GoMo Health - Comprehensive Analysis Report

Summary

GoMo Health is a global leader in patient engagement and behavior change, dedicated to improving healthcare outcomes and reducing costs. Founded in 2011 and headquartered in Asbury Park, NJ, the company's mission is to provide personalized, scalable engagement solutions that offer resources and support in moments of need. GoMo Health aims to improve outcomes and drive lasting change by caring for the whole person, empowering individuals, and fostering inclusivity, thus playing a significant role in the digital health industry.

1. Strategic Focus & Objectives

Core Objectives

GoMo Health's core objectives include increasing medication adherence, improving pre- and post-operative outcomes, managing chronic conditions, and promoting preventative care. The company also aims to combat prevalent healthcare challenges such as burnout, chronic illness, rising healthcare costs, and low benefits utilization.

Specialization Areas

GoMo Health specializes in delivering individualized, behavioral, and cognitive-based digital care management solutions. Its unique value proposition lies in its proprietary science, BehavioralRx®, which applies proven behavioral and cognitive techniques to address the whole person, fostering resilience, self-management, and sustained behavior change. Specific areas of expertise include mental health, substance use disorder, oncology, maternal/child health, cardiology, and brain health.

Target Markets

The company targets a diverse range of markets, including health plans, insurers, employers, hospitals, healthcare providers, health systems, pharmaceutical companies, medical device firms, associations, foundations, and public health agencies.

2. Financial Overview

Funding History

GoMo Health is a private company that has raised a total of $2.0 million across one funding round.

• May 2023: SaaS Capital provided a $2.0 million line of credit. This funding was intended to further the company's ability to invest in continuous process improvement of its proprietary science and cloud-based engagement platform. Rittenhouse Ventures has also invested in GoMo Health.

GoMo Health generates an estimated annual revenue of $22.5 million.

3. Product Pipeline

Key Products/Services

GoMo Health actively develops and deploys evidence-based "health at home" care pathways designed to increase medication adherence, improve pre- and post-operative outcomes, manage chronic conditions, and promote preventative care.

• Well Sync™ Program:

• Description: A collaboration with Launch My Health, this program delivers a behavior-based wellness initiative for employees.

• Key Features and Benefits: Focuses on whole-person care, including gut health, inflammation, hormone balance, and chronic conditions through evidence-based outreach and education.

• The Brain Gym:

• Description: An expanded partnership with the Center for BrainHealth, this program is a brain performance and resiliency fitness solution.

• Key Features and Benefits: Translates brain science into practical daily support for employees, strengthening cognitive flexibility, emotional regulation, stress management, and sustained mental performance.

• Women, Children, and Families Engagement Hub:

• Description: A dedicated division launched to address life-stage care needs, from pregnancy to menopause.

• Key Features and Benefits: Aims to close gaps with personalized behavioral engagement and improve whole-family care.

• Early Intervention Concierge Program:

• Description: In partnership with Amerigroup Georgia, this program supports parents and caregivers of children with autism and identifies potential developmental delays through milestone tracking, wellness visit reminders, and follow-ups.

• Key Features and Benefits: Achieved a 99.6% caregiver retention rate and significant reductions in emergency department visits and inpatient stays.

• Recovery Pathways:

• Description: Collaborated with Rimrock, a treatment center for substance use and co-occurring disorders, to create a personalized engagement solution for justice-involved participants.

• Key Features and Benefits: Later adapted for all outpatient substance use disorder and mental health treatment programs.

4. Technology & Innovation

Technology Stack

GoMo Health's core innovation is its proprietary science, BehavioralRx®, which is the behavioral and cognitive science of precision health. This methodology applies proven psychosocial, emotional, and physical techniques to address the whole person, building resilience and better supporting self-management, healthy decision-making, and sustained behavior change.

The company operates a cloud-based Enterprise Engagement Platform that unites personalized messaging, interactive content, insights, and real-time support. This platform is designed to be scalable, automated, and flexible, facilitating digital navigation and management of multiple conditions from a single hub. It maintains ongoing touch points with program participants without requiring app downloads.

GoMo Health leverages Artificial Intelligence (AI) and Augmented Reality (AR) in its solutions to enhance personalized care, improve clinical outcomes, quality of life, and the cost of care. AI-powered virtual assistants deliver targeted, evidence-based interventions, personalize messages, care content, and support strategies, and provide continuous engagement and psychosocial support. AI learning models also assist in predictive and preventive medicine by analyzing patient data, symptoms, and treatment outcomes.

The company's Personal Concierge and GoMo Chat products on Microsoft Azure achieved HITRUST Risk-based (r2) Certification in 2025, demonstrating rigorous security and compliance.

5. Leadership & Management

Executive Team

• Bob Gold: Founder, Chief Behavioral Technologist, President & CEO. Bob Gold is recognized for his leadership in applying behavioral science and personalized digital engagement to transform healthcare. He has an approval rating of 86% as CEO.

• Lawrence H. Krampf: Chief Revenue Officer. With extensive experience in healthcare marketing, Krampf aligns with GoMo Health's goal of making healthcare accessible, understandable, and actionable. He previously formed Princeton Communications Group, Inc. and acquired Marke Communications and Nancy Becker Associates. He is currently CEO of V&L Ventures.

• Shelley Schoenfeld: Chief Marketing Officer. Schoenfeld plays a key role in GoMo Health's marketing campaigns and strategic communication.

• Benjamin Peskin: Vice President of Business Development.

• Gary Pollack: Senior Vice President.

• Mark Grossman: Vice President of Growth Initiatives.

Recent Leadership Changes

In February 2022, Lawrence H. Krampf was named Chief Revenue Officer of GoMo Health. Prior to this appointment, he served on GoMo Health's advisory board.

6. Talent and Growth Indicators

Hiring Trends and Workforce

GoMo Health's employee count has ranged from approximately 32 as of July 2024 to 113 employees, and 51 employees as of 2025. The company is positioned for further business development and growth. Recruitment focuses on roles that support its mission of personalized digital therapeutics for healthcare, promoting adherence, resilience, and well-being.

Company Growth Trajectory Indicators

The company has clients achieving measurable improvements in adherence, utilization, cost, and satisfaction, indicating positive growth.

7. Social Media Presence and Engagement

Digital Footprint

GoMo Health actively engages in social media to promote its brand evolution, award-winning campaigns, and expertise in healthcare innovation. Their "Wellness Rising: Accelerating Diversity, Equity and Inclusion in Healthcare" campaign notably grew the GoMo Health community and deepened brand awareness. Shelley Schoenfeld, Chief Marketing Officer, highlights the significant role of innovative, creative, and continuously monitored digital marketing campaigns. The company maintains a presence on platforms including X (formerly Twitter) and Facebook.

8. Recognition and Awards

Industry Recognition

GoMo Health has received industry recognition for its brand evolution and award-winning campaigns. The company's achievement of HITRUST Risk-based (r2) Certification in 2025 for its Personal Concierge and GoMo Chat products on Microsoft Azure demonstrates rigorous security and compliance.

9. Competitive Analysis

Major Competitors

GoMo Health operates in the competitive digital health and patient engagement market.

• VirtualHealth: Population health management platform.

• InteliChart: Offers patient engagement and health IT solutions.

• AdvancedMD: Provides integrated medical office software.

• eVisit: A telemedicine platform.

• Lumeon: Specializes in care pathway management.

• ArborMetrix: Focuses on healthcare analytics and performance measurement.

• PatientPoint: Delivers patient engagement solutions at the point of care.

• Vigilanz: Offers clinical surveillance solutions.

• Birdie, Zyla, PatientPing: Also identified as competitors in digital therapeutics and patient engagement.

• EHR Your Way, Oliva Health, ClinicMind, Therap Services (by Ensora Health), Simply.Coach, SimplePractice, Mend: Recognized as common alternatives in mental health software and practice management.

10. Market Analysis

Market Overview

The healthcare market is currently experiencing a concerning rise in serious health conditions among younger adults and an overall decline in health. A persistent challenge lies in maintaining meaningful patient connection and support outside the clinical setting. Government budget constraints, rising healthcare costs, and growing enrollment in public programs (Medicare and Medicaid) necessitate a critical shift in care funding and delivery. The market demands scalable, digital-first solutions grounded in behavioral science to drive adherence, identify early risk, and achieve clinical, operational, and financial goals. Digital engagement platforms that can extend the reach of care teams without additional full-time staff are critically important.

11. Operational Insights

Current Market Position

GoMo Health is a global leader in patient engagement and behavior change, leveraging its proprietary BehavioralRx® science and cloud-based Enterprise Engagement Platform to offer personalized, scalable solutions.

Competitive Advantages

GoMo Health's core competitive advantages include its proprietary BehavioralRx® methodology, its scalable cloud-based Enterprise Engagement Platform, and its utilization of AI and AR to enhance personalized care. The company's HITRUST Risk-based (r2) Certification further strengthens its position by demonstrating robust security and compliance.

Operational Strengths

The company's operational strengths include its ability to develop and deploy evidence-based "health at home" care pathways, its strong leadership team with expertise in healthcare and marketing, and its active engagement in digital marketing to promote brand awareness and community engagement.

12. Future Outlook

Strategic Roadmap

GoMo Health's strategic roadmap includes continued investment in its proprietary science and cloud-based engagement platform. The company's focus on addressing prevalent healthcare challenges through individualized, behavioral, and cognitive-based digital care management solutions positions it for sustained growth. Expanding its reach into diverse markets and continuously developing new "health at home" care pathways will be key to its future success. The company aims to capitalize on the increasing demand for scalable, digital-first solutions in healthcare.