Agricultural Sector Market Research Report: GreenPoint Ag
Overview
GreenPoint Ag, headquartered in Decatur, Alabama, is a leading player in the wholesale and retail agronomy industry in the United States. The company is recognized among the top 7 agronomy companies nationwide, with annual sales surpassing $1 billion. GreenPoint Ag services primarily in the southern U.S., targeting farms and rural businesses with a focus on crop nutrients, crop protection, precision agriculture, and agronomy technology. As a farmer-owned entity, the company benefits from the integration of three financially robust businesses, facilitating strong financial growth and operational capacity.
Products and Services
GreenPoint Ag delivers a comprehensive suite of products and services designed to enhance agricultural productivity and efficiency:
- Crop Nutrients and Protection: A diverse array of products aimed at improving and protecting agricultural yields.
- Ag Technology Solutions: Precision technologies designed to optimize farming practices.
- Seed Solutions: High-quality seed treatments to ensure crop success.
- Professional Agricultural Services: Offerings such as field scouting, soil sampling, and tissue sampling.
- Financing Options: In partnership with ProPartners, providing substantial lines of credit to support farming operations.
Leadership and Organizational Structure
The leadership at GreenPoint Ag is pivotal to its market prowess and operational success:
- Jeff Blair: President and CEO, with expertise in business management and legal affairs.
- Joey Caldwell: Senior Vice President of Retail, overseeing 82 retail locations.
- Willis DeKruif: Chief Financial Officer, responsible for financial oversight.
- Amy Winstead: Vice President of Business Innovation & Agronomy, managing retail sales and operations and pushing business innovations.
Strategically, the company has reorganized its structure to integrate Ag Tech and Agronomy teams into a unified Retail division under Daniel Mullenix’s leadership, highlighting the emphasis on comprehensive regional operations.
Recent Developments and Initiatives
GreenPoint Ag is actively pursuing growth through various initiatives:
- Southern Agronomy Summit 2025: Brought together over 200 participants to promote knowledge exchange and collaboration.
- GreenPoint Ag SUSTAIN: A commitment to sustainable agricultural practices designed to benefit future generations.
Regional Presence
With operations spanning approximately 99 communities across 10 states including Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, Tennessee, and Texas, GreenPoint Ag has a robust regional presence that strengthens its market influence.
Financial and Employee Details
The financial and operational structure of GreenPoint Ag reflects its growth trajectory:
- Estimated Annual Revenue: $15 million
- Estimated Revenue Per Employee: $45,872
- Number of Employees: 327
- Employee Growth Rate: 7%
Competitors
GreenPoint Ag competes with several key players in the agronomy and farming sectors:
- AgReliant Genetics: Specializes in crop genetics and seed production.
- Limagrain: A global seed enterprise.
- Fortgreen: Focuses on fertilizers and soil nutrients.
- The Woerner Companies: Operates in agricultural and real estate domains with a revenue of $76 million and 57 employees.
- Agri-AFC: A joint venture on crop inputs headquartered in Decatur, Alabama, with $35 million in revenue.
- Alabama Farmers Cooperative: A farmer-owned cooperative embedded deeply within the Southeast agricultural community.
- SunSouth: A regional retailer of farm machinery and equipment.
Market Position
GreenPoint Ag's distinct market position is carved out by its strategic operations in the Southeast U.S. and comprehensive wholesale and retail agronomy services. Its commitment to American ownership and leveraging regional expertise enables it to stand robustly against larger global agribusinesses. Strategic investments in innovative agronomic technologies further consolidate its competitive stance in the agricultural industry.
Strategic Insights
For stakeholders within the agribusiness sector, tracking GreenPoint Ag’s adoption of cutting-edge technology and its regional expansion offers invaluable insights into competitive strategy. Its focus on innovation and sustainable practices may serve as a model for evaluating potential collaborative opportunities or formulating competitive strategies.
