Overview
Greenleaf Trust is a specialized wealth management firm focused on asset management, trust administration, and retirement plan services. Operating as a privately held, trust-only bank, it serves high-net-worth families and entities. With a headquarters in Michigan, Greenleaf Trust is renowned for its multigenerational wealth management solutions, which encompass fiduciary expertise, philanthropic planning, and lifestyle enrichment. The firm has consistently been recognized as one of the "Best and Brightest Companies to Work For," highlighting its commitments to integrity, client focus, and employee satisfaction.
Company Services
Greenleaf Trust offers an extensive suite of services tailored to diverse client requirements:
- Wealth Management: The firm provides goals-based wealth management and asset management, founded on disciplined investment policies.
- Trust Administration: Specializing in trust and estate administration, Greenleaf Trust offers significant expertise in fiduciary services.
- Retirement Plan Services: Comprehensive retirement plan management is provided, ensuring oversight of regulatory requirements.
- Family Office and Institutional Services: Greenleaf Trust extends services for family offices and offers tailored services for institutional clients.
Executive Leadership
Greenleaf Trust's leadership team blends extensive industry experience with strategic oversight:
- Michael F. Odar, CFA®, serves as the President and CEO. Joining the firm in 1999, his pivotal roles have included Senior Research Analyst, Director of Research, and Director of Wealth Management. Odar, based in Kalamazoo, is an alumnus of Michigan State University and the University of Chicago and leads the firm's strategic plan focused on sustaining long-term portfolio management excellence.
- Bill Feldmaier is the Managing Director for Southeast Michigan, leading market strategy with over 20 years of experience in financial services, particularly in institutional pension and 401(k) spaces, based in the Detroit Metropolitan Area.
- Daniel L. Baker, J.D., holds the position of Senior Vice President and Director of Business Development & Trust Relationship Officer. With over 25 years as a practicing attorney, he coordinates sales and services for personal trust clients.
- Karen A. Baldwin, CSP™, SHRM-SCP™, NDCCDP, as the Executive Vice President & Director of Human Resources, has over 20 years in banking and 25 years in human resources, known for fostering an inclusive workplace culture at Greenleaf Trust.
- James W. Gray, CFA®, the Chief Strategy Officer, plays a key role in forming and communicating strategic initiatives. His prior experience at Whirlpool Corporation ensures strategic alignment with client-focused service delivery.
Corporate Culture and Values
Greenleaf Trust's corporate culture is rooted in integrity, accuracy, continuous improvement, and teamwork. A client-focused approach ensures that services are tailored to individual needs, aided by advanced technology and a transparent fee structure. The firm has a high client satisfaction rate, seeking constant enhancement of client experiences through innovation and employee development. Greenleaf Trust is actively involved in community service, demonstrating its commitment to social responsibility.
Competitor Overview
Within a competitive landscape, Greenleaf Trust distinguishes itself through personal client service amid notable competitors:
1. American Trust & Savings Bank: Offers a broad range of financial services, including online and mobile banking, and is a significant player in the financial sector.
2. Fidelity Investments: As one of the largest asset managers globally, Fidelity offers a wide array of financial products, including investment management, retirement planning, and brokerage services, with assets under management totaling $5.8 trillion.
3. Huntington National Bank: A regional bank with $204 billion in assets, founded in 1866 and headquartered in Columbus, Ohio. Huntington provides commercial, small business, and consumer banking alongside mortgage and wealth management services.
4. Raymond James Financial: Based in St. Petersburg, Florida, Raymond James offers retail and commercial banking, investment banking, and wealth management services, with reported revenues of $14.92 billion in 2024 and a global presence.
Revenue and Workforce
Greenleaf Trust generates approximately $52.2 million in annual revenue and operates with a dedicated staff of 226 employees. The firm's scale enables it to provide personalized service, contrasting with the broad strategies of larger competitors. By continually innovating and tailoring investment strategies, Greenleaf Trust ensures robust growth and maintains a strong position in the dynamic financial market.
Note: Greenleaf Trust actively maintains social media profiles for client engagement and updates.
