Company Research Report: Grace Management Group
Company Overview
- Name: Grace Management Group
- Mission: The company is focused on creating quality fragrance products that bring memorable experiences to customers and support charitable causes such as feeding children and combating human trafficking.
- Founded: 1975
- Founders: Bob and Sylvia Caldwell
- Key People:
- Bob Caldwell (President)
- Sarah Caldwell
- Mark Johnson (Retail Expert)
- Lyn Pesterfield (Regulatory Compliance)
- Missy Johns (Regional Sales Coach)
- Lori Crockett, CPIM, CPM (Supply Chain Director)
- Headquarters:
- 951 S. Pine Street, Suite 200, Spartanburg, SC 29302, United States
- Number of Employees: 201-500
- Revenue: No information is available
- Known For: Being one of the largest home fragrance manufacturers in the U.S., known for transforming the fragrance industry with their expertise in fragrance, color, product formulation, and packaging trends.
Products
Grace Management Group offers a diverse range of products through its family of brands, each with unique offerings:
Greenleaf
- Products Offered:
- Scented sachets
- Foaming hand soaps
- Room sprays
- Product Descriptions:
- Sachets: Fragrance-filled packages ideal for freshening up drawers, closets, and personal spaces.
- Foaming Hand Soaps: Available in various scents, providing both hygiene and pleasant fragrance.
- Room Sprays: Non-aerosol sprays designed to freshen up any room with a variety of scent options.
- Key Features:
- Sustainable and earth-friendly
- Support charitable causes through purchases
Bridgewater Candle Company
- Products Offered:
- Jar candles
- Patterned and petite candles
- Product Descriptions:
- Jar Candles: Each purchase feeds three meals to a child in partnership with Rice Bowls.
- Patterned and Petite Candles: Stylish and compact, designed to enhance home ambiance.
- Key Features:
- Partnership with Rice Bowls to combat hunger.
- Over 15 million meals provided globally.
Votivo
- Products Offered:
- Luxury candles
- Fragrance oils
- Diffusers
- Product Descriptions:
- Luxury Candles: High-end candles crafted to create memorable experiences.
- Fragrance Oils and Diffusers: Designed for the discerning consumer looking for high-quality room scents.
- Key Features:
- Focus on crafting unique, memorable scents.
- Aesthetic and functional design.
NOTES®
- Products Offered:
- Refillable and reusable candles
- Product Descriptions:
- Sustainable Candles: Offering a more sustainable option for consumers with refillable candle bases.
- Key Features:
- Environmentally friendly, minimal waste design.
Audrey’s
- Products Offered:
- Seasonal and everyday home decor
- Product Descriptions:
- Decor Products: Wide range of decorative items for home environments, catering to seasonal themes and daily use.
- Key Features:
- Focus on leading trends and high-quality items.
Recent Developments
- New Products/Features Launched: Blake Lively's new hairline scent was inspired by Bridgewater Candles, highlighting a new alignment between celebrity and brand recognition.
- New Partnerships and Acquisitions:
- Audrey's, a leader in home decorative and accessory space, was recently acquired by Grace Management Group, expanding their influence into home decor.
- Social and Ethical Initiatives: The company continues its philanthropic efforts through Greenleaf Cares, contributing 3% of every purchase to combat human trafficking, and the Bridgewater Candle Light a Candle Feed a Child program.
This report showcases the extensive offerings and social commitments of Grace Management Group, positioning them as a leader in the fragrance industry with strong charitable affiliations.
