G

green-badger

lightning_bolt Market Research

Overview



Green Badger is a prominent Software as a Service (SaaS) company specializing in automating sustainability practices within the construction sector. The company was founded in 2014 by Tommy Linstroth, with a core focus on streamlining the Leadership in Energy and Environmental Design (LEED) documentation process, which was identified as a critical challenge in sustainable construction by Linstroth. Over the years, Green Badger has established itself as a vital platform for managing LEED and Environmental, Social, and Governance (ESG) compliance.

Company Details



  • Headquarters: Savannah, GA

  • Industry: Sustainable Construction Software

  • Company Size: 2–10 employees


  • Contact: (912) 401-2888


Green Badger aims to enhance transparency and third-party verification in design standards, trusting its platform to more than 2,000 project teams. Their commitment extends beyond software solutions to broader environmental responsibilities, exemplified by their initiative of planting over 16,000 trees.

Leadership Team



  • Tommy Linstroth: Founder and CEO

With over 20 years of experience in sustainable design, Tommy Linstroth transitioned from consulting to establishing Green Badger. He is motivated by a vision to simplify LEED certification processes and enhance efficiency.

  • Kristin Brubaker: Customer Acquisition and Education Manager

Kristin specializes in guiding construction teams towards achieving LEED and ESG objectives, serving also on boards like Green Building United to advocate sustainable practices.

  • Lauren Richardson: Sustainability Manager

An advocate for sustainability, Lauren mentors clients with resources aligned with accreditation programs like WELL AP and SITES AP.

  • Wiley Gross: Sustainability Associate

As a recent recruit, Wiley brings expertise in LEED AP BD+C, focusing on sustainability engineering.

  • Kati Breckenridge: Marketing Manager

  • Lauren Breckenridge: Sustainability Associate


Funding and Growth



Green Badger has successfully raised approximately $1.14 million in funding, primarily backed by investors such as Village Capital and Shadow Ventures. The significant round in June 2022, amounting to $1.125 million, was aimed at strengthening their compliance, education, and consumer support functionalities.

Recent Developments



The company has pioneered the development of the first virtual LEED consultant, an AI-enabled tool to aid construction professionals in effectively managing LEED and ESG projects. This innovation represents a potential paradigm shift in sustainable construction management by offering actionable and practical guidance.

Green Badger also focuses on integrating social metrics into their ESG platforms, presenting a holistic approach to sustainability that includes a diversity of social responsibility factors.

Strategic Positioning



Green Badger strongly positions itself in the sustainable construction industry by its continued commitment to innovation, user empowerment through education, and enhanced software capabilities. The strategy is oriented towards sustained growth, technological advancement, and steadfast environmental stewardship, setting a benchmark for its competitors in the sustainability SaaS domain.

Competitor Profile



Market Position



Green Badger operates within the Sustainable Construction Software sector. Competitors vary from energy efficiency solution providers to broader construction project management software.

Competitors



1. SalesVista
  • Revenue: $1.4 million

  • Employees: 15

  • Growth: Decline of 17%


2. Ursi Technologies
  • Revenue: $6.3 million

  • Employees: 49

  • Growth: Increase of 26%


3. 7Factor Software
  • Revenue: $7.6 million

  • Employees: 53

  • Growth: Increase of 6%


Other competitors include TraQtion, Shujinko, Vistalytics, and Micad Systems.

Industry Insights



Green Badger's niche market, heavily focused on ESG compliance and sustainable building practices, presents significant growth opportunities. As sustainability becomes increasingly prioritized, Green Badger’s solutions for LEED compliance are poised to experience heightened demand, expanding their market share and product offerings.

Additional Information



To learn more about Green Badger's services, visit their official website: [getgreenbadger.com](https://getgreenbadger.com) or contact them directly at (912) 401-2888.
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