GreenMoney Journal Company Profile

Background

Overview

GreenMoney Journal, established in 1992 by founder Cliff Feigenbaum, is a leading global media brand dedicated to sustainable business and impact investing. The publication transitioned from a quarterly print magazine to an online platform in 1995, expanding its reach and influence in the field. In 2013, founder and managing editor Cliff Feigenbaum was recognized as one of the "Top 100 Thought Leaders in Trustworthy Business" by Trust Across America. The journal's mission is to help individuals make informed decisions from "the stock market to the supermarket," with an overarching goal to 'influence capital.'

Mission and Vision

GreenMoney Journal aims to provide insightful and trustworthy information on sustainable business practices and impact investing, empowering readers to align their financial decisions with their values. The vision is to foster a global community that supports and promotes sustainable economic practices, contributing to a more equitable and environmentally responsible world.

Primary Area of Focus

The journal focuses on sustainable business, impact investing, renewable energy, organic agriculture, and ethically-made products. It serves as a resource for individuals and organizations seeking to integrate sustainability into their financial and business strategies.

Industry Significance

As a pioneer in the field of sustainable finance, GreenMoney Journal has played a crucial role in educating and informing investors and businesses about the importance of aligning financial decisions with environmental and social values. Its long-standing presence and commitment to quality journalism have established it as a trusted source in the industry.

Key Strategic Focus

Core Objectives

Education and Awareness: Providing comprehensive information on sustainable business practices and impact investing to empower readers to make informed decisions.

Community Building: Fostering a global community of like-minded individuals and organizations committed to sustainable economic practices.

Influence Capital: Encouraging the flow of capital towards businesses and initiatives that prioritize environmental and social responsibility.

Specific Areas of Specialization

Sustainable Business Practices: Covering topics related to corporate responsibility, ethical business operations, and sustainable supply chains.

Impact Investing: Providing insights into investment opportunities that generate social and environmental impact alongside financial returns.

Renewable Energy and Organic Agriculture: Reporting on developments and trends in renewable energy sources and organic farming practices.

Ethically-Made Products: Highlighting products and companies that adhere to ethical manufacturing processes and fair labor practices.

Key Technologies Utilized

While specific technological platforms are not detailed, GreenMoney Journal leverages digital media tools to disseminate content, including its biweekly eJournal and the GreenMoney Talks podcast, to reach a broad audience.

Primary Markets or Conditions Targeted

The journal primarily targets individuals and organizations interested in sustainable investing and business practices, including investors, business leaders, and consumers seeking to make environmentally and socially responsible choices.

Financials and Funding

Funding History

Specific details regarding GreenMoney Journal's funding history are not publicly disclosed. The publication has sustained its operations through a combination of subscription revenues, advertising, and strategic partnerships.

Recent Funding Rounds

There is no publicly available information about recent funding rounds for GreenMoney Journal.

Notable Investors

Information about individual investors is not publicly disclosed.

Intended Utilization of Capital

Capital is utilized to support editorial content creation, expand distribution channels, and enhance technological infrastructure to improve user experience and engagement.

Pipeline Development

Key Pipeline Candidates

GreenMoney Journal continually develops content related to sustainable business and impact investing, including articles, reports, and podcasts. Specific upcoming content or initiatives are not detailed in the available information.

Stages of Development

Content development progresses through research, writing, editing, and publication stages, with ongoing efforts to expand coverage and depth in various topics related to sustainability and impact investing.

Target Conditions

The journal addresses global environmental and social challenges, focusing on solutions and strategies for sustainable economic practices.

Relevant Timelines for Anticipated Milestones

Specific timelines for upcoming content or initiatives are not provided in the available information.

Technological Platform and Innovation

Proprietary Technologies

GreenMoney Journal utilizes its website and digital platforms to distribute content, including articles, reports, and podcasts. The launch of the GreenMoney Talks podcast in 2025 represents an expansion into multimedia content delivery.

Significant Scientific Methods

The journal employs investigative journalism and data analysis to produce in-depth reports on sustainable business practices and impact investing trends.

AI-Driven Capabilities

There is no specific information indicating the use of AI-driven capabilities in content creation or distribution.

Leadership Team

Cliff Feigenbaum

Position: Founder and Publisher

Professional Background: Cliff Feigenbaum has a background in sustainable business and impact investing journalism. He was recognized as one of the "Top 100 Thought Leaders in Trustworthy Business" in 2013.

Key Contributions: As founder and publisher, Cliff has been instrumental in establishing and growing GreenMoney Journal, guiding its editorial direction and strategic partnerships.

Ted Ketcham

Position: Editor

Professional Background: Ted Ketcham joined GreenMoney Journal in 1995 after a 30-year career as an English professor.

Key Contributions: Ted has played a significant role in shaping the journal's editorial content, ensuring high-quality and insightful reporting on sustainable business and impact investing.

Leadership Changes

Recent Significant Changes or Appointments

There is no publicly available information regarding recent significant changes or appointments within GreenMoney Journal's leadership team.

Market Insights and Competitor Profile

Market Insights and Dynamics

The market for sustainable business and impact investing media is growing, with increasing interest from investors and consumers in aligning financial decisions with environmental and social values. This growth is driven by heightened awareness of global sustainability challenges and the desire for responsible investment options.

Competitor Analysis

Key competitors include other media outlets and platforms that focus on sustainable business practices and impact investing, such as Climate & Capital Media. In 2020, GreenMoney Journal announced a strategic partnership with Climate & Capital Media to collaborate on editorial content, distribution, and marketing efforts.

Strategic Collaborations and Partnerships

Climate & Capital Media: In September 2020, GreenMoney Journal entered into a strategic partnership with Climate & Capital Media, a global media company that connects investors and entrepreneurs working on climate change solutions. This partnership includes joint efforts in editorial content, distribution, and marketing.

Operational Insights

Strategic Considerations

GreenMoney Journal maintains a strong position in the market through its long-standing reputation, comprehensive coverage, and strategic partnerships. The partnership with Climate & Capital Media enhances its reach and influence in the sustainable business and impact investing sectors.

Major Competitors

Other media outlets focusing on sustainable business and impact investing, such as Climate & Capital Media, represent significant competitors. The strategic partnership with Climate & Capital Media indicates a collaborative approach to addressing market dynamics.

Competitive Advantages or Differentiators

GreenMoney Journal's established reputation, comprehensive content, and strategic partnerships provide a competitive edge in delivering high-quality information on sustainable business practices and impact investing.

Strategic Opportunities and Future Directions

Strategic Roadmap

GreenMoney Journal continues to expand its media reach through initiatives like the GreenMoney Talks podcast, launched in 2025, to engage a broader audience and provide diverse perspectives on sustainable business and impact investing.

Future Business Directions

The journal aims to further enhance its digital presence, develop multimedia content, and strengthen partnerships to influence capital towards sustainable and responsible business practices.

Opportunities for Expansion

Opportunities include expanding coverage to include emerging trends in sustainable business, increasing engagement with global audiences, and developing new content formats to meet the evolving needs of readers.

Positioning for Future Objectives

GreenMoney Journal's commitment to quality journalism, strategic partnerships, and innovative content delivery positions it well to achieve future objectives in promoting sustainable business and impact investing.