Company Overview
Greenstar Social Marketing Pakistan (Guarantee) Limited (GSM), founded in 1991, is a leading non-profit organization headquartered in Karachi, Pakistan. The organization focuses on improving sexual and reproductive health services, particularly among underserved communities across Pakistan. As an independent member of Population Services International (PSI), GSM benefits from collaborations with global donors such as the Susan Thompson Buffet Foundation, USAID, and the Bill & Melinda Gates Foundation to drive health initiatives.
Mission and Services
Greenstar's mission is to "serve the underserved," primarily through family planning and comprehensive healthcare services. Over the last three decades, the organization has broadened its services to include maternal and child health, post-abortion care, women's nutritional and self-care programs, breast and cervical cancer awareness, and mental health initiatives. Key flagship programs extend to maternal and child health, youth engagement, gender-based violence education, and digital health solutions.
Strategic Approaches and Partnerships
The organization utilizes a Hybrid Model that merges Social Marketing and Social Franchising strategies to ensure thorough access to health-related information and services. Collaborations with Pakistan’s government at various levels and international entities enhance the effectiveness and reach of health system strengthening activities throughout the country. GSM actively partners with organizations like Bayer Pakistan to address women's intimate healthcare challenges.
Leadership Team
- Dr. Syed Azizur Rab - Chief Executive Officer (CEO), emphasizing demographic and economic trends.
- Ms. Tabassum Shakir - Chief Financial Officer (CFO), overseeing financial operations.
- Dr. Syed Saeedul Hoda - Chief Marketing Officer (CMO), directing marketing and outreach.
- Fawad Shamim - General Manager for Programs, responsible for program management and new business development.
- Dr. Sana Durvesh - Advisor Private Sector, concentrating on family planning and health equality.
- Ghazunfer Abbas - Chief of Party for The Challenge Initiative, managing public-private partnerships in reproductive health.
Achievements and Recognition
GSM has been recognized as the "Best Place to Work in 2021" by the Pakistan Society of Human Resource Management. Its active involvement in events like the International Conference on Family Planning showcases its leadership in global health discussions.
Recent Initiatives
- The Challenge Initiative: GSM's pivotal role in launching TCI's sixth hub in Pakistan reinforces its reproductive health commitment.
- Projects like "Institutionalizing use of Zinc and LoORS" highlight efforts to combat diarrheal diseases in young children using private sector collaborations.
Competitor Profiling
DKT Pakistan and Rahnuma-Family Planning Association of Pakistan (R-FPAP) are principal competitors in reproductive health services. These organizations are recognized for their substantial contributions to family planning and public health advancements in Pakistan.
Employee and Technological Infrastructure
GSM employs approximately 300 individuals and supports operations through modern technological infrastructure like Microsoft Office 365, GoDaddy Hosting, and WordPress.org, facilitating efficient service delivery, educational courses, and internal processes. The organization boasts a steady employee growth rate of 2.5% annually, emphasizing professional development and retention.
Contact Information
- Address: 8th Floor, Ocean Tower G-3, Block 9, Main Clifton Road, Karachi, Pakistan.
- Phone: (+9221) 35166901-15
- Email: info@greenstar.org.pk
- Website: [greenstar.org.pk](https://greenstar.org.pk/)
Greenstar Social Marketing continues its mission leveraging resources and partnerships to enhance its impact, and aims to strengthen Pakistan’s healthcare infrastructure with innovative solutions. This holistic overview of GSM underscores its strategic role in the competitive landscape of healthcare services in Pakistan.
