GORUCK Company Research Report

Company Overview

Name:

GORUCK

Mission of the Company:

GORUCK aims to build the best, toughest rucking gear to equip the rucking revolution — force multiplying through training, events, and GORUCK Clubs that empower real-world communities in service to something greater than themselves.

Founding:

GORUCK was founded in 2008 by Jason McCarthy, a former member of the Special Forces, and Emily McCarthy, who was in the CIA.

Key People:

Jason McCarthy: Founder and CEO, former Special Forces operative.

Emily McCarthy: Co-founder and member of the CIA at the time of founding.

Headquarters:

No specific information is available about the headquarters location.

Number of Employees:

No information is available.

Revenue:

As of the latest historical data, since 2015, GORUCK generated a revenue of $98,569,919.

Company Recognition:

GORUCK is known for building tough, military-grade rucking gear and fostering a community focused on fitness and military service-inspired events. Its products come with a Scars Lifetime Guarantee, and the company is committed to charitable contributions through its program 1% for Those Who Serve.

Products

Rucksacks

Description: Built to military specifications, providing durability and functionality for both urban and extreme environments.

Key Features:

Bombproof laptop compartment

Opens flat

Multiple organizational pockets

Footwear

Men's & Women's Ballistic Trainers:

Purpose: Ideal for rucking and daily workouts.

Features: Durable construction, reflective details for visibility.

Apparel

Poly-blend Pullovers:

Purpose: Combines comfort with performance, suitable for fitness and everyday wear.

Accessories

Patches, Training Plans, and Ruck Plates:

Purpose: Enhance the rucking experience, allowing customization and personalized training regimes.

Notable Models

GR2 - Waxed Canvas:

Features: Strongest possible duck canvas, TSA compliant, with organized compartments for efficient storage.

Recent Developments

New Products:

GR2 - Waxed Canvas Rucksacks: Newly introduced variant focusing on material heritage and durability.

Partnership with TRX: GORUCK has launched a collaborative project with TRX to enhance training options and tools.

New Features:

No information is available on new features added to existing products.

Partnerships and Commitments:

1% for Those Who Serve: GORUCK donates 1% of its annual top-line revenue to non-profits supporting military, veterans, first responders, and various community servants.

Other Developments:

Scars Lifetime Guarantee: Continued commitment to lifetime warranties for all gear, showcasing confidence in product durability.

GORUCK Events: Over 1,000 events annually led by Special Forces veterans aimed at building strong and engaged communities.

This company has an engrained focus on community engagement, likely inspired by the founders' military backgrounds, aiming to extend its philosophy of resilience, service, and efficient outdoor fitness through its business operations and product lines. This reflects not only in their commercial activities but in the social commitments they undertake.