Goodzer, founded in 2010, is a technology company specializing in providing marketing solutions for local service businesses. The company's mission is to fuel the growth of home service companies by delivering high-quality, exclusive inbound call leads. Goodzer's proprietary AI-based technology enables the creation and optimization of advertising campaigns, connecting businesses with local customers efficiently. Operating primarily in the United States and Canada, Goodzer has established itself as a significant player in the marketing and advertising industry, particularly within the home services sector.
Key Strategic Focus
Goodzer's strategic focus centers on delivering exclusive, live inbound call leads to home service companies. The company emphasizes ROI-focused solutions, ensuring that clients receive high-quality leads that convert into customers. Utilizing advanced AI technology, Goodzer automates ad campaign management, continuously optimizing and generating call leads. The primary markets targeted include HVAC, plumbing, electrical, and other home service providers across the United States and Canada.
Financials and Funding
Since its inception, Goodzer has raised a total of approximately $2.1 million in funding over two rounds, with the last funding round amounting to $1.4 million. The company generates an estimated annual revenue of $3.8 million and employs around seven individuals.
Technological Platform and Innovation
Goodzer's proprietary AI-based technology is a cornerstone of its service offerings. This technology enables the automated creation and optimization of advertising campaigns on major search engines and local directories, effectively capturing consumers actively searching for specific services. The system ensures that leads are live, exclusive, and TCPA-compliant, with businesses only paying for valid leads. In 2024, Goodzer launched RocketView, an advanced analytical tool leveraging AI to guide customers on optimizing their ROI from call leads, including insights on the best service areas to target and effective value propositions.
Leadership Team
- Artem Zarutskiy, CEO & Co-founder: Co-founded Goodzer in 2010, initially serving as CTO before becoming CEO in 2016. With a background in computer science and artificial intelligence, he focuses on applying technology to solve real-world problems.
- Dmitry Pakhomkin, President & Co-founder: Brings over 25 years of experience in designing and developing information systems for high-tech startups. Prior to Goodzer, he led IT at Intrinsic, a semiconductor company acquired by Cree Inc.
- Lori Faunce, Head of Marketing: Started her marketing career at a digital startup in the education industry, later acquired by Halyard Capital. She joined Goodzer in 2015, focusing on building products that help local businesses grow.
- Kevin Taggart, Performance Marketing Manager: With extensive experience in marketing and search engine advertising for businesses with a local footprint, he has been optimizing conversions and growth for Goodzer customers since 2018.
- Tanya Sloan, Senior Customer Success Manager: Focused on acquiring and retaining new customers through various marketing channels, she previously worked as a marketing strategist for PNC and Bank of America.
- Amber Dreighton, Customer Success Manager: With a strong background in customer service and digital marketing, she enhances small businesses' digital presence. Prior to Goodzer, she was a Senior Support Specialist and Web Consultant at Thryv.
- Michelle McCracken, Customer Success Manager: Dedicated to fostering the success of clients and their business goals, she has over 15 years of experience contributing to national brand campaigns and managing client relationships.
Competitor Profile
Market Insights and Dynamics: The marketing and advertising industry, particularly in the home services sector, is highly competitive, with numerous companies offering lead generation and advertising solutions. The market is characterized by a growing emphasis on digital marketing strategies and the use of AI technologies to optimize campaign performance.
Competitor Analysis: Goodzer's competitors include companies like AWS, Intesync, Empolis Information Management, and Giuneco. AWS provides information technology solutions and services; Intesync offers AI and strategic e-business solutions for the healthcare sector; Empolis Information Management supplies smart information management software; and Giuneco provides IT consulting and software development solutions. These companies vary in focus and size, with employee counts ranging from 1 to 649.
Strategic Collaborations and Partnerships
In 2021, Goodzer became a strategic partner of Nexstar Network, a member-owned organization comprising over 800 HVAC, plumbing, and electrical home service providers. This partnership allows Goodzer to offer quarterly rebates to Nexstar members and expand its reach within the home services industry.
Operational Insights
Goodzer's distinct competitive advantages include its proprietary AI technology, which automates and optimizes advertising campaigns, and its commitment to delivering exclusive, high-quality leads. The company's focus on transparency, with detailed reporting and no additional fees, sets it apart in an industry often criticized for low-quality, shared leads. Goodzer's ability to provide live, exclusive, and TCPA-compliant leads ensures that clients receive valuable connections with potential customers.
Strategic Opportunities and Future Directions
Looking ahead, Goodzer aims to further leverage emerging AI technologies to enhance its service offerings. The launch of RocketView in 2024 exemplifies this direction, providing clients with advanced analytics to maximize ROI from call leads. The company plans to continue expanding its presence in the United States and Canada, exploring new markets within the home services sector and potentially beyond. By maintaining a focus on innovation and customer success, Goodzer is well-positioned to achieve its future objectives.
Contact Information
- Website: goodzer.com
