Goldey-Beacom College Market Research Report

Background

Founded in 1886, Goldey-Beacom College (GBC) is a private, coeducational institution located in Wilmington, Delaware. The college's mission is to empower learners to achieve excellence by linking knowledge to practice, with a vision to offer attainable, inclusive, and career-focused programs responsive to evolving student and workforce needs. GBC offers a diverse range of undergraduate and graduate programs across disciplines such as psychology, economics, criminal justice, communication and media, human services, English, and various business fields, including accounting, business administration, entrepreneurship, and finance.

Key Strategic Focus

GBC is committed to providing career-focused education that prepares students for meaningful lives and careers. The college emphasizes integrity, excellence, social responsibility, and innovation in its programs. Recent strategic initiatives include the introduction of new degree programs such as the Bachelor of Science in Digital Marketing and concentrations in Cybersecurity and Esports & Gaming Administration within the Business Administration program. Additionally, GBC has launched stackable macro and micro graduate certificate programs to enhance professional development opportunities.

Financials and Funding

As of the fiscal year ending June 2023, GBC reported revenues of approximately $32.1 million and expenses of $26.6 million, resulting in a net income of $5.46 million. The college's total assets stood at $228 million, with liabilities of $20.9 million, leading to net assets of $207.4 million. GBC's endowment was valued at nearly $163 million as of the end of the 2022 fiscal year.

Pipeline Development

In fall 2023, GBC expanded its academic offerings by introducing a Bachelor of Science in Digital Marketing and new concentrations in Cybersecurity and Esports & Gaming Administration within the Business Administration program. These additions reflect the college's commitment to aligning its curriculum with evolving industry demands and providing students with relevant skills for the modern workforce.

Technological Platform and Innovation

GBC integrates innovative teaching methodologies and technological platforms to enhance the educational experience. The college offers stackable macro and micro graduate certificate programs, allowing students to tailor their education to specific career goals. Additionally, GBC's faculty, all of whom hold the highest degrees in their fields, bring real-world experience and strong ties to the business community, ensuring that students receive practical and up-to-date knowledge.

Leadership Team

Dr. Colleen Perry Keith: President of Goldey-Beacom College.

Kristine Santomauro: Executive Vice President.

Alison White: Provost and Vice President for Academic Affairs.

These leaders have been instrumental in guiding the college's strategic initiatives and academic programs.

Competitor Profile

Market Insights and Dynamics

GBC operates within the competitive landscape of private higher education institutions in the Mid-Atlantic region. The college's focus on career-oriented programs and affordability positions it uniquely among its peers.

Competitor Analysis

Key competitors include regional institutions offering similar programs. GBC differentiates itself through its commitment to affordability, evidenced by its tuition reduction initiatives, and its emphasis on career-focused education.

Strategic Collaborations and Partnerships

GBC has established partnerships with various organizations to enhance its educational offerings and provide students with practical experiences. These collaborations include internship programs, joint research initiatives, and community engagement projects that align with the college's mission and values.

Operational Insights

GBC's strategic considerations include maintaining a low student-to-faculty ratio to ensure personalized attention, continuously updating curricula to reflect industry trends, and investing in campus facilities to support a conducive learning environment. The college's commitment to diversity, equity, and inclusion further strengthens its operational framework.

Strategic Opportunities and Future Directions

Looking ahead, GBC aims to expand its online learning platforms to reach a broader student demographic, develop new programs in emerging fields, and strengthen alumni relations to enhance networking opportunities for current students. The college's strong financial position and commitment to innovation position it well to achieve these objectives.