GU

Grad Concept Usa


Grad Concept USA



Overview and Products



Grad Concept USA, a subsidiary of the BURGER & CIE group, specializes in innovative fastening solutions, particularly the clip-on fixing system featuring 100% hidden fasteners. This technology is designed to simplify and expedite construction projects, making it equally suitable for residential and commercial applications. Key products offered by Grad Concept USA include:
  • Decking

  • Cladding

  • Vertical and Horizontal Siding

  • Soffits

  • Pedestal Systems

  • Fences

  • Interior Wall Coverings


Unique Selling Points



Grad Concept USA products stand out due to several notable features:
  • Pre-equipped Rails with Clips: No need for individual clip fastening.

  • No Pre-drilling Required: Boards can be snapped directly over clips.

  • Even Gaps and Straight Boards: Ensures a uniform appearance.

  • Cost and Time Efficiency: Reduced need for equipment, labor, and fasteners.


Recognition and Achievements



  • Best Product Winner at the Texas Star Awards 2024.

  • Positive industry reception as a "game changer" in decking construction due to product functionality that makes deck building easier and faster.


Market Strategy



Grad Concept USA is working on expanding its market presence in North America. Efforts include:
  • Active participation in industry events such as the National Association of Home Builders’ International Builders’ Show (IBS).

  • Strategic partnerships with companies like Tantimber and involvement with NADRA (North American Deck and Railing Association).


Leadership



Gwladys Petit, MBA, is the CEO of Grad Concept USA. Operating from Houston, Texas, she leads the company’s North American operations and has been recognized for her leadership and strategic direction. Gwladys Petit has a background in providing online training for mechanical designers and has been active on platforms like LinkedIn, highlighting company achievements and industry trends.

Contact Information



  • Phone: +1 800 319 7089

  • Regional Manager, USA/Canada: Gwladys Petit

  • Email: infoUS@gradconcept.com


  • Social Media:




  • [Pinterest](#)


Competitive Landscape



Main Competitors



Kebony



  • Kebony USA specializes in modified wood products for decking and cladding. Notable for its patented timber modification technology.

  • Key Products: Cladding, decking, and millwork with a 30-year warranty against rot and decay.

  • Partnership: Recently partnered with Grad Concept USA on a rainscreen system.


Thermory



  • Thermory USA is a leading manufacturer of thermally modified wood, providing materials for decking, cladding, and saunas.

  • Key Products: Emphasizes durability, stability, and eco-friendliness of their thermowood products.

  • Market Position: Largest producer of thermally modified hardwood worldwide with significant expertise in the European market.


Novawood



  • Novawood focuses on thermally modified wood for both interior and exterior applications.

  • Key Products: Decking, cladding, louvers, and customized solutions.

  • Production: High production capacity, extensive global reach with exports to over 80 countries.


Dasso Group



  • Dasso Group is renowned for its bamboo products, including flooring, decking, and paneling.

  • Key Features: Utilizes advanced technology and patent-owned processes to produce high-quality bamboo solutions.

  • Global Reach: Extensive exporter with numerous manufacturing facilities in China.


Brazilian Lumber



  • Brazilian Lumber imports and supplies tropical hardwoods and composite decking materials.

  • Key Products: Notable for Ipe wood and other tropical hardwood species, as well as composite decking.

  • Operations: Wide range of milling services and direct importation from mills in Brazil.


Market Position and Strategy



Grad Concept USA positions itself as an innovative market disruptor in the fastening systems for decking and cladding. The key differentiators include their efficient clip-on systems, strategic partnerships, and rapid expansion into the North American market. Aligning with industry associations such as NADRA bolsters their credibility and market penetration efforts.

By maintaining close collaborations with prominent wood product manufacturers and focusing on system efficiency, Grad Concept USA aims to streamline construction processes and promote sustainable building practices.

Contact Information