GJ

Company Research Report: Creamline Dairy Products Limited (CDPL)






Company Overview



Name, Mission of the Company


- Company Name: Creamline Dairy Products Limited (CDPL)
- Mission: To emerge as a Leader in Dairy Foods with Global Presence through Business Excellence and Consumer Delight.

Founding Information


- Founded: October 31, 1986
- Founders: Four first-generation entrepreneurs with Rs 50,000 investment from each co-founder.

Key People


- Chairman: Mr. Nadir B. Godrej
- Managing Director: Mr. Kondapally Bhasker Reddy
- Executive Directors:
- Mr. D. Chandra Shekher Reddy
- Mrs. Manga Raj Chinthala
- Mrs. Rama Kumari
- Whole-Time Director & CEO: Mr. Bhupendra Suri
- Other Directors:
- Mr. Balram Singh Yadav
- Mr. S. Varadaraj
- Mr. Jude Fernandes (Independent)
- Mr. Kannan Sitaram (Independent)

Headquarters


- Address: H.No.6-3-1238/B/21, Asif Avenue, Rajbhavan Road, Somajiguda, Hyderabad - 500082.

Number of Employees


- No information is available.

Revenue


- No information is available.

Notable Information


- CDPL is known for being a leading private dairy player in Southern India with operations spanning across Telangana, Andhra Pradesh, Tamil Nadu, Karnataka, and Maharashtra.
- Products are sold under the brand name 'Jersey'.
- Known for its significant presence dating back to 1986 and its association with the 120-year-old Godrej Group.




Products



Product Overview


- Brand Name: Jersey
- Product Portfolio:
- Milk
- Curd
- Yogurt
- Buttermilk
- Lassi
- Paneer
- Thick Shakes
- Flavoured Milk
- Cooking Butter
- Ghee
- Doodh Peda
- Skimmed Milk Powders
- Ice Creams

High-Level Description & Key Features


- Milk: Fresh and processed milk in various formats ensuring high quality and hygiene.
- Curd & Yogurt: Dairy-based fermented products known for their taste and texture.
- Buttermilk & Lassi: Traditional flavored and plain buttermilk and lassi products.
- Paneer: Fresh and paneer lite for diverse culinary uses.
- Thick Shakes & Flavored Milk: Ready-to-drink flavored dairy beverages.
- Butter & Ghee: High-quality dairy fats for cooking and baking.
- Doodh Peda: Traditional Indian dairy sweet made from milk solids.
- Skimmed Milk Powders: Dehydrated milk products used for various culinary applications.
- Ice Creams: Rich and creamy ice creams in various flavors.




Recent Developments



New Products Launched


- 2015: Launched Enrich D-milk fortified with vitamin D.
- 2018: Launched milkshake category.
- 2020: Launched Recharge - an energy refreshment drink.
- 2021: Launched Paneer Lite and two new Recharge flavors.

New Features Added


- 2018: Commissioned ultra-high temperature (UHT) line at Kesavaram factory (Telangana).

Strategic Partnerships


- 2005: Entered into a strategic partnership with Godrej Agrovet.
- 2015: Godrej Agrovet gains a majority stake in CDPL.




Infrastructure and CSR Initiatives


- Operational Infrastructure:
- 10 world-class processing and packaging units.
- 100 chilling centers across rural South India.
- Community Engagement:
- Integrated animal husbandry and sustainable farming programs for farmers.
- Free veterinary camps.
- Support government schools with infrastructure like benches, drinking water, and digital learning tools.

Certifications & Awards


- Milk Fortification Champion Award (2018): Recognized for outstanding achievement towards commencement of milk fortification initiative in India by FSSAI, NDDB, and Tata Trust.