Company Research Report: Goodby Silverstein & Partners (GS&P)
Company Overview
Name: Goodby Silverstein & Partners (GS&P)
Mission: We create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy.
Founded: 1983
Founders: Jeff Goodby and Rich Silverstein
Key People:
- Leslie Barrett: President and Partner
- Margaret Johnson: Chief Creative Officer & Partner
- Jeff Goodby: Co-Chairman and Partner
- Rich Silverstein: Co-Chairman and Partner
- Christine Chen: Partner, Head of Communication Strategy
- Bonnie Wan: Partner, Head of Brand Strategy
- Brian McPherson: Managing Partner
- Dr. Jennifer Gomes: Head of Equity, Diversity & Inclusion, Associate Partner
- Cory Berger: Chief Growth Officer, Associate Partner
- David Spencer: Chief Financial Officer
- Jill Sammons: Head of People
Headquarters:
- San Francisco: 720 California Street, San Francisco, CA 94108
- New York: 200 Varick Street, Floor 6, New York, NY 10014
Number of Employees: No information is available.
Revenue: No information is available.
Known For: Creating award-winning advertising campaigns with a focus on creativity and innovation. Notable for work with clients like BMW, HP, XFINITY, Comcast Business, Oura, Sam Adams, Truly, Califia Farms, and Lidl. Known for the iconic “got milk?” campaign.
Products
Offerings: Advertising and marketing services
Product Descriptions:
- Brand Camp: A concentrated, radically collaborative, six-week strategy sprint helping client leadership teams develop and align on actionable brand strategies.
- Campaign Development: Creating innovative and impactful advertising campaigns across various media platforms.
Key Features:
- Brand Camp:
- Radically collaborative approach.
- Helps with authoring and aligning brand strategies.
- Original model for start-ups but now widely applicable.
- Campaign Development:
- Heavy emphasis on creativity and innovation.
- Focus on making work that has a real impact and reflects diverse audiences.
- Uses advanced technology to enhance storytelling.
Recent Developments
New Products Launched: No information is available.
New Features Added to Existing Products: No information is available.
Recent Partnerships:
- AI Collaboration: Discussions and collaborations with OpenAI to explore the future of creativity and artificial intelligence.
Other Developments:
- Leadership Changes: Leslie Barrett named the third president in the agency's history in 2023.
- Recognition:
- Named #36 Most Innovative Company in the World and the Most Innovative Ad Agency of the Year by Fast Company.
- Recognized by Ad Age and Campaign magazine for multiple achievements.
- Innovative Campaigns:
- Developed "Respond2Racism" Twitter bot to combat COVID-19-related racism.
- Created the "Not a Gun" campaign addressing police brutality and racial injustice.
This report provides a concise yet comprehensive overview of Goodby Silverstein & Partners (GS&P), detailing its mission, leadership, product offerings, and recent developments based on the available data. For any missing data points, refer to "No information is available."
