GOMYCODE Company Profile

Background

GOMYCODE is a Tunisian edtech startup founded in 2017 by brothers Yahya and Amine Bouhlel. The company aims to bridge the skills gap between traditional education systems and the demands of the modern digital job market by providing accessible, high-quality training in digital skills.

Key Strategic Focus

GOMYCODE's strategic focus centers on:

Blended Learning Model: Combining online and offline instruction to offer flexible, comprehensive education.

Diverse Course Offerings: Providing over 30 learning tracks, including web development, digital marketing, data science, and artificial intelligence.

Regional Expansion: Establishing a presence in multiple countries across Africa and the Middle East to address the growing demand for digital skills training.

Financials and Funding

GOMYCODE has secured significant funding to support its growth:

Series A Round (June 2022): Raised $8 million, co-led by AfricInvest (through the Cathay AfricInvest Innovation Fund) and Proparco, with participation from Wamda Capital.

Seed Round (October 2020): Raised $850,000 from investors including Wamda Capital, Meninx Holding, Anava Seed Fund, and Jasminum Capital.

The capital is intended to fuel expansion plans, including opening 50 new locations in 12 countries by 2024.

Pipeline Development

GOMYCODE is actively expanding its course offerings and geographic reach:

Course Development: Continuously updating and expanding its curriculum to include the latest in-demand digital skills.

Geographic Expansion: Plans to establish a presence in 12 countries, including South Africa, Kenya, Ghana, and Saudi Arabia, by 2024.

Technological Platform and Innovation

GOMYCODE's innovative approach includes:

Blended Learning Platform: A combination of instructor-led training and self-directed online learning, allowing students to learn at their own pace with clear checkpoints.

Localized Content: Courses offered in 12 local languages to cater to diverse student populations.

Job Placement Program: Successfully placing 80% of students through partnerships with various institutions.

Leadership Team

Yahya Bouhlel: Co-Founder & Chief Executive Officer. Background in app and game development; interned at several companies in Palo Alto, California.

Amine Bouhlel: Co-Founder & Chief Operating Officer. Former CCO at Jumia Tunisia; experience in establishing subsidiaries for tech companies.

Competitor Profile

Market Insights and Dynamics

The edtech market in Africa and the Middle East is rapidly growing, driven by a young population and increasing demand for digital skills. Traditional education systems often fail to meet the needs of the modern job market, creating opportunities for innovative edtech solutions.

Competitor Analysis

Key competitors include:

Code Institute: Offers online coding courses with a focus on career change.

Codecademy: Provides interactive coding lessons in various programming languages.

Coded: A coding bootcamp based in Kuwait, offering intensive training programs.

Strategic Collaborations and Partnerships

GOMYCODE has formed significant partnerships to enhance its offerings:

Investors: Collaborations with AfricInvest, Proparco, and Wamda Capital have provided financial support and strategic guidance.

Educational Institutions: Partnerships with over 100 private and public organizations, universities, and NGOs to expand reach and impact.

Operational Insights

GOMYCODE's competitive advantages include:

Localized Approach: Offering courses in multiple local languages to cater to diverse markets.

Blended Learning Model: Combining online flexibility with in-person support to enhance learning outcomes.

Affordability: Providing cost-effective programs accessible to a broad audience.

Strategic Opportunities and Future Directions

GOMYCODE aims to:

Expand Geographically: Establish a presence in additional countries across Africa and the Middle East.

Enhance Course Offerings: Continuously update and expand curricula to meet evolving market demands.

Strengthen Partnerships: Build more collaborations with educational institutions and industry partners to improve job placement rates and program effectiveness.