Background
GoSee Local is a specialized platform dedicated to enhancing local events and business visibility in Central Florida. The company focuses on providing an affordable and user-friendly ticketing system coupled with a comprehensive business directory. By serving as a centralized ecosystem, GoSee Local simplifies the process for event organizers to promote and sell tickets for a diverse range of events, including wine walks, food tours, and seated ticket layouts. The platform aims to attract enthusiastic consumers and event attendees, thereby boosting revenue and fostering long-term customer relationships for local businesses.
Key Strategic Focus
GoSee Local's strategic focus centers on empowering local businesses and event organizers by offering tools that increase online visibility, improve local SEO rankings, and enhance brand awareness. The platform provides features such as multiple venue event listings, event sponsor and vendor profiles, and a ratings and reviews system. These tools are designed to create a seamless experience for both organizers and attendees, facilitating efficient event management and promotion.
Technological Platform and Innovation
GoSee Local distinguishes itself through its adaptable and versatile technology, designed to grow alongside businesses. The platform offers an innovative multiple venue event location feature, allowing organizers to list multiple venues on a single event page with directional route mapping. Additionally, it provides functionalities for creating profiles for event sponsors, vendors, and partners, as well as a system for attendee ratings and reviews. These features collectively enhance the event planning and promotion process, offering a comprehensive solution for local businesses.
Leadership Team
James Kane serves as the founder of GoSee Local. With over 20 years of experience in business development and sales within the events and entertainment industry, Kane has a proven track record of building category-defining companies. His expertise spans multi-industry events and record-breaking celebrations in Asia, leveraging hospitality and event operations know-how into the creation of GoSee Local.
Competitor Profile
In the realm of local event promotion and ticketing, GoSee Local faces competition from platforms such as Eventbrite and Meetup. Eventbrite offers a global event management and ticketing platform, while Meetup focuses on facilitating group meetings and events based on shared interests. These competitors provide similar services but may not offer the same level of integration with local business directories or the specific focus on Central Florida that GoSee Local provides.
Strategic Collaborations and Partnerships
GoSee Local collaborates with local businesses and event organizers to enhance the visibility and success of events in Central Florida. By integrating business listings with event promotions, the platform fosters partnerships that benefit both organizers and local venues, creating a synergistic ecosystem that drives customer engagement and revenue growth.
Operational Insights
GoSee Local's strategic considerations include focusing on the Central Florida market, offering a comprehensive suite of tools for event organizers, and providing a seamless experience for attendees. The platform's distinct competitive advantages lie in its integration of event ticketing with business listings, its user-friendly interface, and its commitment to supporting local businesses and events.
Strategic Opportunities and Future Directions
Looking ahead, GoSee Local plans to expand its services beyond Central Florida to other regions, including Texas and Georgia. This expansion aims to replicate the platform's success in new markets, providing local businesses and event organizers with the tools they need to thrive. By continuing to innovate and adapt to the needs of its users, GoSee Local is well-positioned to achieve its future objectives.