Company Research Report: Creamline Dairy Products Limited (CDPL)

Company Overview

Name, Mission of the Company

• Company Name: Creamline Dairy Products Limited (CDPL)

• Mission: To emerge as a Leader in Dairy Foods with Global Presence through Business Excellence and Consumer Delight.

Founding Information

• Founded: October 31, 1986

• Founders: Four first-generation entrepreneurs with Rs 50,000 investment from each co-founder.

Key People

• Chairman: Mr. Nadir B. Godrej

• Managing Director: Mr. Kondapally Bhasker Reddy

• Executive Directors:

• Mr. D. Chandra Shekher Reddy

• Mrs. Manga Raj Chinthala

• Mrs. Rama Kumari

• Whole-Time Director & CEO: Mr. Bhupendra Suri

• Other Directors:

• Mr. Balram Singh Yadav

• Mr. S. Varadaraj

• Mr. Jude Fernandes (Independent)

• Mr. Kannan Sitaram (Independent)

Headquarters

• Address: H.No.6-3-1238/B/21, Asif Avenue, Rajbhavan Road, Somajiguda, Hyderabad - 500082.

Number of Employees

• No information is available.

Revenue

• No information is available.

Notable Information

• CDPL is known for being a leading private dairy player in Southern India with operations spanning across Telangana, Andhra Pradesh, Tamil Nadu, Karnataka, and Maharashtra.

• Products are sold under the brand name 'Jersey'.

• Known for its significant presence dating back to 1986 and its association with the 120-year-old Godrej Group.

Products

Product Overview

• Brand Name: Jersey

• Product Portfolio:

• Milk

• Curd

• Yogurt

• Buttermilk

• Lassi

• Paneer

• Thick Shakes

• Flavoured Milk

• Cooking Butter

• Ghee

• Doodh Peda

• Skimmed Milk Powders

• Ice Creams

High-Level Description & Key Features

• Milk: Fresh and processed milk in various formats ensuring high quality and hygiene.

• Curd & Yogurt: Dairy-based fermented products known for their taste and texture.

• Buttermilk & Lassi: Traditional flavored and plain buttermilk and lassi products.

• Paneer: Fresh and paneer lite for diverse culinary uses.

• Thick Shakes & Flavored Milk: Ready-to-drink flavored dairy beverages.

• Butter & Ghee: High-quality dairy fats for cooking and baking.

• Doodh Peda: Traditional Indian dairy sweet made from milk solids.

• Skimmed Milk Powders: Dehydrated milk products used for various culinary applications.

• Ice Creams: Rich and creamy ice creams in various flavors.

Recent Developments

New Products Launched

• 2015: Launched Enrich D-milk fortified with vitamin D.

• 2018: Launched milkshake category.

• 2020: Launched Recharge - an energy refreshment drink.

• 2021: Launched Paneer Lite and two new Recharge flavors.

New Features Added

• 2018: Commissioned ultra-high temperature (UHT) line at Kesavaram factory (Telangana).

Strategic Partnerships

• 2005: Entered into a strategic partnership with Godrej Agrovet.

• 2015: Godrej Agrovet gains a majority stake in CDPL.

Infrastructure and CSR Initiatives

• Operational Infrastructure:

• 10 world-class processing and packaging units.

• 100 chilling centers across rural South India.

• Community Engagement:

• Integrated animal husbandry and sustainable farming programs for farmers.

• Free veterinary camps.

• Support government schools with infrastructure like benches, drinking water, and digital learning tools.

Certifications & Awards

• Milk Fortification Champion Award (2018): Recognized for outstanding achievement towards commencement of milk fortification initiative in India by FSSAI, NDDB, and Tata Trust.