Company Overview
Graham & Brown is a distinguished UK-based wallpaper and home décor company, founded in 1946. Recognized for its innovative approach to wall decoration and home improvement, the company offers a diverse product line including wallpaper, curtains, shades, and wall art, and has expanded its offerings to include soft furnishings and textiles. The company's commitment to quality and design caters to a multitude of styles and preferences. Headquartered on Stanley Street, Blackburn, Lancashire, England, Graham & Brown also operates in the United States with an office at 50 Millstone Road, East Windsor, NJ. The company is dedicated to sustainability, being carbon neutral and aiming for carbon zero status within the next decade.
Product Offerings
Graham & Brown is renowned for its diverse and high-quality product range, particularly its extensive selection of over 700 wallpaper designs. The company's products blend innovation and tradition, often reviving heritage patterns with vibrant color palettes. Key introductions include the 2025 Design of the Year, "Rivington Folly", and the Color of the Year, "Elderton", a neutral-toned brown.
Customer Engagement and Satisfaction
The company boasts a strong reputation with a customer satisfaction rating of 4.5 out of 5 stars based on over 15,000 reviews. Engaging with customers is a priority, and Graham & Brown encourages community interaction through social media, using the hashtag #grahamandbrown to enhance brand loyalty and customer connection.
Recent Developments
Graham & Brown is undergoing a significant transition to a digital production model, resulting in the closure of its Blackburn manufacturing site, affecting approximately 100 jobs. This strategic move underscores the company's dedication to modernizing operations and incorporating digital advancements.
Leadership Team
The leadership team at Graham & Brown is comprised of individuals with diverse expertise:
- Andrew Graham, MBE serves as the CEO and is a key figure in directing the company's strategy since 1997. His leadership emphasizes collaboration and community engagement, aligning with corporate social responsibility.
- Mark Jackson McCauley, the Commercial Director since 2016, plays a pivotal role in business strategy and market expansion.
- Lisa Mitchell, a director appointed in 2015, provides financial oversight as a Chartered Accountant.
Competitor Profile
Overview of Graham & Brown
As a major player in the decorative home products industry, Graham & Brown focuses on designing and manufacturing wallpapers, operating from its headquarters in Lancashire, United Kingdom. The company employs approximately 346 individuals and generates an annual revenue of $108.6 million, achieving market recognition for its flamboyant and elegant designs that suit various interior preferences.
Key Competitors
1. Wallpaper Direct
- Headquarters: Eastbourne, Sussex, United Kingdom
- Employees: 51-200
- Operates under C. Brewer & Sons Limited, established in 1904.
- Pioneers in online wallpaper retail since 1999 with over 5,000 patterns.
2. Displate
- Specializes in artistic metal posters.
- Engages a worldwide community of over 40,000 artists.
3. Farrow & Ball
- Known for its high-quality paint and wallpaper.
- Emphasizes traditional manufacturing methods and sustainability.
4. Hygge & West
- Boutique company with unique pattern-based wallpapers.
- Collaborates with independent artists for bespoke designs.
5. Burke Decor
- Online retailer specializing in home decor since 2007.
- Offers over 80,000 items, focusing on unique design-oriented products.
Market Position & Strategic Insights
Graham & Brown is ranked 7th among 65 active competitors, showcasing its established market presence with opportunities for growth. By focusing on innovation and sustainable design practices, the company can attract modern consumers and expand its market share in a competitive landscape.
