GoWit Technology - Company Research Report
Company Overview
Name, Mission of the Company
Company Name: GoWit Technology
Mission: GoWit is committed to unlocking retail media potential by offering an omnichannel Retail Media Advertising platform for multi-brand retailers, marketplaces, and groceries. Their goal is to enhance monetization and extend customer reach across various channels.
Founding Information
Founded: 2019
Founders: Emrah Adsan (CEO), Şerafettin Yarar (CTO), Ahmet Enes Dabanlıoğlu (CPO)
Key People
- Emrah Adsan: CEO
- Şerafettin Yarar: CTO
- Ahmet Enes Dabanlıoğlu: CPO
- Vincent Pelillo: Board Advisor
Headquarters
Location: Newark, Delaware, US
Number of Employees
Number of Employees: 24
Revenue of the Company
No information is available.
What is the Company Known For
GoWit Technology is known for its cutting-edge omnichannel Retail Media Advertising platform designed to help retailers, marketplaces, and grocery stores enhance their monetization strategies and drive top-line growth.
Products
What Products Do They Offer
- Omnichannel Retail Media Advertising Platform
- GoWit RMA (Retail Media Ads): A software suite designed to help partners monetarily capitalize on advertising spaces through several ad types.
High-Level Description of the Products
- Omnichannel Strategy: Integrates marketing channels to deliver ads across onsite native ads, off-site programmatic, and in-store ad types.
- AI-Powered Bidding Engine: Uses artificial intelligence algorithms for auctioning ad spaces to yield maximum value.
- Data and Audience Management: Activates first-party data for precise customer targeting and insight generation.
Key Features of Each Product
- Omnichannel Strategy:
- Reach customers at different stages of their shopping journey.
- Use of Sponsored Brands, Sponsored Display, and Sponsored Product ads.
- AI-Powered Bidding Engine:
- Maximizes ad space value through AI auction algorithms.
- Precision targeting for higher Return on Advertising Spend (ROAS).
- Data and Audience:
- Uses first-party data for actionable insights.
- Ensures privacy while personalizing customer experiences.
Recent Developments
What Are the Recent Developments in the Company
- Partnerships and Client Success:
- Successfully partnered with Teknosa resulting in a significant increase in conversion rates and ROAS.
- Metrics: 100+ ROAS and 2.65% CVR.
What Are the New Products Launched
Free Self-Service Retail Media Ads Integration:
- Recently launched a self-service RMA platform to allow for seamless integration in 15 minutes.
What Are the New Features Added to the Existing Products
- New self-service capabilities and fast integration (15 minutes).
- Enabled immediate ad launching within seconds.
Any New Partnerships etc
- Teknosa Collaboration: Leveraged GoWit’s Retail Media Ads platform for significant growth in online and offline sales.
- Expansion supported by recent funding and partnerships mainly in the MENA and SEA regions.
Insights and Information
- Industry: Software Development, AdTech
- Specialties: ID solutions, Retail Media
- Locations: Capitol Trail, Newark, Delaware 19711, US
Core Values and Culture
- People First, Things Second: Trust and team adaptation.
- Diverse Environments, Inclusive Practices: Innovation through diverse perspectives.
- Transparent and Open Communication: Fluid hierarchy for transparent communication.
- Agile Work Culture: Continual improvement through experimentation and team collaboration.
Conclusion
GoWit Technology stands out in the AdTech industry with its advanced Retail Media Advertising solutions that drive significant revenue growth through innovative and precise targeting capabilities across multiple channels. Their partnerships, such as with Teknosa, demonstrate their capacity to deliver tangible and impressive business outcomes.
