Good Friends Venture Capital

Background

Overview

Good Friends Venture Capital is an early-stage venture capital firm founded in 2019 by the creators of Warby Parker, Harry's, and Allbirds. The firm focuses on supporting entrepreneurs in building and scaling their businesses by providing capital, expertise, and a robust network.

Mission and Vision

Good Friends aims to invest in early-stage startups with innovative solutions, particularly those with the potential to create significant impact in their respective industries.

Primary Area of Focus

The firm primarily invests in early-stage businesses with a consumer lens, emphasizing sectors such as consumer products, technology, retail, and healthcare.

Key Strategic Focus

Core Objectives

Good Friends is dedicated to supporting and investing in early-stage startups that offer innovative solutions with the potential for significant industry impact.

Areas of Specialization

The firm's investments span various sectors, including consumer products, technology, retail, and healthcare.

Key Technologies Utilized

While Good Friends does not develop proprietary technologies, it invests in companies leveraging cutting-edge technologies such as artificial intelligence, machine learning, and blockchain.

Primary Markets Targeted

Good Friends primarily focuses on investments within the United States, supporting startups that cater to the U.S. market.

Financials and Funding

Funding History

Specific details regarding Good Friends' fund sizes and financials are not publicly disclosed. However, the firm typically invests in early-stage companies, with check sizes ranging from $500,000 to $5 million.

Notable Investors

Good Friends was founded by the creators of Warby Parker, Harry's, and Allbirds, bringing significant industry experience and networks to their investments.

Utilization of Capital

The firm allocates capital to support early-stage startups in scaling their operations, developing products, and expanding market reach.

Pipeline Development

Key Portfolio Companies

Good Friends has invested in a diverse range of companies, including:

• 9Count: A mobile app development studio creating community platforms designed to build meaningful relationships.

• 10Beauty: A fully automated smart manicure machine leveraging robotics to provide salon-quality nail care.

• Agua Magica: An ultra-premium sipping mezcal crafted from high mountain Espadín and Tobalá agaves from Oaxaca.

• Air: A creative operations platform for marketing teams to manage content and automate workflows.

• Alchemy: A leading blockchain development platform equipping developers with fundamental building blocks for technology creation.

• Archive: Helps brands launch their own white-label peer-to-peer marketplace for secondhand fashion.

• Arrived Homes: A platform for investing in equity shares of rental homes, starting at $100.

• Basis Theory: A tokenization infrastructure layer for large merchants to better manage payments and sensitive data.

• Black Crow: A no-code, real-time prediction company enabling businesses to transform performance with machine learning products.

• Blank Street: A specialty coffee brand built on next-generation electric street carts and micro kiosks, powered by mobile ordering.

• Bloomscape: A direct-to-consumer plant company offering home-ready plants and tools for their care.

• Braniac: Drives innovation in the food industry with products supporting brain development, performance, and health.

• Bread Beauty Supply: Makes hair care products prepared with clean ingredients for naturally curly and oily hair.

• Builder.io: A no-code subscription software tool allowing businesses to build and optimize digital experiences without a developer.

• Cabinet: A human-in-the-loop intelligent scheduling platform saving heavy individual and enterprise schedulers over 2 hours per day.

• Cast: A fine jewelry collective designed to create an inclusive, authentic, and transparent buying experience.

• Catch: A modern payment instrument allowing consumers to earn discounts and store credits while helping merchants save on credit card fees.

• Chord: Offers commerce-as-a-service software to help businesses enhance customer experiences through scalable headless tech and data management.

• Chromatic: A stealth-mode healthcare technology company.

• Conduit Commerce: An online inventory management platform consolidating global inventory and enabling retailers to connect directly with e-commerce consumers.

• Daring Foods: Maker of a 100% plant-based chicken that looks, cooks, and tastes like its animal-based counterpart.

• DataStax: An end-to-end platform combining machine learning and real-time data to build AI-powered applications at scale.

• DubClub: An online ecosystem where sports cappers and their community win more together.

• EdSights: Provides real-time insights into the student experience through a text messaging chatbot aiming to improve student retention and wellness at colleges.

• Engageli: Offers an outcome-based digital learning platform built to provide a superior experience for learners and educators.

• Ethyca: A middleware solution adding privacy compliance to existing enterprise technology stacks.

• Ever/Body: Offers a curated menu of high-performance beauty services with the mission to demystify cosmetic dermatology and make it more accessible.

• Ezra: Uses artificial intelligence and advanced medical imaging technology to provide early cancer detection as part of routine health maintenance.

• Flamingo DAO: An NFT-focused DAO intended to explore emerging investment opportunities for ownable, blockchain-based assets.

• Flare: A legal software platform designed to support people—and the professionals that care for them—during life’s big moments.

• Forta Health: Offers personalized ABA therapy for children with autism through online parent training and BCBA support.

• Funcraft: A free-to-play gaming company providing challenging, satisfying, and stimulating mobile game experiences.

• Good Dog: Offers the first marketplace for dog lovers to find healthy, vet-checked puppies and dogs from trusted breeders and shelters.

• Grayce: Building a modern, tech-enabled elder care navigation solution for families supporting aging loved ones.

• Grin: An influencer marketing platform and end-to-end workflow solution for e-commerce brands.

• Hang: Pioneering the next generation of loyalty for brands through the first Web-3 membership platform featuring a no-code, enterprise-grade marketing suite.

• Headgum: A premium comedy podcast network and tech-enabled ad marketplace focused on scaling the host-read podcast ad.

• Imprint: A payments and loyalty platform serving the modern generation of merchants, starting with an integrated loyalty credit card.

• Hypercard: Consolidates employee perks, company stipends, and expense reporting into a single premium card, streamlining benefits and expense management for modern workforces.

• joe: Partners with local coffee shops to provide the most popular mobile and online ordering experience for independent coffee.

• Jones: Combines behavioral support and science-backed habit formation tools with nicotine replacement therapy to help people quit vaping.

• Kangaroo: Offers a complete home security suite of simple, affordable, and privacy-focused products.

• Kargo: Brings efficiency and visibility to the supply chain through automated inbound and outbound logistics processes.

• Knot API: Provides enterprise developers with simple tools to allow their customers to change card-on-file information, cancel subscriptions, change passwords, and more.

• Landed: The first end-to-end recruiting platform focused on helping food, retail, and hospitality employers hire top-notch candidates quickly.

• Learnexus: A video-driven talent marketplace that helps organizations build specialized corporate training and courses.

• Luminopia: Offers an FDA-approved digital therapeutic that utilizes virtual reality to treat amblyopia in children aged 4 to 7.

• Maev: Makes daily vitamins, human-grade raw food, and all-natural bone broth for dogs.