GrabOn Company Profile

Background

Overview

Founded in 2013 by Ashok Reddy, GrabOn is a Hyderabad-based online savings platform that has redefined the Indian e-commerce landscape by offering users access to a vast array of coupons and deals across diverse categories. The company's mission is to make savings accessible to everyone, enhancing the shopping experience by providing genuine, real-time discounts. Over the past decade, GrabOn has solidified its position as India's premier coupons marketplace, serving over 45 million consumers and partnering with more than 4,500 leading e-commerce brands.

Key Strategic Focus

Core Objectives

User-Centric Approach: Prioritizing customer satisfaction by delivering authentic and updated coupons, ensuring a seamless and ad-free user experience.

Technological Innovation: Investing in advanced technologies, including artificial intelligence, to personalize savings and enhance the digital coupon experience.

Strategic Partnerships: Forging alliances with top e-commerce companies to expand reach and offer exclusive discounts to a broader audience.

Primary Markets

While initially focusing on the Indian market, GrabOn expanded its footprint into the U.S. coupon space in 2022, marking its first step toward global expansion.

Financials and Funding

Funding History

GrabOn has been a self-funded startup since its inception, choosing to bootstrap its way to success. This approach has allowed the company to maintain autonomy, make decisions aligned with its core values, and prioritize users above all else.

Revenue Model

The company generates revenue through affiliate commissions, sponsored listings, and advertising fees. When users click on a coupon or deal link and make a purchase, GrabOn receives a commission from the merchant. Additionally, the platform offers premium advertising spaces where brands can promote their special offers and products.

Technological Platform and Innovation

Proprietary Technologies

Buzz Notification Feature: An industry-first feature that alerts users about the latest coupons, hottest offers, and ongoing sales, enhancing user engagement and satisfaction.

AI-Powered Personalization: Utilizing artificial intelligence to provide personalized savings and deals, setting a new industry standard for convenience and efficiency.

Scientific Methodologies

Data Analytics: Employing advanced algorithms and analytics to track user interaction, optimize deal visibility, and ensure the most relevant offers reach the appropriate audience.

Leadership Team

Ashok Reddy – Founder & CEO

Ashok Reddy, an alumnus of Harvard Business School and the Indian School of Business, founded GrabOn in 2013. With over 15 years of experience in the technology industry, he envisioned creating a platform that makes savings accessible to everyone. Under his leadership, GrabOn has evolved from a small startup into a pioneering force in the world of online savings.

Competitor Profile

Market Insights and Dynamics

The affiliate e-commerce market accounts for around 16% of all e-commerce sales globally. In India, the online coupons and deals segment has seen significant growth, with companies like GrabOn leading the way.

Competitor Analysis

In the U.S. market, GrabOn faces competition from platforms such as Dealspotr, Wethrift, and Capital One Shopping. These competitors offer similar services, providing users with access to a wide array of discount coupons and deals.

Strategic Collaborations and Partnerships

GrabOn has established partnerships with over 4,500 leading e-commerce brands, including Amazon, Flipkart, Rapido, MakeMyTrip, HappyEasyGo, Uber, and Urban Company. These collaborations have enabled the company to offer exclusive discounts to a vast consumer base and have played a vital role in its growth and market position.

Operational Insights

Competitive Advantages

Authenticity and Validation: Providing genuine, handpicked coupons that are validated frequently, ensuring a seamless experience for users.

User-Friendly Interface: Offering an ad-free, intuitive platform that enhances the shopping experience.

Innovative Features: Introducing industry-first features like Buzz Notifications to keep users informed about the latest deals.

Strategic Opportunities and Future Directions

Looking ahead, GrabOn plans to extend its reach into other countries, providing consumers worldwide access to unbeatable deals and discounts. The company remains committed to adapting to the evolving needs of users, embracing emerging technologies, and exploring new avenues to enhance shopping experiences.