty360 Awards – Silver, Use of Market Research, Customer Insight, or Voice of the Customer
- 2013:
- Travel Weekly Magellan Awards – Gold, Loyalty Program
Programme Website
- 2023:
- Communicator Awards – Award of Distinction, GHA DISCOVERY Website
- Horizon Interactive Awards – Silver, GHA DISCOVERY Website
- 2022:
- Communicator Awards – Award of Excellence Website
- Horizon Interactive Awards – Gold, GHA DISCOVERY Website
- 2021:
- W³ Awards – Silver, DISCOVERY Loyalty Website, Travel for Websites
- Horizon Interactive Awards – Silver, DISCOVERY Loyalty Website
- 2020:
- W³ Awards – Gold, DISCOVERY Loyalty Website, Travel for Websites
- 2019:
- Horizon Interactive Awards – Silver, DISCOVERY Loyalty Website
- W³ Awards – Silver, discoveryloyalty.com, Website features – User Experience
- Travel Weekly Magellan Awards – Gold, discoveryloyalty.com
- Communicator Awards – Silver Award of Distinction, DISCOVERY Loyalty Website
- 2018:
- Travel Weekly Magellan Awards – Gold, discoveryloyalty.com
- W³ Awards – Silver, DISCOVERY Loyalty Website, Visual Appeal & Experience
- Davey Awards – Silver, DISCOVERY Loyalty Website, Best User Experience
- Communicator Awards – Silver Award of Distinction, DISCOVERY Loyalty Website
Programme App
- 2023:
- Davey Awards – Silver, GHA DISCOVERY App
- Communicator Awards – Award of Excellence, GHA DISCOVERY App
- 2022:
- Davey Awards – Gold, Best Visual Design
- Communicator Awards – Award of Distinction, GHA DISCOVERY App
- Horizon Interactive Awards – Best in Category, GHA DISCOVERY App
- 2021:
- Communicator Awards – Gold Award of Excellence, DISCOVERY Loyalty Mobile App
- Horizon Interactive Awards – Gold, DISCOVERY Loyalty App
- 2020:
- Communicator Awards – Silver Award of Distinction, DISCOVERY Loyalty Mobile App
- 2019:
- Horizon Interactive Awards – Gold, DISCOVERY Loyalty App
- W³ Awards – Silver, DISCOVERY Loyalty Mobile App, Best Visual Design & Function
- Communicator Awards – Silver Award of Distinction, DISCOVERY Loyalty Mobile App
- 2018:
- Travel Weekly Magellan Awards – Gold, DISCOVERY Loyalty App
- W³ AWARDS - Silver, DISCOVERY Loyalty App, Best Visual Design & Function
- Davey Awards – Silver, DISCOVERY Loyalty App, Best Visual Design for Mobile
- Communicator Awards – Gold Award of Excellence, DISCOVERY Loyalty Mobile App
