Graphicolor Printing, Inc. is a full-service commercial printing company based in New Berlin, Wisconsin. Established in 2000, the company has built a reputation for delivering high-quality print solutions tailored to meet the diverse needs of its clientele. With a mission to simplify the printing process for clients, Graphicolor emphasizes personalized service, ensuring projects are completed on time, within budget, and to exact specifications. The company's vision centers on integrating traditional print methods with modern digital technologies to provide comprehensive branding solutions. Operating in the commercial printing industry, Graphicolor stands out for its commitment to quality, customer service, and technological innovation.
Key Strategic Focus
Graphicolor Printing's strategic focus encompasses a range of services designed to cater to various client requirements:
- Digital and Offset Printing: Offering solutions for projects of all sizes and complexities, utilizing both digital and traditional offset printing methods.
- Wide Format Printing: Capable of printing up to 60 inches wide on a variety of substrates, including direct-to-board printing.
- Mailing Services: Providing comprehensive mailing solutions, from inkjetting postcards to managing large-scale mailings.
- Promotional Items and Branded Apparel: In-house embroidery, T-shirt printing, and direct object printing services to enhance brand visibility.
- Print On-Demand: Custom-built portals for streamlined order processing and inventory management.
The company leverages advanced technologies to ensure high-quality outputs and efficient workflows, targeting markets that require reliable and versatile printing solutions.
Technological Platform and Innovation
Graphicolor Printing distinguishes itself through the adoption of cutting-edge technologies:
- Heidelberg’s Prinect Prepress Manager and Signa Station: Implemented in January 2017, these systems have enhanced throughput, productivity, and efficiency by automating prepress tasks such as preflighting, impositioning, calibration, and platesetting.
- Fujifilm's Acuity Select 26: Acquired to meet the demand for high-quality wide-format printing on various substrates up to two inches thick, this flatbed press has enabled Graphicolor to double its wide-format revenue within a year.
These technological investments underscore the company's commitment to innovation and its ability to adapt to evolving industry demands.
Leadership Team
Graphicolor Printing's leadership comprises experienced professionals dedicated to delivering exceptional service:
- Mike Huebner, President: With over 30 years in the industry, Mike emphasizes personalized service and has instilled a customer-centric culture within the company.
- Jeff Huebner, Operations Manager: Overseeing daily operations, Jeff ensures efficient workflow and quality control across all projects.
- Liz Jaskulski, Manager of All Things Awesome & Money Maestra: Responsible for financial management and administrative operations.
- Jeremy Esser, Print Superhero: Bringing over 20 years of experience, Jeremy is known for his problem-solving skills and dedication to client satisfaction.
- Andrea Michlig, Print Wonder Woman: Combining her background in education with print expertise, Andrea guides clients through the printing process with ease.
- Dana Garven, Account Executive: With over 25 years in print and direct mail, Dana focuses on making clients' jobs stress-free and successful.
- Kathy Edwards, Account Executive: An accomplished sales professional with extensive experience in print and direct mail, Kathy provides unmatched account management services.
- Tom Werner, Account Executive: Bringing close to 30 years of experience, Tom is known for his reliability and willingness to go the extra mile for clients.
- Dennis Lynch, Customer Service Manager: With over 30 years in the print industry, Dennis ensures that every print job meets client expectations, regardless of size.
- Rob Huebner, Customer Service Specialist – Buyer: With over 30 years of hands-on experience, Rob focuses on exceeding client expectations through excellent customer service and product quality.
- Sue Llanas, Customer Service Specialist: With several years in customer service, Sue enjoys working with people and challenges herself to exceed customer expectations.
- Angela Miller, Customer Service Specialist: Dedicated to providing exceptional customer service and ensuring client satisfaction.
- Brian Herwig, Customer Service Specialist: Focused on delivering high-quality service and building strong client relationships.
- Ben Smith, Customer Service Specialist: Committed to assisting clients and ensuring their printing needs are met efficiently.
This team collectively brings over 250 years of experience, averaging 23 years per member, reflecting a deep understanding of the industry's nuances and client needs.
Competitor Profile
In the competitive commercial printing industry, Graphicolor Printing operates alongside several notable companies:
- Quad/Graphics: A global marketing solutions provider offering a wide range of print and related services.
- RR Donnelley: Provides multichannel business communications and marketing solutions.
- Deluxe Corporation: Offers printing services along with financial technology solutions.
These competitors focus on large-scale operations and diversified services, whereas Graphicolor differentiates itself through personalized service, technological adaptability, and a commitment to sustainability.
Strategic Collaborations and Partnerships
Graphicolor Printing has established strategic partnerships to enhance its service offerings:
- Heidelberg: Collaboration for advanced prepress solutions, improving workflow efficiency and product quality.
- Fujifilm: Partnership for wide-format printing capabilities, enabling the company to meet diverse client demands and expand its market reach.
These collaborations have been instrumental in Graphicolor's growth and ability to offer comprehensive printing solutions.
Operational Insights
Graphicolor Printing's operational strategy focuses on:
- Customer-Centric Approach: Prioritizing client needs and ensuring personalized service.
- Technological Investment: Adopting advanced printing technologies to enhance efficiency and product quality.
- Sustainability Practices: Implementing eco-friendly measures, such as recycling materials and using vegetable-oil-based inks, to minimize environmental impact.
These strategies position Graphicolor as a responsive and responsible player in the printing industry.
Strategic Opportunities and Future Directions
Looking ahead, Graphicolor Printing aims to:
- Expand Service Offerings: Introduce new printing technologies and services to meet evolving client needs.
- Enhance Digital Integration: Develop web-to-print solutions and online portals for streamlined client interactions.
- Strengthen Market Presence: Leverage technological capabilities and personalized service to capture a larger share of the commercial printing market.
By building on its current strengths, Graphicolor is well-positioned to achieve these objectives and continue its trajectory of growth and innovation.
Contact Information
- Website: [Company Website]
- Social Media:
- Facebook: [Facebook Page]
- LinkedIn: [LinkedIn Page]
For inquiries, clients can reach out via the contact form on the company's website.
