Company Research Report: Good-Loop Ltd

Company Overview

• Name: Good-Loop Ltd

• Mission of the Company: Good-Loop aims to make advertising a force for good by raising money for causes, reducing emissions, and funding quality journalism, thus creating Good-Media™.

• Founded: No information is available.

• Founders: No information is available.

• Key People: Amy Williams (Founder and CEO)

• Headquarters:

• London: M25/26 South Wing, Somerset House, Victoria Embankment, London, WC2R 1LA

• Edinburgh: 9 St Colme Street, Edinburgh, EH3 6AA

• New York: The Farm Soho, 447 Broadway, 2nd & 3rd Floor, New York, NY 10013

• Number of Employees: No information is available.

• Revenue: No information is available.

• What is the Company Known For: Good-Loop is known for transforming traditional advertising into Good-Media™, which focuses on positive social impact through charity donations and carbon reduction.

Products

Good Formats

• High-Level Description: Incentivize consumer engagement through various actions (viewing, listening, tapping, scanning, swiping) that unlock donations.

• Key Features:

• Ads achieve 3.7 seconds of active attention, surpassing the industry average by 2 seconds.

• Brands see up to a 21% increase in brand consideration and a 75% increase in brand recall.

Good Measures

• High-Level Description: Tools to measure and reduce the carbon footprint of digital advertisements.

• Key Features:

• Reduces CO2e emissions by 10% (2022 Q2-Q4).

• Provides comprehensive carbon measurement aligned with the Global Media Sustainability Framework.

Good Packages

• High-Level Description: Curated audience segments to fund quality journalism and reduce media waste.

• Key Features:

• Aligns campaigns with effective reach and context to improve ad performance.

• Supports ethical and low-emission publishers, reducing net publisher-side emissions.

Recent Developments

• New Brand Identity and Leadership Restructuring: The company unveiled a new brand to promote Good-Media™, highlighting media that benefits people and the planet.

• Recent Collaboration with Spotify & Magner’s Cider: Partnered on an audio campaign to support the UK’s bee population.

• Notable Achievements:

• Winner of Best Sustainable Ad Tech Platform.

• Raised over $11 million for various global causes through creative and strategic ad campaigns.

• Officially carbon neutral since 2021.

• Recent Campaign Successes:

• Vanish: Achieved a 57% increase in ad recall through autism awareness campaigns, raising £25,000 for Ambitious about Autism.

• Canesten: Earned an 83% surge in purchase intent, with 80% completed view rates.

• Asics: Boosted completed views by 41% while supporting mental health charity Mind, achieving a 93% completion rate for their creative content.

Partnerships and Certifications

• B Corp Certification: Became a certified B Corporation in 2019, reflecting its commitment to sustainability and social good.

• Ad Net Zero Part: Actively involved in industry initiatives to reduce carbon emissions in advertising.

Insights and Commitments

• Good-Loop emphasizes transparency in its operations, reinforced through regular impact and sustainability reports.

• The company offers Good-Media™ Academy courses to educate and promote sustainable advertising practices.

• Continues to advocate for diversity, equity, and inclusion within its operational frameworks and community engagements.

Company Culture and Benefits

• Values: Encourages a supportive and inclusive workplace dedicated to driving social impact.

• Employee Benefits:

• Flexible working hours.

• Comprehensive wellness budget.

• Equity options and revenue-sharing schemes.

• Enhanced parental leave policies.

No further information is available on founders' details, detailed revenue and financial statistics, or founding dates. This concise overview reflects the current available data about Good-Loop Ltd's operations, culture, products, and social commitments as of the latest insights.