GoNetYourself Company Profile

Background

Founded in 2011, GoNetYourself is a Seattle-based video production company specializing in delivering high-quality, scalable video content. The company's mission is to provide affordable, repeatable, and executable video solutions, enabling brands to effectively engage their audiences. GoNetYourself has established itself as a significant player in the media production industry, serving prominent clients such as Microsoft, Amazon, Starbucks, DocuSign, T-Mobile, AWS, and SAP.

Key Strategic Focus

GoNetYourself's strategic focus centers on systematizing the video creation process to achieve speed and scalability without compromising quality. The company offers a range of services, including:

Premium Video Production: High-end custom content tailored to client needs.

On-Location Shoots: Capturing content at client-specified locations.

Animation: Creating engaging animated videos.

Edit-Only Services: Providing professional editing for client-provided footage.

Studio Memberships: Offering packages like 4 videos for $4,500, facilitating continuous content creation.

Livestreams: Enabling live broadcasting of events and presentations.

By focusing on these areas, GoNetYourself targets businesses seeking efficient and cost-effective video production solutions.

Financials and Funding

GoNetYourself has experienced steady growth since its inception. The company's revenue is estimated to be between $1 million and $10 million, with approximately 13 employees. In terms of funding, GoNetYourself completed a seed round in September 2013 and a secondary private transaction in October 2022.

Technological Platform and Innovation

GoNetYourself differentiates itself through a proprietary system that streamlines the video production process, emphasizing affordability, repeatability, and executability. The company leverages cloud-based editing teams and hybrid cloud systems to enhance efficiency and scalability. This approach allows clients to produce continuous video content without sacrificing quality.

Leadership Team

Jeff Turley: Founder and Chief Executive Officer. Jeff brings a business systems mindset to the creative industry, focusing on making high-quality video production accessible and efficient.

Joanne Turley: Chief Financial Officer and Financial Controller. Joanne oversees the company's financial operations, ensuring fiscal responsibility and strategic growth.

Competitor Profile

Market Insights and Dynamics

The video production industry is experiencing significant growth, driven by increasing demand for digital content across various platforms. Businesses are seeking cost-effective and scalable solutions to produce high-quality videos that engage their target audiences.

Competitor Analysis

GoNetYourself faces competition from several companies offering similar services:

Optimum Productions: Based in Alpharetta, GA, Optimum Productions provides comprehensive video production services, focusing on corporate storytelling and brand engagement.

VS Video Productions: Located in Denver, CO, this company specializes in video production for various industries, emphasizing personalized service and creative solutions.

Magnet Media: Operating out of New York, NY, Magnet Media offers end-to-end video production services, including strategy, production, and distribution, catering to a diverse clientele.

522 Productions: Based in Alexandria, VA, 522 Productions focuses on creating impactful videos that drive results, serving clients across multiple sectors.

These competitors offer a range of services that overlap with GoNetYourself's offerings, making the market competitive.

Strategic Collaborations and Partnerships

GoNetYourself has established itself as an approved supplier for leading companies, including Microsoft, Amazon, Starbucks, DocuSign, T-Mobile, AWS, and SAP. These partnerships underscore the company's ability to meet the high standards and diverse needs of major corporations.

Operational Insights

GoNetYourself's strategic location in the Seattle Convention Center provides convenient access for clients in the Puget Sound region. The company's focus on systematizing the video production process allows for rapid turnaround times and scalability, offering a competitive advantage over traditional video production firms and freelancers.

Strategic Opportunities and Future Directions

To expand its market presence, GoNetYourself is offering franchise opportunities, enabling entrepreneurs to establish turnkey video production studios in their cities. This initiative leverages the company's proven systems and brand reputation to scale operations and meet the growing demand for video content.