Goals101 Company Profile

Background

Founded in 2016, Goals101 is a Transaction Behavioural Intelligence (TBI) company that leverages Artificial Intelligence (AI) and Machine Learning (ML) to accelerate business growth for banks. Its flagship product, the Alpha Platform, is among the fastest-growing big data platforms in the fintech sector. The company's mission is to make banking personalized, automated, and delightful.

Key Strategic Focus

Goals101 specializes in providing end-to-end solutions for banks, addressing various customer engagement challenges such as lead generation, retention, and lifecycle-based interventions. The Alpha Platform enables banks to become contextual, real-time, and intelligent across all aspects of the customer journey, including engagement, inactivity, attrition, wallet share, robo-advisory, cross-selling, up-selling, and location awareness.

Financials and Funding

In September 2018, Goals101 secured $3.5 million in a Pre-Series A funding round from Nexus Venture Partners, which became a significant minority stakeholder. The funds were utilized to enhance technology and data science capabilities and to expand into markets such as Malaysia, UAE, Qatar, South Africa, and Kenya.

Technological Platform and Innovation

The Alpha Platform applies proprietary ML and AI algorithms across data points covering transaction behavior, demographics, location, and interest maps. These data-driven insights are combined with intelligent automation workflows to ensure personalized, relevant, real-time, and delightful customer communication. The platform's modular and flexible design allows implementation for multiple use cases, covering every aspect of communication management from sourcing to reporting.

Leadership Team

Visham Sikand: Founder & Managing Director. A serial entrepreneur and Harvard Business School alumnus with over 15 years of experience, including tenure at ABN Amro.

Milan Naik: Co-Founder & Business Lead. Former Chief Marketing Officer at Liberty Insurance.

Shivam Maheshwari: Co-founder & CTO. With over 18 years in the industry, he is an alumnus of NIT Raipur and IIT Delhi, specializing in building scalable and cost-effective software platform solutions.

Kamala Iyer: Managing Director – CEMEA. Former Marketing Head at HSBC with over 20 years of banking experience.

Sanjiv Chhabra: Financial Controller & Chief Financial Officer. Brings 35+ years of experience in corporate finance across diverse industry sectors.

Samir Madan: Executive Vice President – Data Analytics. Over 15 years of experience in Credit Cards & Retail Banking, with previous roles at IDBI Bank, RBS Bank, and ABN Amro Bank.

Manish Sharma: Chief Operating Officer. An MDI alumnus with 20+ years of banking experience at ICICI Bank and HDFC Bank.

Nupur Budki: Assistant Vice President – HR. A seasoned HR leader with a decade of cross-industry expertise, currently driving human resource initiatives at Goals101.

Leadership Changes

In December 2023, Goals101 was acquired by M2P Fintech, a Chennai-based fintech infrastructure company. Post-acquisition, co-founder Visham Sikand transitioned into a leadership role at M2P Fintech to continue building on the vision of Goals101.

Competitor Profile

Market Insights and Dynamics

The fintech sector is experiencing rapid growth, with increasing demand for personalized and automated banking solutions. The integration of AI and ML in financial services is becoming a standard, driving competition among companies offering data-driven insights and automation tools.

Competitor Analysis

Key competitors in the financial software industry include InMoment, Keen (IO), Mobiquity Networks, Singular, and Placer.ai. These companies focus on various aspects of data analytics, customer engagement, and marketing automation, offering solutions that overlap with Goals101's offerings.

Strategic Collaborations and Partnerships

In August 2020, Goals101 partnered with Mastercard to enhance banking personalization and automation. This alliance aimed to connect merchants and issuers using big data, AI, and automation to create targeted and personalized offers for bank cardholders, improving the effectiveness of bank communications and customer engagement.

Operational Insights

Goals101's modular and flexible solutions, combined with a 360-degree platform covering all aspects of communication management, provide a distinct competitive advantage. The company's focus on results and growth alongside banking partners sets it apart in the industry.

Strategic Opportunities and Future Directions

Post-acquisition by M2P Fintech, Goals101 is poised to integrate its transaction behavioral intelligence capabilities into M2P's existing suite of financial services. This integration aims to revolutionize the understanding and optimization of financial transactions, offering hyper-personalized solutions to clients.