Market Research Report: GoFormz

Company Overview

GoFormz is a software development company headquartered in San Diego, California, specializing in mobile forms and data capture platforms. It leads the digital transformation space by helping businesses transition seamlessly from traditional paper forms to digital formats. The platform is designed to emulate conventional paper forms, making adoption easier while enhancing professional appearance. GoFormz serves a wide range of industries, allowing forms to be completed and managed on mobile devices, including offline capabilities.

Products and Services

Mobile and Online Forms: The GoFormz platform allows businesses to digitize their forms for mobile and online use, integrating functionalities such as eSignatures, workflows, and seamless integrations with other systems. This enhances document management and operational efficiency across various sectors.

Form Builder: Users can effortlessly upload existing forms or create new ones using the drag-and-drop feature. The forms can include diverse elements like signatures, images, tables, and logic automations, all without needing extensive IT support.

Real-time Integrations and Reporting: The platform offers integrations that enable the real-time management of data across multiple business applications. This adds value by automating workflows and providing insightful data analytics and reporting.

Performance and Recognition

App Ratings: GoFormz has a rating of 3.4 based on 445 reviews on Google Play and a rating of 4.3 from 135 reviews on the App Store, demonstrating a solid user satisfaction level.

Leadership and Culture Acknowledgments: CEO Robert Brewster and the executive team are highly rated by employees, earning an A+ rating from Comparably, placing them among the top 5% of similarly-sized companies.

Industry Accolades: GoFormz is recognized by Construction Executive and holds prestigious rankings in customer satisfaction reports.

Leadership Team

Robert Brewster (CEO): Robert brings over 20 years of experience in sales and leadership. His strategic vision drives GoFormz's growth and innovation.

Lars Nilsen (CTO): With a background in technology and product management, Lars spearheads the development of GoFormz’s technical aspirations.

Ren Chin (CMO): Ren focuses on strategic marketing initiatives and leads product management efforts, aiming to enhance GoFormz’s market presence.

Strategic Developments and News

New Appointments: GoFormz recently added Sydney Sloan to its Board of Directors, signaling strategic growth initiatives and market positioning.

Innovations and Certifications: The company has been recognized as an Acumatica-Certified Application, showcasing its proficiency in ERP integrations and leading digital solutions.

Key Partnerships: Partnerships with Salesforce and Autodesk Construction Cloud broaden the platform’s service capabilities and enhance product accessibility.

Talent and Workplace Culture

GoFormz is acclaimed as one of the best workplaces by the San Diego Union-Tribune. The company emphasizes a collaborative culture with a focus on strategic innovation and customer-centric values. Its employee engagement efforts are evidenced by quarterly nominations that celebrate adherence to core company values.

Competitor Profiling

Competitors Overview

Jotform

Nature: Online Form Builder

Features: Jotform provides an intuitive drag-and-drop interface with over 10,000 customizable templates. Features include conditional logic, payment integrations, e-signatures, barcode scanning, and voice recordings. It also enables offline data collection via its mobile app.

Additional Tools: Includes Jotform Report Builder and Jotform Tables for effective data management and actionable reporting.

Pricing: Offers a Free Starter plan and paid plans—Bronze ($34/month), Silver ($39/month), Gold ($49/month), with Enterprise pricing upon request.

Market Reach: Enjoys widespread adoption with over 25 million users globally.

Forms on Fire

Nature: Mobile Forms Solution

Features: Designed for industries like construction and agriculture, Forms on Fire supports offline and online functionalities. It features a user-friendly, code-free design with support for diverse media inputs.

Pricing: Available plans include Standard ($20/user/month), Premium ($28/user/month), and Enterprise options.

USP: Emphasis on mobile functionality with a versatile drag-and-drop designer.

123FormBuilder

Nature: Cloud-Based Form Builder

Features: Provides a drag-and-drop builder, over 2,000 templates, GDPR, and HIPAA compliance. It integrates with over 4,000 platforms via Zapier, including Google Workspace and Salesforce.

Pricing: Tiered pricing plans—Basic (free), Gold ($32/month), Platinum ($39/month), Diamond ($79/month), and Enterprise ($225/month).

Additional Capabilities: Automatic document generation from form submissions, support for payment integrations like Stripe and PayPal.

GoFormz is positioned in a competitive landscape, facing challenges from robust competitors like Jotform, Forms on Fire, and 123FormBuilder. Each competitor emphasizes unique features, pricing structures, and industry applications. GoFormz can focus on expanding integration capabilities, enhancing template offerings, and boosting customization and analytical tools to sustain its competitive edge.