Company Profile: Greysteel
Overview
Greysteel is a preeminent middle-market real estate investment banking firm, founded in 2025. The company's offerings are tailored for private, middle-market, and institutional investors, providing comprehensive services from sales and financing to research and investment planning. Greysteel is recognized among the Top 25 Most Powerful U.S. Commercial Real Estate Brokerage Firms. It employs a technology-driven approach, utilizing data mining and machine learning to deliver real-time information and foster a competitive market landscape.
- Deal Volume: Over $10 billion
- Annual Revenue: Approximately $25.7 million
- Headquarters: 7735 Old Georgetown Road, Bethesda, Maryland, United States
- Employees: 156
Services
Greysteel's range of services includes:
- Investment Sales: Facilitates transactions for diverse client profiles, including family partnerships and public institutions.
- Capital Markets: Offers customization of capital structures, encompassing senior debt and structured capital.
- Structured Finance: Establishes sustainable equity collaborations in line with client goals.
- Auctions: National real estate services with licensed auctioneering for diverse transactions such as foreclosures.
- Advisory Services: Strategic advice on commercial real estate, tax benefits, and investment opportunities.
Leadership Team
- Ari Firoozabadi: President & CEO, specializing in multifamily properties and known for industry engagement.
- [LinkedIn](https://www.linkedin.com/in/arifiroozabadi)
- Mark Bittenbender: Senior Vice President - Market Executive, with over 15 years in real estate brokerage and leadership in affordable housing.
- [LinkedIn](https://www.linkedin.com/in/markbittenbender)
- Lacey Willard: Executive Vice President, focuses on business development and client relations.
- [LinkedIn](https://www.linkedin.com/in/lacey-willard)
- Carl Brown: VP Finance & Accounting, with a keen focus on financial strategies within the real estate sphere.
- [LinkedIn](https://www.linkedin.com/in/crbrown073116)
- Michael Fepelstein: VP Human Resources, champions professional growth and organizational culture of excellence.
- Yassi Ghashghai: VP Transaction Management, celebrated for industry contributions and internal accomplishments at Greysteel.
- John Benjamen “Ben” Barnett: Market Director, directs recruitment and service line expansion across Texas.
- [LinkedIn](https://www.linkedin.com/in/ben-barnett-a4b8a759)
Market Position
Strategically positioned across the U.S., Greysteel is a leader in commercial real estate marked by its proprietary data capabilities. The firm's commitment to cutting-edge solutions ensures it remains highly competitive, supported by a strong presence in industry rankings.
Competitor Profile
Key Competitors
1. CBRE Group, Inc.
- Headquarters: Dallas, Texas
- Industry Standing: Largest global real estate services and investment company.
- Services: Commercial mortgage brokerage, investment banking, asset management.
- Revenue: US$35.8 billion
- Employees: 140,000 globally
- Notable Ranking: 135th on the Fortune 500 list
2. Marcus & Millichap, Inc.
- Headquarters: Calabasas, California
- Market: Extensive North American presence
- Revenue: US$696.1 million (2024)
- Employees: 1,700
- Leadership: President and CEO Hessam Nadji
3. Colliers International Group Inc.
- Headquarters: Toronto, Ontario, Canada
- Global Presence: 65 countries, more than 400 offices
- Revenue: US$4.82 billion
- Employees: 22,940
- Trade Listing: Nasdaq and TSX as CIGI
- Leadership: Chairman and CEO Jay S. Hennick
4. Pinnacle Real Estate Advisors, LLC
- Headquarters: Denver, Colorado
- Specialty: Brokerage in office, industrial, retail, multi-family
- Sales Volume: $6.76 billion across 3,652+ transactions
5. Urban Atlantic
- Headquarters: Bethesda, Maryland
- Specialty: Real estate development and investment focusing on mixed-use projects
- Portfolio: $3 billion in development projects
- Focus: Inclusive economic development through strategic partnerships
These competitors present diverse, competitive threats across various facets of commercial real estate, necessitating Greysteel's strategic planning and innovation to maintain and expand its market leadership.
