G

greystone-communities

lightning_bolt Market Research

Greystone Communities: Company Research Report



Company Overview


  • Name: Greystone Communities

  • Mission: Enhancing the lives of seniors through a "continuum of living" by providing experience-based knowledge and services to senior living providers.

  • Founded: Since 1982

  • Founders: No information available

  • Key People:

  • Mark Andrews, Co-CEO

  • John Spooner, Co-CEO

  • Brad Straub, Executive Vice President

  • Stuart Jackson, Executive Vice President

  • Julie Holt, Senior Vice President and Chief Financial Officer

  • Headquarters: No information available

  • Number of Employees: No information available

  • Revenue: No information available

  • Company Known For: Providing advisory, development, marketing, and management services to senior living providers across the United States.


Products and Services


Advisory/Consulting


  • Description: Strategic direction establishment, business line retooling, and strategic planning.

  • Key Features:

  • Market analyses

  • Project planning

  • Financial/transaction advisory

  • Strategic pricing/revenue enhancement planning

  • Acquisition advisory services


Development


  • Description: Comprehensive services for new campuses, redevelopments, and expansions.

  • Key Features:

  • Growth site identification

  • Design advisory

  • Project accounting


Marketing


  • Description: Senior mindset understanding with a focus on sales and occupancy increase.

  • Key Features:

  • Contract marketing and sales services

  • Sales counselor development

  • Marketing plan creation and implementation


Management


  • Description: Ensures impactful resident experiences and operational sustainability.

  • Key Features:

  • Operations management

  • Pre-opening services

  • Hospitality and memory care training


Recent Developments


  • Recent Developments:

  • The company's experience was shared at the LeadingAge Annual Meeting on November 21, 2024, and at the Greystone Development Conference on October 23, 2024, which explored senior living "Under Pressure."


  • New Products Launched:

  • No specific information on new product launches available.


  • New Features Added to Existing Products:

  • No information available.


  • New Partnerships:

  • No specific information on new partnerships available.


Insights and Values


  • Core Philosophy: Providing quality, hospitality-focused resident services and financially viable strategies for senior living.

  • Strategic Direction: Focus on creating paths for self-directed living for residents and aligning stakeholders to market-focused strategies.

  • Values:

  • Practical solutions informed by years of experience.

  • Collaboration to ensure holistic approaches to problem solving.


Case Studies


  • Highlighted Projects:

  • Aberdeen Heights

  • Canterbury Court

  • The Outlook at Windhaven

  • Mary’s Woods

  • John Knox Village

  • Presbyterian Village North

  • Fleet Landing

  • Rockwood at Whitworth


Testimonials


  • "Working with Greystone feels like they are a part of our team." – Debi McNeil, Canterbury Court

  • "Greystone's intense market analysis...gave our board the confidence to move forward." – Dr. Daniel Rexroth, John Knox Village


Conclusion


Greystone Communities is an established entity in the senior living industry, providing a wide array of services designed to enhance the lives of residents and strengthen the operations of their clients. Their comprehensive approach to advisory, development, marketing, and management services is anchored in over four decades of experience.
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