Goodway Group Company Research Report

Company Overview

• Name: Goodway Group

• Mission: To transform brands into growth engines by fostering connections and leveraging data-driven insights, technology, and creative solutions to deliver measurable value.

• Founded: 1929

• Founder: Milton Wolk

• Key People:

• David Wolk - Executive Chairman

• Jay Friedman - CEO

• Kandi Gongora - Chief Transformation & People Officer

• Stephani Estes - Chief Media Officer

• Mark Meade - Chief Financial Officer

• Rick Watrall - Chief Data and Analytics Officer

• Marc Ducnuigeen - Chief Client Officer

• Paul Frampton - President, CVE

• Headquarters: No specific location available in the data.

• Number of Employees: Nearly 500

• Revenue: No information is available.

• What is the company known for: Goodway Group is known for being a digital marketing agency that provides a full suite of marketing services, including media planning and analytics, martech consultancy, performance creative, and consumer insights. They are recognized for their approach as Outcome Engineers™ and their unique organizational philosophy of Outcome Engineering™.

Products and Services

• Products Offered:

• Goodway: Managed-Service Media and Analytics

• Description: Offers research, planning, optimization, and acceleration services, with options for self-service in accessing leading DSPs and RMNs.

• Key Features: Full suite of media services, hands-on training, resources, and support.

• GRADIANT: Modern-Funnel Agency

• Description: Specializes in building brands through targeted, data-driven insights and fostering customer loyalty.

• Key Features: Full-funnel approach, targeted insights, and customer engagement strategies.

• G-Comm: Retail Media Accelerator

• Description: Manages retail media networks for brands and retailers, offering unique insights from both RMN builders and operators.

• Key Features: Dual perspective on media buying and RMN operations.

• CvE: Marketing Advisory

• Description: Provides actionable insights and guidance to navigate marketing challenges.

• Key Features: Strategic consultancy services rich in diversity and industry expertise.

• Tuff: Performance Marketing

• Description: Helps early-stage ventures and expanding businesses with creativity and optimization tailored to business growth stages.

• Key Features: Marketing blueprint development, creativity, and precise measurement.

Recent Developments

• Recent Developments:

• Evolution of Services: Introduction of Outcome Engineering™ as a new approach to strategizing and executing marketing for measurable outcomes.

• Retail Media and Martech Expansion: Expanded into retail media networks and Martech with strategic acquisitions and collaborations.

• New Brands Launch: Introduction of expanded family of brands, including GRADIANT and G-Comm, to enhance service offerings.

• New Products Launched:

• No specific new product launches detailed.

• New Features Added:

• No specific new features detailed.

• Partnerships and Collaborations:

• Goodway is the first certified service partner for The Trade Desk. They've launched a retail media practice with Dollar General Media Network and Ulta.

Additional Information

• History and Milestones:

• Founded as Goodway Printing Company in 1929, Goodway Group has evolved through phases of transformation from printing and publishing to becoming a leader in digital media.

• Significant milestones include the development of proprietary platforms like RealValue® and G90™ for machine learning and workflow automation, as well as the establishment of a remote working model since 2006.

• Corporate Philosophy:

• Goodway Group embraces the philosophy of making clients heroes through service excellence and innovation. They focus on measurable outcomes, insight-driven strategies, and fostering client success across various stages of growth.

• Employee Engagement and Community Support:

• Goodway Cares, an employee-funded charitable initiative, supports local communities and budding non-profits with financial and volunteer efforts.

This report encapsulates Goodway Group's core offerings, leadership, and strategic direction as a prominent player in the digital marketing landscape.