Go Brewing Company Profile

Background

Overview

Go Brewing is a pioneering brewery specializing exclusively in non-alcoholic and low-alcohol craft beers. Founded in 2022 by Joe and Heather Chura, the company is headquartered in Naperville, Illinois. Go Brewing's mission is to craft the best non-alcoholic beer on the planet, offering consumers flavorful alternatives without the negative side effects of alcohol consumption.

Mission and Vision

The company's mission is to create a better tomorrow by crafting the best non-alcoholic beer on the planet. Their vision is to provide consumers with high-quality, flavorful beer options that promote a healthier lifestyle without compromising on taste.

Primary Area of Focus

Go Brewing focuses on producing non-alcoholic and low-alcohol craft beers, catering to the growing demand for healthier beverage choices. Their product lineup includes a variety of styles such as IPAs, pilsners, sours, and pale ales, all crafted with traditional beer-making methods.

Industry Significance

As one of the first breweries in the United States to focus exclusively on non-alcoholic beers, Go Brewing is at the forefront of a rapidly expanding market segment. The non-alcoholic beer industry has seen significant growth, with sales increasing by 32% from 2022 to 2023. Go Brewing's innovative approach and commitment to quality have positioned it as a key player in this emerging market.

Key Strategic Focus

Core Objectives

• Quality Craftsmanship: To produce high-quality, flavorful non-alcoholic beers that rival traditional alcoholic options.

• Health and Wellness: To promote a healthier lifestyle by offering beverages with fewer calories and no alcohol.

• Community Engagement: To create a welcoming environment for all consumers, including those who abstain from alcohol.

Specific Areas of Specialization

• Non-Alcoholic Beers: Crafting a diverse range of non-alcoholic beers, including IPAs, pilsners, sours, and pale ales.

• Low-Alcohol Beers: Offering low-alcohol options for consumers seeking reduced alcohol content.

• Gluten-Free Options: Providing gluten-free beers made with certified gluten-free ingredients.

Key Technologies Utilized

• Advanced Brewing Techniques: Employing traditional beer-making methods to ensure high-quality products.

• In-House Laboratory: Utilizing an in-house laboratory to maintain quality control and consistency.

• Pasteurization: Implementing pasteurization processes to ensure the safety and quality of their brews.

Primary Markets or Conditions Targeted

• Health-Conscious Consumers: Individuals seeking lower-calorie and alcohol-free beverage options.

• Sober Communities: Providing alternatives for those who abstain from alcohol for health or personal reasons.

• General Beer Enthusiasts: Offering flavorful beer options to a broad audience, including those who prefer non-alcoholic beverages.

Financials and Funding

Funding History

Go Brewing was self-funded by co-founder Joe Chura, who sold two digital marketing companies to Cars.com in 2018 for $165 million. This financial success enabled Chura to fully self-fund Go Brewing and hire a professional brewer from the outset, avoiding the need for contract brewing.

Total Funds Raised

As of January 2026, Go Brewing has not publicly disclosed additional funding beyond the initial self-funding by Chura.

Notable Investors

The company has not publicly disclosed any external investors.

Intended Utilization of Capital

The initial capital has been utilized to establish the brewery, develop recipes, and build the brand. Plans for future capital include expanding production capacity and distribution to meet growing demand.

Pipeline Development

Key Pipeline Candidates

• Not Just Another Story Double IPA: A non-alcoholic double IPA that won the gold medal at the 2024 Best of Craft Beer Awards in the NA Hop Forward Beers category.

Stages of Clinical Trials or Product Development

Go Brewing is in the production and distribution stage, with products available in various markets and ongoing development of new beer styles.

Target Conditions

The company targets consumers seeking non-alcoholic and low-alcohol beer options, including those with dietary restrictions such as gluten sensitivity.

Relevant Timelines for Anticipated Milestones

• 2024: Expansion into new markets and increased production capacity.

• 2025: Introduction of new beer styles and potential collaborations.

Technological Platform and Innovation

Proprietary Technologies

• In-House Laboratory: Ensures quality control and consistency in brewing processes.

• Pasteurization: Guarantees the safety and quality of non-alcoholic beers.

Significant Scientific Methods

• Traditional Brewing Techniques: Utilized to craft high-quality non-alcoholic beers.

• Data Analysis: Employed to understand consumer preferences and market trends.

AI-Driven Capabilities

As of January 2026, Go Brewing has not publicly disclosed the use of AI-driven capabilities in their operations.

Leadership Team

Joe Chura: Founder and CEO. Chura has a background in digital marketing and e-commerce, having sold two companies to Cars.com in 2018 for $165 million. He is responsible for the strategic direction and overall management of Go Brewing.

Heather Chura: Co-Founder and Editor at Large. Heather plays a key role in brand development and community engagement.

James Bigler: Head Brewer and Co-Founder. James oversees the brewing process, ensuring the quality and consistency of Go Brewing's products.

Bruce Etzcorn: Co-Founder and Operations Manager. Bruce manages the day-to-day operations of the brewery, including production and logistics.

Michael Stahulak: Quality and Packaging Manager. Michael ensures that all products meet Go Brewing's high-quality standards before reaching consumers.

Leadership Changes

As of January 2026, there have been no publicly disclosed significant changes or appointments within Go Brewing's leadership team.

Competitor Profile

Market Insights and Dynamics

The non-alcoholic beer market is experiencing significant growth, with sales increasing by 32% from 2022 to 2023. Consumers are increasingly seeking healthier beverage options, contributing to the rise of non-alcoholic and low-alcohol beers.

Competitor Analysis

• Athletic Brewing Company: The largest non-alcoholic brewery in the U.S., known for its Run Wild IPA and Upside Dawn Golden. Athletic Brewing has been a significant player in the market, with sales increasing by 20% year-over-year.

• Bravus Brewing Company: A West Coast brewery offering a range of non-alcoholic beers, including IPAs and stouts.

• Best Day Brewing: Another West Coast brewery specializing in non-alcoholic beers, known for its innovative flavors.

Strategic Collaborations and Partnerships

Go Brewing has partnered with major retailers such as Costco and Jewel-Osco to expand its distribution footprint. Additionally, the company has collaborated with Noon Whistle Brewing to ramp up production during peak demand periods.

Operational Insights

Go Brewing differentiates itself through its exclusive focus on non-alcoholic beers, a diverse product lineup, and a commitment to quality. The company's taproom in Naperville, Illinois, serves as a community hub, offering a welcoming environment for all consumers, including those who abstain from alcohol.

Strategic Opportunities and Future Directions

• Market Expansion: Plans to expand distribution to additional states and increase production capacity to meet growing demand.