Company Market Research Report: GOODEE
Company Overview
Name
GOODEE
Mission of the Company
GOODEE believes in good design, good people, and good impact, with a commitment to creating a kinder, smarter, and more beautiful world.
Founded
GOODEE was founded in 2017.
Founders
Byron and Dexter Peart, designers and entrepreneurs, founded GOODEE in 2017 after previously establishing the acclaimed brand WANT Les Essentiels in 2007.
Key People
- Byron Peart - Co-founder, GOODEE
- Dexter Peart - Co-founder, GOODEE
Headquarters
GOODEE is headquartered with a hybrid model with operations in Montreal, New York, and Paris.
Number of Employees
No information is available.
Revenue of the Company
No information is available.
What is the Company Known For
GOODEE is known for being a curated marketplace that emphasizes socially conscious design and sustainability. The company meticulously selects and vets products for their design and impact, supporting responsible brands and artisans.
Products
Overview
GOODEE offers a wide range of homewares and lifestyle products encompassing categories such as home decor, furniture, and personal care items.
Product Descriptions
1. Charlie Chair by ecoBirdy
- Description: A child-size chair made from recycled plastic.
- Key Features: Available in various colors like Ocean, Vanilla, Off White, etc.
2. Birch Peg Rail by Iris Hantverk
- Description: Storage solution crafted from birch wood.
- Key Features: Functional, durable, and sustainably sourced.
3. Hoff Planter
- Description: Plant pots made of dense, mineral-rich Galestro clay.
- Key Features: Frost-strong without chemicals, breathable for plants, available in various sizes and colors.
4. Luisa Table by ecoBirdy
- Description: A children’s table crafted from recycled plastic.
- Key Features: Available in three color options: Ocean, Party, Vanilla.
5. Warley Fall Watering Can by Haws
- Description: High-quality watering can suitable for indoor and outdoor use.
- Key Features: Two-gallon capacity, available in colors like Green and Berry.
Recent Developments
New Partnerships
GOODEE welcomed 10 new brand partners from 8 different countries in the past year (2023).
New Features and Products
1. Hybrid Working Model and New Headquarters
- The company unified its team under one roof to shift from remote working to a hybrid model, becoming the first company in Quebec to earn Certified B Corporation status.
2. Empowering Craft and Underserved Communities
- In 2023, 62% of GOODEE’s brand partners promoted endangered crafts, accounting for 60% of sales. The company onboarded 40 brand partners between 2021 to 2023, celebrating preserved crafts.
New Products
1. ecoBirdy Azure Set
- The Azure Set was introduced as an exclusive product combining practical design with recycled materials.
2. Ferm LIVING Glass Vases
- New sculptural, mouth-blown glass vases such as the Water Swirl Vase and Lump Vase were introduced, highlighting responsible designs.
3. PET Lamp x Baba Tree Collaboration
- Collaboration to create unique designs promoting sustainable and ethical crafting methods.
New Features
- GOODEE rolled out their Environmental Policy to the majority of their brand partners to encourage alignment with their sustainability efforts.
New Initiatives
- 2024-2027 Mid-term Goals:
- Rollout Environmental Policy across brand partners.
- Commitment to targets set for BIPOC-owned and Women or Non-Binary owned businesses.
- Continued investment in local partnerships ensuring long-term development.
Conclusion
GOODEE stands out due to its strong commitment to sustainability and community-focused initiatives. The company continually emphasizes responsible production, ethical sourcing, and the empowerment of marginalized communities. By fostering strategic partnerships and rolling out new initiatives, GOODEE strengthens its foundation of good design, people, and purpose.
