Goodays, formerly known as Critizr, is a leading European Customer Experience Management (CEM) platform founded in 2012. The company's mission is to enhance commerce for both merchants and customers by fostering meaningful interactions at scale without compromising the personal touch. Goodays' vision is to make commerce better for everyone, emphasizing sincere connections and viewing customer feedback as opportunities for growth rather than problems to solve.
Key Strategic Focus
Goodays specializes in providing an AI-powered CEM platform that enables businesses to optimize customer satisfaction and loyalty, boost performance, and achieve growth objectives. The platform is utilized by over 150 major European companies across 25 countries, including Carrefour, Domino's, Crédit Agricole, New Look, Leroy Merlin, and Jules. It serves more than 70,000 business locations, equipping CEOs, CX, and insights teams with tools to deliver superior customer experiences, increase Net Promoter Scores (NPS), and drive customer loyalty.
Financials and Funding
Since its inception, Goodays has secured a total funding of approximately €20.3 million. The funding history includes:
- 2015: €2.5 million in an early VC round led by Runa Capital and Point Nine Capital.
- 2016: €1 million funding round led by CapHorn Invest, Runa Capital, and Point Nine Capital.
- 2019: €15 million funding round led by 83North Venture, with participation from Runa Capital, Point Nine Capital, and CapHorn Invest.
These investments have been directed towards product development and international expansion.
Technological Platform and Innovation
Goodays' platform stands out due to its integration of advanced AI technologies, including generative AI, to transform customer feedback into actionable insights. Key features include:
- Omnichannel Listening: Captures customer feedback across various touchpoints, providing a comprehensive view of customer satisfaction.
- Conversational Interactions: Facilitates real-time, personalized responses to customer feedback, enhancing engagement and loyalty.
- AI-Driven Insights: Utilizes AI to analyze customer sentiment, identify pain points, and recommend actionable strategies for improvement.
The platform's adaptability allows it to serve diverse industries, including retail, hospitality, and banking, by consolidating customer feedback from multiple channels and providing tailored insights.
Leadership Team
Goodays is led by a team of experienced professionals:
- Nicolas Hammer: CEO and Co-Founder.
- Thibaut Carlier: CPO and Co-Founder.
- Souad Alia: VP of Product & Design.
- Bastien Geiler: VP Finance.
- Najoua Serghine: VP Customer Success.
Competitor Profile
The customer experience management industry is competitive, with several notable players:
- AskNicely: Specializes in measuring and improving customer happiness using the Net Promoter Score (NPS) framework.
- Qualtrics Customer Experience: Offers a comprehensive platform for capturing and analyzing customer feedback to drive experience improvements.
- Birdeye: Provides a reputation, social media, and customer experience platform for local businesses and brands.
- Reputation: Focuses on translating customer feedback into actionable insights to improve customer experience.
Goodays differentiates itself through its AI-driven approach, enabling businesses to engage with customers at scale while maintaining a personal touch.
Strategic Collaborations and Partnerships
Goodays has established significant partnerships to enhance its market position and innovation capacity. Notably, the company has collaborated with industry leaders like OpenAI, Microsoft, and Mistral AI to integrate cutting-edge AI advancements into its platform. This collaboration has led to the development of features such as the AI-powered response assistant, which streamlines how organizations act on customer feedback by generating personalized, contextually relevant replies efficiently.
Operational Insights
Goodays' strategic focus on AI integration and customer-centric solutions positions it favorably in the competitive landscape. The company's ability to provide real-time, actionable insights and facilitate meaningful customer interactions offers a distinct competitive advantage. By empowering frontline teams and centralizing customer feedback, Goodays enables organizations to enhance customer satisfaction and loyalty effectively.
Strategic Opportunities and Future Directions
Looking ahead, Goodays aims to continue its international expansion and further develop its AI capabilities to provide even more personalized and efficient customer experience solutions. The company's commitment to innovation and customer-centricity positions it well to capitalize on emerging trends in the CEM industry and address the evolving needs of businesses seeking to enhance their customer engagement strategies.
Contact Information
- Website: goodays.co
- LinkedIn: Goodays LinkedIn Profile
- Twitter: @goodays_uk
