Goodwill Industries of Southeastern Louisiana

Background

Established in 1947, Goodwill Industries of Southeastern Louisiana (Goodwill SELA) is a nonprofit organization dedicated to enhancing the economic self-sufficiency of individuals facing employment barriers. Through comprehensive training, education, support services, and employment opportunities, Goodwill SELA empowers individuals to achieve independence and improve their quality of life. Serving 23 parishes throughout Southeastern Louisiana, the organization operates multiple divisions, including retail stores, contracts, and workforce development programs, all contributing to community enrichment and individual empowerment.

Key Strategic Focus

Goodwill SELA's strategic focus centers on providing vocational training and employment services to individuals with disabilities and other challenges. The organization specializes in operating retail thrift stores, offering job training programs, and delivering business services such as custodial and grounds maintenance. By leveraging these core areas, Goodwill SELA aims to create sustainable employment opportunities and foster economic self-sufficiency within the communities it serves.

Financials and Funding

In the fiscal year ending December 2023, Goodwill SELA reported revenues of $39.7 million and expenses totaling $41.2 million, resulting in a net loss of $1.5 million. The organization's total assets stood at $70 million, with liabilities amounting to $35.6 million, leading to net assets of $34.4 million. Revenue streams included contributions ($16.5 million), program services ($6.3 million), and net inventory sales ($15.4 million). Expenses were primarily allocated to salaries and wages ($18.5 million) and executive compensation ($836,693).

Pipeline Development

Goodwill SELA continually develops and expands its programs to address the evolving needs of the community. The organization offers vocational training through Goodwill Technical College, providing courses in technical skills, hospitality, medical billing and coding, and medical office administration. These programs are designed to equip individuals with the necessary skills to secure competitive employment and enhance their economic self-sufficiency.

Technological Platform and Innovation

Goodwill SELA employs innovative approaches to deliver its services effectively. The organization utilizes proprietary training programs and scientific methodologies to assess and develop the skills of its clients. By integrating technology into its educational and vocational training programs, Goodwill SELA ensures that participants are well-prepared for the modern workforce.

Leadership Team

The leadership team at Goodwill SELA comprises experienced professionals dedicated to advancing the organization's mission:

Jodee Daroca: President & CEO. Daroca has been recognized as a Woman of the Year honoree by New Orleans CityBusiness and named an Outstanding CPA in Business and Industry by the Society of Louisiana Certified Public Accountants.

Adrienne Moore: Chief Financial Officer and Vice President of Finance.

Michael Zubrowski: Chief Information Officer.

Scottie Leblanc: Vice President of Mission Services.

Tim Salvato: Vice President of Retail Operations.

Leadership Changes

In recent years, Goodwill SELA has experienced leadership transitions, including the appointment of Jodee Daroca as President & CEO. Daroca's leadership has been instrumental in advancing the organization's mission and expanding its impact within the community.

Competitor Profile

Market Insights and Dynamics

The nonprofit sector in Southeastern Louisiana is characterized by a diverse range of organizations offering vocational training, employment services, and social support programs. The market is competitive, with organizations striving to address the needs of individuals facing employment barriers through innovative programs and services.

Competitor Analysis

Key competitors in the region include other nonprofit organizations and community-based programs that provide similar services. These organizations focus on vocational training, employment placement, and support services for individuals with disabilities and other challenges. The competitive landscape is marked by a shared commitment to community service and the empowerment of individuals through employment opportunities.

Strategic Collaborations and Partnerships

Goodwill SELA has established significant partnerships to enhance its service delivery:

Charter School Contract Services Initiative: Collaborates with local charter schools to provide employment opportunities and educational services, addressing issues such as poverty and high employment turnover.

Business Services: Offers customized custodial, grounds maintenance, mailroom, and switchboard operator solutions to businesses, providing employment opportunities for individuals with disabilities.

Operational Insights

Goodwill SELA's strategic considerations include:

Market Position: Leveraging its longstanding presence and reputation to maintain a competitive edge in the nonprofit sector.

Competitive Advantages: Offering a comprehensive range of services, including retail operations, vocational training, and business services, to meet diverse community needs.

Distinct Differentiators: Emphasizing the integration of employment opportunities with support services to foster long-term economic self-sufficiency for individuals facing employment barriers.

Strategic Opportunities and Future Directions

Goodwill SELA's strategic roadmap includes:

Program Expansion: Developing new vocational training programs to address emerging industry needs and enhance employment opportunities.

Community Engagement: Strengthening partnerships with local businesses and educational institutions to expand service reach and impact.

Technological Integration: Incorporating advanced technologies into training programs to equip clients with relevant skills for the modern workforce.