The Perth Mint - Market Research Report

Company Overview

Name & Mission

• Name: The Perth Mint

• Mission: To be a global leader in precious metals refining, manufacturing, and trading, ensuring premium gold, silver, and platinum products and services to markets worldwide.

Establishment & Key People

• Founded: 1899

• Ownership: Wholly owned by the Government of Western Australia

• Key People:

• Sam Walsh AO, Non-Executive Chairman

Headquarters & Employees

• Headquartered: 310 Hay Street, East Perth, Western Australia, 6004

• Number of Employees: No information is available

• Revenue: AUD 23.19 billion for 2022-23

Recognition

• The Perth Mint is renowned globally for its minting excellence and as a major tourist attraction in Western Australia.

Core Business Areas

• Premium gold, silver, and platinum products and services across the value chain in refining, manufacturing, investing, and storage.

Products

Bullion

• Description: High-quality gold, silver, and platinum bullion coins and bars.

• Key Offerings:

• Gold Bars: 99.99% and 99.50% kilo gold bars

• Gold Coins: Investment coins from 0.5oz to 50oz

• Silver Bars: 99.90% 1000oz silver London Good Delivery Bars

• Platinum Coins and Bars

Collector Coins

• Description: Pure gold, silver, and platinum coins with various themes including Australian wildlife, pop culture, and historical events.

• Key Offerings:

• Annual releases of iconic Australian animals and Lunar series

• Limited edition coins like The Jewelled Turtle, adorned with precious stones

Jewellery and Gifts

• Description: Exclusive jewellery pieces and gifts that combine luxury and artistry.

• Key Offerings:

• Loose Argyle Pink Diamonds™, necklaces, earrings, rings, bracelets, and watches

Investment Programs

• Description: Several programs for investing in and storing precious metals.

• Key Offerings:

• Perth Mint Gold (ASX:PMGOLD)

• Perth Mint Certificate Program

• Perth Mint Depository Online and GoldPass trading app

Recent Developments

New Product Launches

• 2024 The Jewelled Turtle: A 10oz gold proof coin, part of the Masterpieces collection, featuring hand-set pink and white diamonds.

• Australian Lunar Series III (Year of the Dragon 2024): Limited edition proof quality coins, a continuation of the 12-year lunar series.

Product Enhancements

• 125th Anniversary Coin Collection: Released to commemorate the 125th anniversary of The Perth Mint, featuring unique designs and limited mintages.

Partnerships and Strategic Moves

• LBMA Accreditation: Maintaining accreditation in both gold and silver by the London Bullion Market Association (LBMA).

• Technological Innovations: The launch of the GoldPass trading app, providing digital options for investing in precious metals.

Market Performance

• Sales Figures:

• Gold: Sold 23,238 oz in May 2024 and 22,520 oz in June 2024

• Silver: Sold 796,934 oz in May 2024 and 491,946 oz in June 2024

• Investment Products (Perth Mint Gold - ASX:PMGOLD):

• Increased holdings: 249,041 ounces in June 2024, reflecting investor confidence

Events

• 125th Anniversary Celebrations: Highlighting significant milestones with global promotions and releases of limited edition collector coins.

Public Statements

• Executive responses to media focus, leadership changes, and quality assurance to maintain transparency and consumer trust.

Conclusion

This comprehensive market research report on The Perth Mint outlines the company's extensive history, diverse range of products, recent developments, and market performance. While some critical information such as the number of employees was not available, the report encapsulates the company's global standing as a premier provider of precious metals.