GoalsMapper Company Profile

Background

Overview

GoalsMapper is a Singapore-based financial technology (FinTech) company specializing in digital solutions for financial consultants and institutions. Established in 2018, the company aims to redefine financial planning by providing real-time, scenario-based, and customer-facing financial planning software. Its mission is to empower individuals to make informed financial decisions through innovative technology.

Mission and Vision

The company's mission is to empower everyone to make better financial decisions. By digitizing the financial consultancy industry, GoalsMapper enhances value creation for financial consultants and their clients.

Primary Area of Focus

GoalsMapper focuses on developing comprehensive digital solutions that streamline the financial advisory process. Their platform offers tools for financial planning, client relationship management, and personalized financial recommendations.

Industry Significance

As a leading InsurTech company in Singapore, GoalsMapper has significantly impacted the financial advisory industry by introducing innovative digital tools that enhance the efficiency and effectiveness of financial consultants. Their solutions have been recognized with multiple industry awards, underscoring their role in transforming financial planning practices.

Key Strategic Focus

Core Objectives

Digital Transformation: To digitize the financial advisory process, making it more efficient and accessible.

Empowerment: To empower financial consultants with tools that enhance their advisory capabilities and client engagement.

Expansion: To expand their presence across Southeast Asia, providing localized solutions tailored to each market.

Specific Areas of Specialization

Financial Planning Software: Developing tools that allow financial consultants to create personalized financial plans for clients.

Client Relationship Management (CRM): Offering integrated CRM solutions to manage client interactions and data effectively.

Scenario-Based Planning: Providing features that simulate various financial scenarios to aid in comprehensive planning.

Key Technologies Utilized

Cloud Computing: Ensuring scalability and accessibility of their platform.

Data Analytics: Utilizing analytics to provide insights and recommendations.

Artificial Intelligence (AI): Incorporating AI to enhance decision-making processes and automate tasks.

Primary Markets Targeted

Singapore: As the headquarters, serving as the primary market.

Malaysia: Expanded operations to cater to the Malaysian market.

Thailand: Entered the Thai market to offer localized solutions.

Indonesia: Launched services to support the growing financial advisory sector.

Philippines: Extended reach to the Philippines, addressing the need for digital financial planning tools.

Financials and Funding

Funding History

GoalsMapper has grown sustainably and profitably without external funding, focusing on organic growth and reinvestment.

Total Funds Raised

The company has not disclosed specific figures regarding total funds raised.

Recent Funding Rounds

No recent funding rounds have been publicly announced.

Notable Investors

Specific details about investors are not publicly available.

Intended Utilization of Capital

The company has utilized its capital to develop and enhance its platform, expand into new markets, and invest in marketing and customer acquisition strategies.

Pipeline Development

Key Pipeline Candidates

GM Planner: A financial planning software with interactive charts and goal projections.

GM Brand: Tools to build a personal brand offline and online without technical expertise.

GM Connect: An integrated CRM tool to transform customer relationship management processes.

Stages of Development

All pipeline products are in active development and have been launched in various markets.

Target Conditions

The products aim to address the needs of financial consultants and institutions seeking digital solutions for financial planning and client management.

Relevant Timelines

Specific timelines for future developments have not been publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

GM Planner: Offers real-time, scenario-based financial planning tools.

GM Brand: Provides branding tools for financial consultants without requiring technical skills.

GM Connect: An integrated CRM system designed for the financial advisory sector.

Significant Scientific Methods

Data Analytics: Utilized to provide insights and recommendations.

Scenario-Based Planning: Enables simulation of various financial scenarios for comprehensive planning.

AI-Driven Capabilities

The platform incorporates AI to enhance decision-making processes and automate tasks, improving efficiency for financial consultants.

Leadership Team

Key Executives

Dato’ Wayne Chen: CEO & Co-Founder. With a strong passion for entrepreneurship, he has been involved in multiple businesses across various industries since 2007, achieving over $23 million in annual turnover. Under his leadership, GoalsMapper has expanded across Southeast Asia and received the InsurTech of the Year award in 2019.

Pok Xiao Guo: CTO & Co-Founder. With over a decade of experience in the software industry, particularly in system architecture, design, and infrastructure, he has been instrumental in developing GoalsMapper's technological infrastructure and overseeing new product development.

Competitor Profile

Market Insights and Dynamics

The financial planning and advisory market in Southeast Asia is experiencing significant growth, driven by increasing financial literacy and a growing middle class. Digital solutions are becoming essential for financial consultants to meet the evolving needs of clients.

Competitor Analysis

GoalsMapper operates in a competitive landscape with several players offering financial planning and advisory tools. While specific competitors are not detailed in the available information, the market includes both regional and global companies providing similar services.

Strategic Collaborations and Partnerships

GoalsMapper has expanded its reach through strategic collaborations and partnerships, including:

Expansion into New Markets: Entering Malaysia, Thailand, Indonesia, and the Philippines to offer localized solutions.

Industry Recognition: Winning the InsurTech of the Year award in 2019 and the SFF Global FinTech Award in 2021, enhancing credibility and market presence.

Operational Insights

GoalsMapper differentiates itself by offering an integrated suite of tools that address the end-to-end needs of financial consultants, from client acquisition to financial planning and client relationship management. This comprehensive approach provides a competitive edge in the market.

Strategic Opportunities and Future Directions

The company is well-positioned to leverage its technological capabilities and market presence to expand further into Southeast Asia and other emerging markets. Future developments may include enhancing AI-driven features, integrating additional financial services, and forming strategic alliances to strengthen its market position.